Jan 2022 – Oct 2022 · 9 mos · Bengaluru, Karnataka, India

• At CynLr I was part of the Founder's Office and look after the brand strategy and marketing strategy for the company.

Jan 2020 – Sep 2024 · 4 yrs 8 mos

• At Podium, we wanted to build a network of high-quality podcasts for audiences in various niches. The first few shows catered to entrepreneurs (Founder Thesis), marketers (Marketing Connect), bibliophiles (India Booked), and knowledge economy workers (Shoulders of Giants).
• I stopped working on it after September 2024.

Feb 2016 – Jan 2022 · 5 yrs 11 mos · Mumbai

• As C4E pivoted into offering similar services like AWSL, we merged the two entities. We decided to retain C4E as our brand.
• For more details, please visit www.c4e.in. Thanks!

Oct 2014 – Feb 2015 · 4 mos · Mumbai Area, India

• As the strategy lead, I was responsible for agency's strategy output on all clients.
• This included...
• a, strategic direction for new client pitches
• b, ongoing planning and marcomm strategy for existing clients
• c, tactical, ad-hoc campaigns

Mar 2014 – Present · 12 yrs · Mumbai Area, India

• At C4E we work with individuals, startups and large companies to grow their businesses by tackling their challenges with brand, communication, creative, marketing and strategic management.
• We work on assignments like...
• marketing / brand / communication strategy
• creation, articulation and establishment of new brands
• identification and definition of business purpose
• digital marketing strategy
• content creation for various screens - from mobile phones to 70mm!
• Talk to us to know how we can add that dash of magic to your business.

Oct 2013 – Jun 2014 · 8 mos · Mumbai Area, India

• Workout Season aimed at bringing fitness to corporate India by encouraging daily, tiny acts of fitness that could be done from a workstation.
• I worked closely with the founder to translate his vision into a product.

Aug 2013 – Oct 2014 · 1 yr 2 mos · Mumbai

• 5times5 Groceries is an online and on-call grocery store that delivers groceries, fruits & vegetables and other daily essentials to your homes.
• I was the co-founder and took care of the marketing function. I lead the team that designed the product, customer acquisition, customer experience, and ongoing marketing communications.

Aug 2013 – Sep 2013 · 1 mo · Mumbai

• The Nidhi Kapoor Story is a full-length novel about a fictional actress, Nidhi Kapoor.
• Short Intro...
• Just when Nidhi Kapoor, a leading Bollywood actress, was to start shooting for her much anticipated film, unwarranted incidents start to happen around her. Her pets are found maimed in her very home. An anonymous letter threatening her and her family is discovered in her study.
• The high-profile case forces ACP Prakash Mohile to lead the investigation himself. Rujuta Singh, a photojournalist shadowing Prakash for a project, gets embroiled in the case.
• Despite intervention by the police, attacks continue to mount on Nidhi and the unknown assailant gets bolder and more vicious with each attack. The assailant is adamant on taking away from Nidhi everything that she holds dear – her career, her home, her reputation, her family and her life.
• In absence of any clues or motives, Prakash and Rujuta are forced to dig deeper in the past of the Kapoors and they uncover a violent tale of lies, betrayal, treachery, infidelity and murder. A tale that the Kapoors want to guard at any cost.
• Who is the unknown attacker? Why is Nidhi Kapoor a target? What are the Kapoors hiding from the world?
• And, can Prakash and Rujuta save Nidhi?

Mar 2010 – Jul 2013 · 3 yrs 4 mos · New Delhi Area, India

• Gravity Entertainment is a mid-sized events and activation agency based out of Gurgaon.
• As part of the planning and delivery function, I was responsible for managing functional and strategic client relationships with brands like Maruti Suzuki, Apollo Tyres, Whirlpool of India, AkzoNobel India, Holcim (ACC) amongst others.
• I worked on planning, producing and managing events and activations for various clients. While at Gravity, I planned, executed and managed live entertainment interventions for audiences as small as 5 guests to audiences as large as 5 lakhs across 30+ cities in India and 20+ countries across the world.
• My stint at Gravity Entertainment helped me develop a deep, hands-on understanding of events, activation and live entertainment space.

Jul 2009 – Feb 2010 · 7 mos · New Delhi Area, India

• At Cyntax we were building a loyalty points business for premium customers at the intersection of aviation, luxury and retail.

Jul 2007 – Jul 2009 · 2 yrs · Mumbai, India

• Creativeland Asia (CLA) is a full-service advertising agency, focused primarily on ATL communication.
• At CLA, I was responsible for brand planning function for clients like Parle Agro (Frooti, Appy Fizz, Mintrox etc.), Cafe Coffee Day, Diageo, Reliance ADAG, Gili etc. This involved gathering consumer insights; conducting primary and secondary market research; and working on brand strategy for brands at different stages in their life-cycles (launches, re-launches, refresh, positioning, strategic campaigns etc).
• As part of my profile, I directly interacted with brand managers at client organizations, internal teams and other stakeholders (customers, retailers, competition).
• I was also responsible for setting up the knowledge management function at CLA. Finally, I was also part of Creativeland Ventures - the new business incubation arm of CLA.

May 2007 – Jul 2007 · 2 mos

• As the Area Sales Manager, I was responsible for managing a field sales team of 35 executives, setting up a tele-calling team of 10 telecallers and managing a delivery team of 30 people for Credit Card customers in Mumbai.
• I was responsible for hiring, training, appraising and managing these three teams and meeting sales targets.

Jun 2006 – May 2007 · 11 mos

• YLDP is a year long training program at GE Money to identify and groom talent for managerial positions. As a part of the program, I took three short term assignments across India to solve real life business issues.
• As part of these stints, I worked on reducing cost for outsourced agencies for credit card operations, defining operations flow for mortgage loans and putting in place a sales strategy for retail loans business.