Jun 2022 – Aug 2025 · 3 yrs 2 mos · New Delhi, Delhi, India

Oct 2019 – Nov 2021 · 2 yrs 1 mo · New Delhi Area, India

Mar 2019 – Aug 2019 · 5 mos · Gurgaon, Haryana, India

Jul 2017 – Mar 2019 · 1 yr 8 mos · Gurgaon, India

• Key Responsibilities:
• i. PL management: Managing the brand portfolio and PL statement for the 280 cr portfolio by preparing and implementing the annual marketing plan and mid-term strategy for the portfolio.
• ii. Packaging: Defining the packing architecture for brand SOFY (including sanitary napkins and sub categories of Pantyliners and Tampons)
• iii. Communication: Responsible for conceptualization, planning and implementation of the television commercial for SOFY Antibacteria in October’2018 and also digital communication.
• iv. New Product Development: Closely work with R&D team in order to identify new product launch opportunities as per consumer needs along with 4P launch planning.
• v. Research: Undertake consumer research (qualitative & quantitative) for each project along with monthly brand tracks and annual U&A research to uncover consumer insights.

Aug 2015 – Jun 2017 · 1 yr 10 mos · Gurgaon, India

• Key projects:
• i. Packaging: Refresh of packaging of brand Suncros along with construction of brand visual architecture
• ii. Launch: Successful launch of brand Suncros within the CHC division in April’16
• iii. Communication: Responsible for conceptualization, planning and implementation of the first television commercial for Suncros with Dia Mirza as the brand ambassador.
• iv. Stakeholder Management: Effectively manage and align with stakeholders across CHC and Rx division to devise co-promotion strategy and synergy
• v. Results: Over achievement of brand’s first year launch targets (130% ach) and distribution metrics
• vi. New opportunity identification: Successfully identified and prepared 5 year business case of second dermatology brand in the CHC – launched in May’17
• Additional projects - International CHC Project Management:
• Project Management for key projects to drive synergies across CHC markets namely: India, Russia, Romania & MENA
• i. Brand planning workshop (Nov’15- Mar’16): Leading the process for conducting formalized brand planning workshops across markets to drive synergy.
• ii. Global Media Pitch (July’16 – Dec’16): Coordinator for the first global media pitch for the company successfully deriving annual savings of approx. 2 cr +
• iii. CHC strategy for UAE (Sept’16- Mar’17): Development of CHC strategy for UAE market basis market understanding, competitive analysis and business case for 3 years.

Mar 2013 – Apr 2016 · 3 yrs 1 mo · Gurgaon, India

• Delivered projects:
• i. Responsible for the brand planning and management of a 250 cr Volini portfolio including Volini Gel, Volini Spray, Volini Activ.
• ii. Responsible for conceptualization, planning and implementation of the new television commercials for Volini Gel and Volini Spray launched in November’2014 & 2015, along with signing of new brand ambassadors Shilpa Shetty & Sneha for Volini Gel & Sania Mirza & Sunil Chhetri for Volini Spray.
• iii. Responsible for initiating and leading the New product development for the Volini portfolio
• iv. Spearheading the growth of the spray segment through relevant property associations for the brand- EPL, Marathon associations, ICC cricket World Cup, T20 world cup, ISL leading to spray maintaining its leadership position in the segment.
• v. Packaging enhancement: Shrink Sleeve packaging for Volini Spray cans to improve imagery
• vi. Profitability improvement: Successfully initiated new SKU’s for Volini Spray to improve profitability

Jun 2011 – Mar 2013 · 1 yr 9 mos · Mumbai, Maharashtra, India

• Responsibilities: Brand Management - create and deploy integrated marketing strategies at brand and segment levels so as to achieve desired business results of brand metrics, sales volumes and contribution levels
• Media Planning: Monitor and manage marketing budgets for the master brand
• Market Research and Consumer Insights Generation
• Agency (Media and Creative) Recruitment/Management
• Communication Development & Evaluation
• Man PR objectives and results and deploy pan-India segment-level BTL activations
• Delivered projects:
• i) Executed the tie up and activation of the India leg of the iconic Tour De France as the title sponsor for the event- Godrej Eon Tour De India ,December 2012.
• ii) Responsible for conceptualization and driving of a national consumer initiative: ONE WATT PROJECT- an initiative by Godrej Eon, to spread the message of energy conservation and build the brand presence on the platform of GREEN, April 2012 onwards.
• iii) Brand planning & execution of the Onam 2012 and 2011 and Diwali 2011 campaigns, panning print, TV, radio and on-ground activation.
• iv) Brand campaign for Festive 2012 across media, including TV, Print, Online, BTL budget allocation.
• v) Initiated, conceptualized and delivered the new Corporate range Television Commercial for Festive 2012
• vi) Movie Tie Ups as a special marketing initiative - tie-up with the Movie Ra-One and Life of Pi
• vii) Conducted the Annual Brand Health Study
• Achievements:
• Recognized as the ‘Appliance League of Champion’ for the conceptualization and execution of ‘One Watt Project’

Apr 2010 – Jun 2010 · 2 mos

• Mapping of Marine Business Potential for Marsh India (Direct & RI)
• List the Companies & Contact details in each of the following categories: Ports, Ship Building, Protection and Indemnity, Chartering, Hull & Cargo & DSU (Delay in Start-up).
• List the asset details in each of the above and the approximate revenue potential.
• Find the India Market appetite and capacity for each of the above from the Underwriters and the GIC (Reinsurer).
• Major difference in the wording used in India and overseas for all of the above except Cargo, Charters Liability and Protection and Indemnity.
• Prepare a paper showing revenue potential in all of the above categories broken in to direct and reinsurance business potential and help identify focus areas for Marsh India.