Akansha Chandra

Product Manager

Mumbai, Maharashtra, India4 yrs 4 mos experience
AI Enabled

Key Highlights

  • Expert in crafting brand narratives and marketing strategies.
  • Proven track record in driving engagement and business growth.
  • Strong collaboration skills with cross-functional teams.
Stackforce AI infers this person is a Marketing Professional specializing in Fintech and Brand Strategy.

Contact

Skills

Core Skills

Product MarketingDigital MarketingBrand StrategyPublic RelationsMarketingSocial Media ManagementCustomer Experience

Other Skills

Product LaunchCustomer MarketingDigital StrategyMarketing CampaignsProblem SolvingInternal CommunicationsData AnalysisStrategic ThinkingProject ManagementData ManagementChannel PartnersCustomer Service OperationsTeamworkEarned MediaResearch Skills

About

I’ve always believed that marketing simply means this: if you can connect with people, half your work is already done. That belief continues to guide me in every role I take on. Currently, as a Product Marketing Manager in Brand, PR & Communication at AU Bank, I work at the intersection of brand storytelling, advertising, and consumer insight, crafting narratives that strengthen brand trust and drive measurable impact. Before this, at HDFC Bank, I led 360° marketing campaigns that brought together brand strategy, digital marketing, product launches, and social media storytelling, ensuring every idea translated into engagement and business growth. My expertise lies in: • Brand & Campaign Strategy • Product Marketing & GTM Planning • Digital & Social Media Marketing • Advertising & Creative Communication • Consumer Insights & Market Research • Performance Marketing & ROI Optimization • Stakeholder & Agency Collaboration Beyond work, I also collaborate with new-age brands on freelance marketing projects, helping them sharpen their identity, define positioning, and build campaigns that truly connect. For me, great marketing isn’t just about reach or metrics. It’s about creating moments where people feel seen, heard, and understood. 📩 Let’s connect and collaborate: achandra1512@gmail.com

Experience

4 yrs 4 mos
Total Experience
1 yr 11 mos
Average Tenure
6 mos
Current Experience

Au small finance bank

Product Marketing Manager

Nov 2025Present · 6 mos · Mumbai Headquarters · On-site

  • Led hero digital campaigns for Insurance and Wealth, driving ~15% engagement growth.
  • Owned 360 degree GTM launch of Motor Insurance across digital and CRM channels.
  • Managed integrated campaigns for Mutual Funds and IPOs with end to end calendar and budget ownership.
  • Launched and optimised AU Select YouTube content using performance metrics like CTR and engagement rate.
Digital MarketingProduct LaunchCustomer MarketingDigital StrategyProduct Marketing

Hdfc bank

Product Marketing Manager

Jun 2023Sep 2025 · 2 yrs 3 mos · Mumbai, Maharashtra, India · On-site

  • Managed product requisitions and supported GTM initiatives for new product launches.
  • Handled stakeholder management across multiple teams and Pan-India operations.
  • Led content marketing initiatives across digital platforms and website content.
  • Planned and executed marketing campaigns to drive engagement and customer acquisition.
  • Worked on advertising strategies across online and offline channels.
  • Collaborated with cross-functional teams to enhance product adoption and user experience.
  • Drove insights and improvements from digital analytics and campaign performance.
  • Supported channel management initiatives, ensuring alignment with marketing and product goals.
Marketing CampaignsBrand StrategyProblem SolvingProduct LaunchInternal CommunicationsData Analysis+24

Mantra-the marketing club of iim raipur

2 roles

Co Coordinator

Jul 2022Apr 2023 · 9 mos · India

Internal CommunicationsPublic RelationsEvent PlanningPublic Speaking

Executive Member

Aug 2021Jun 2022 · 10 mos · India

MarketingEvent ManagementTeam LeadershipCorporate CommunicationsPublic RelationsAdvertising

Parafit india

Marketing Intern

Apr 2022Jun 2022 · 2 mos · Delhi, India

EditingPersuasionSalesSocial Media ManagementCommunicationLicensing+26

Universal tribes

Sales And Marketing Intern

Feb 2022Apr 2022 · 2 mos

NegotiationFashion MarketingQuicknessBTL ActivationsBrand AwarenessMarketing

Conscript hr advisors private limited

Digital Marketing Intern

May 2020Jun 2020 · 1 mo

Skin Care ProductsFashion MarketingWritingCosmeticsDefining RequirementsTarget Audience+3

Axis bank

Relationship Executive

Feb 2020May 2020 · 3 mos · axis house, noida 128

Customer ExperienceFashion MarketingP&L ManagementStakeholder Management

Education

Indian Institute of Management Raipur

Master of Business Administration - MBA — Marketing

Jun 2021May 2023

Maharaja Agrasen College

Bcom hons — Commerce

Jan 2016Jan 2019

Bharti Public School - India

higher education

Jan 2014Jan 2016

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