Akanksha Gowda

Digital Marketing Specialist

Mumbai, Maharashtra, India6 yrs 9 mos experience

Key Highlights

6+ years of experience in content programming and merchandising.
Expert in data-driven content strategies across APAC markets.
Proven track record of enhancing viewer engagement.

Stackforce AI infers this person is a Media & Entertainment professional with expertise in content strategy and data analysis.

Contact

Skills

Core Skills

Content ProgrammingData Analysis

Other Skills

BloggingBrandingBusiness CommunicationsBusiness DevelopmentBusiness Process ImprovementBusiness-to-Business (B2B)Client RelationsCommunicationContent ManagementContent Management Systems (CMS)Content MarketingContent StrategyContinuous ImprovementCorporate BrandingCreative Strategy

About

Content and merchandising professional with 6+ years of experience across leading OTT platforms, including Google TV, OTTPlay, Hungama, and Jio. I specialize in content programming, metadata localization, and regional merchandising across 16+ APAC markets — blending creative strategy with data-driven insights to enhance discovery and engagement. Passionate about building meaningful viewer experiences at the intersection of technology, content, and culture.

Experience

6 yrs 9 mos

Total Experience

1 yr 10 mos

Average Tenure

1 yr 2 mos

Current Experience

Google

Content Programming and Strategies - Google TV (via Highspring)

Apr 2025 – Present · 1 yr 2 mos · Mumbai, Maharashtra, India · Remote

Ht media group

Lead - Content Marketing

Jan 2024 – Apr 2025 · 1 yr 3 mos · Mumbai, Maharashtra, India · Hybrid

Hungama

Assistant Manager Content Programming

Jun 2023 – Jan 2024 · 7 mos · Mumbai, Maharashtra, India

As an Assistant Manager of Content Programming at Hungama Digital Media, I contributed to the strategic planning and execution of content initiatives. I collaborated with cross-functional teams to curate and schedule engaging content across digital platforms. I analyzed user data and market trends to optimize content offerings, resulting in increased user engagement and brand visibility. I also ensured the timely delivery of high-quality content to meet audience demands.

Content ProgrammingContent ManagementData AnalysisUser EngagementMarket Trends

Jio

3 roles

Assistant Manager

Dec 2021 – May 2023 · 1 yr 5 mos

As an Assistant Manager, I played a vital role in collaborating with cross-functional teams, including product developers, design teams, and software personnel. By analyzing consumer and financial data, I provided strategic insights and recommendations for overall business growth. I coordinated innovative marketing strategies, ensuring the successful implementation of projects and the achievement of long-term profitability goals.

Content Strategist

Promoted

Nov 2019 – Dec 2021 · 2 yrs 1 mo

In my role as a Content Strategist and Curator, I excelled at developing creative briefs for new products and marketing tactics. I collaborated with internal and external stakeholders, including package design teams and marketing agencies, to ensure cohesive brand messaging. I also took the lead in identifying category innovation opportunities and successfully directed marketing projects from conceptual planning to final implementation.

Content Operator

Aug 2019 – Nov 2019 · 3 mos

During my tenure as part of the content operations team, I was responsible for managing the overall entertainment content on the application. I successfully executed partner launches, working closely with marketing and design teams to develop engaging site content. By leveraging analytics and site metrics, I continuously improved user engagement and managed content distribution across various online channels and social media platforms.