Akansha Sethi

CEO

Gurugram, Haryana, India19 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in marketing strategy and leadership.
  • Expert in market analysis and campaign optimization.
  • Strong background in budget management and resource allocation.
Stackforce AI infers this person is a MarTech expert with a strong focus on strategic marketing leadership.

Contact

Skills

Core Skills

Marketing StrategyLeadershipMarketing

Other Skills

Market AnalysisMarketing Events OrganizationHiring ForecastingPlanningCompetitor TrackingMarketing Plan DevelopmentGoal SettingBudget ManagementPR StrategiesCampaign MonitoringResource AllocationReportingStrategic PlanningMicrosoft OfficeMicrosoft Excel

About

Conduct market analysis to identify challenges and opportunities for growth Provide guidance and ideas to organize effective marketing events Forecast hiring needs for the Marketing department Participate in the quarterly and annual planning of the company’s objectives Track competitors’ activities Develop and implement a cohesive marketing plan to increase brand awareness Set current and long-term goals for internal teams Design and review the Marketing department’s budget Build relationships with media and stakeholders through creative PR strategies Monitor all marketing campaigns and improve them when necessary Prioritize marketing projects and allocate resources accordingly Prepare regular reports and presentations on marketing metrics for the CEO

Experience

19 yrs 1 mo
Total Experience
4 yrs 9 mos
Average Tenure
7 yrs 2 mos
Current Experience

Cadbury plc.

Executive Board Member

Apr 2019Present · 7 yrs 2 mos · Gurgaon, India

Byju's (think & learn pvt. ltd.)

Vice President Marketing

May 2014Mar 2019 · 4 yrs 10 mos · Gurgaon, Haryana, India

  • Monitor all marketing campaigns and improve them when necessary
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the CEO
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Track competitors’ activities
  • Develop and implement a cohesive marketing plan to increase brand awareness
  • Set current and long-term goals for internal teams
  • Design and review the Marketing department’s budget
  • Build relationships with media and stakeholders through creative PR strategies
Market AnalysisMarketing Events OrganizationHiring ForecastingPlanningCompetitor TrackingMarketing Plan Development+8

Videocon telecommunications ltd

Marketing Manager

Apr 2010May 2014 · 4 yrs 1 mo · New Delhi Area, India

Google

Marketing Consultant

Apr 2007Apr 2010 · 3 yrs · Gurgaon, Haryana, India

Education

Delhi University

Bachelor of Business Administration - BBA — Industrial Engineering

Jan 2006Jan 2007

London Business School

Master of Business Administration - MBA — Marketing

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