Nov 2022 – Sep 2023 · 10 mos · Toronto, Ontario, Canada · Remote

• Skilled Salesforce Administrator with 8 years of experience in managing and optimizing Salesforce environments. Proficient in user management, customization, automation, data management, and system maintenance. Strong ability to troubleshoot issues, implement solutions, and provide user support and training. Experienced in leveraging Salesforce tools to enhance workflows, improve data integrity, and drive efficiency. Adept at working with stakeholders to gather requirements and deliver customized Salesforce solutions.

Jan 2022 – Present · 4 yrs 4 mos · Toronto, Ontario, Canada · Remote

• I’m passionate about helping people take the guesswork out of career transitions. Whether you’re switching industries, moving into business analysis, or aiming for a leadership role, I help you identify your strengths, position your experience, and confidently present yourself to hiring managers.
• Through personalized coaching, I’ve helped professionals:
• Secure interviews for competitive corporate roles
• Build targeted resumes & LinkedIn profiles that stand out
• Gain the confidence to ace interviews with real-world examples
• If you’ve been wondering “Where do I even start?”, I can help you take the first step, and the next.

Jan 2022 – Oct 2023 · 1 yr 9 mos · Toronto, ON

• Served as Product Owner for Salesforce Marketing Cloud (Workstreams 2 & 3), leading end-to-end CRM transformation across multiple large-scale go-lives.
• Directed a cross-functional team of 20–25 members, including 3rd-party vendors, developers, testers, and business stakeholders. Defined and owned the product roadmap and backlog for customer engagement solutions, ensuring alignment with enterprise priorities and regulatory requirements.
• Successfully delivered Workstream 2 Go-Live, earning the Team Purpose Award for leading the initiative to completion and driving adoption across marketing and operations teams.
• Led Salesforce Marketing Cloud transformation program impacting 2M+ customers across multiple business units.
• Drove adoption of new CRM capabilities, resulting in faster customer onboarding and improved campaign targeting efficiency by 20%.
• Partnered with VPs, Directors, and senior stakeholders to set priorities and roadmap sequencing, balancing business needs, customer experience, and compliance.
Solution Ownership & Salesforce Expertise
• Designed and governed the solution architecture for Salesforce Marketing Cloud and CDP integrations, ensuring scalability, compliance, and customer-first experiences.
• Oversaw delivery of complex Salesforce Marketing Cloud journeys, automations, and CDP use cases, enabling advanced personalization and segmentation.
• Configured Salesforce using declarative tools (validation rules, flows, workflows, process builder, custom objects) to deliver rapid enhancements.
• Collaborated with developers on custom Apex solutions and integrations when declarative options were insufficient.
Agile Delivery & Leadership
• Translated business requirements into user stories, BRDs/FRDs, and sprint deliverables.
• Facilitated Agile ceremonies (stand-ups, retros, sprint planning) and guided cross-functional teams through iterative delivery.
• Regularly presented progress updates and product status to senior leadership and steering committees.

Oct 2021 – Dec 2021 · 2 mos · Toronto, Ontario, Canada

• Collaborate with stakeholders, including business users and IT teams, to understand their requirements, processes, and challenges.
• Analyze business workflows and document detailed requirements to develop effective Salesforce solutions.
• Gather Business Requirements, Creating BRDs / FRDs / SRDs, Understanding the entire flow of Legacy system and the transition to SFMC: Planning, Solution Design, Teams involved in the process, Technical + Business Flow, Conducting Workshops / Demo Sessions with the Digital Marketing Team.
• Manage different teams
• Coordinate with VP, Directors, Stakeholders & run the entire implementation with different teams including 3rd Party Vendors, Developers, Testing teams, Operation teams, Management (Business)

Jan 2021 – Oct 2021 · 9 mos · Toronto, Ontario, Canada

• Deloitte: (Independent Contractor, Employee of Big Bang)
•  Salesforce Functional Consultant (SF Lightening)
• Topic Owner (Jupiter-Paradigm Integration -Functional end), Prepare Design Deck and present to Business owners, Coordinate with developers, UI team and Business on the Designs, get approvals, plan execution, prepare documentations for Future Workshops.
• Maintain and Customize Service Cloud applications (Internal Project), Multiple Project handling experience
• Worked with key stakeholders within all business functions to align technology solutions with business strategies. Provided Working Sessions on informed knowledge of business functions to resolve problems
• Build requirements-based User stories for the developers, create Wireframe on Avonni.
• Configure the existing APP according to the requirements dependent on Release 2.
• Work with the internal training organization to ensure new functionality is clearly documented and is reflected accurately in training materials.
•  Salesforce Consultant (Big Bang)
• Analyzing and documenting customer needs and business process in collaboration with product owners Reviewing and editing requirements, specifications, processes, and recommendations related to a proposed solution.
• Build dashboards, workflows, and processes that connect the sales stack (Salesforce, HubSpot, etc.)
• Proactively communicate and collaborate with key business stakeholders to develop and enhance relationships.
• Trained in Financial Force Accounting, PSA(Professional Service Automation)
• Implementation, Configuration done on FFA/PSA for different clients from multiple verticals.
• CERTIFICATION: PASSED SALESFORCE ADMN 201 , Salesforce Platform App Builder

Jul 2019 – Dec 2020 · 1 yr 5 mos

• Projects: Performed following tasks for the one of biggest clients of the company:
• o Setting up Page Layouts: Home Page Layouts and Home Page Components, List Views
• o Personal Setup and Company Setup, Build Creation of Users/Roles/Public Groups/Queues o Handling Org Security: Create and Manage Profiles, Field Level Security, Permission Sets,
• Control Record Visibility using OWD, Role Hierarchy, Sharing Rules
• o Configure Record Types, Setup Audit Trail, Create Workflow Rules with Rule Criteria o Import/Update/ Upsert data using Data Import Wizard, Configure Approval Process

Jul 2018 – Dec 2020 · 2 yrs 5 mos · Montreal, Canada Area

• TEAM ACORD (Insurance based mapping tool)
• o Link between the clients-users and other teams (Product owners, Developers, Testers)
• o Conducting meetings and presentations to share ideas and findings
• o Analyzing and documenting customer needs and business process in collaboration with product owners
• o Reviewing and editing requirements, specifications, processes and recommendations related to a
• proposed solution
• o Working with the team and clients, defining scope; identify, create, update uses cases and workflows, and
• provide functional specifications
• o Modifying the SQL queries according to the logic and scenario, Understanding the mapping logic in different situation
• o Designing possible solutions through Brainstorming or discussions with the team.
• Mapping the elements, Analysis of the fields by running the SQL Queries, Maintaining TRIAGE
• Dashboard, DAILYBUILD deployment
• o Implementing the logic, Testing errors (User acceptance testing, Unit Testing), Maintaining Test Logs,
• Providing Corrections, Suggesting Logic enhancements
• o Monitoring deliverables and ensuring timely completion of projects
• Bridge:
• o Handling different phases: Requirements gathering by communicating with the customers, Analysis of business procedures, Modeling the document through different User stories, Minutes of Meetings, Email chains including GAP analysis. Providing estimations of the tasks, designing Gantt charts depending on the projects timeline.
• o Designing the solution through Team discussion for heavy implementations of the User’s requirements.
• o Implementation of heavy logics which need experts assistance,
• o Deployment into multiple platforms : Sandbox versions, UAT, IAT and production
• o Configuration, Training support for the clients and Underwriters.

Nov 2017 – Jul 2018 · 8 mos · Montreal, Canada Area

• SalesForce Admin:
• o Analyze Client’s business needs, requirements and configuring the environment according to the specification
• provided. Attending Meeting, creating meeting minutes.
• o Implementing changes according to specific roles. Generating Business requirement Documents.
• o Generating test cases to test the system with respect to the User requirements.
• o Trained in SalesForce APEX
• SCA (SuiteCommerce Advanced)
• o Building e-commerce website, Customization of Front End Layout using Html, CSS, Javascript
• o Customizing features which are not Out of the box, managing updates on UserSnaps, Trello
• o SCA- Netsuite Integration, Regular follow ups
• o Integrating changes and regular updates to one of the major “Client” of organization
• Netsuite
• o Analyze customers’ business needs, requirements, workflows, processes and applications
• o Define, scope and document appropriate solutions to enhance, automate and expedite process
• improvements
• o Analyze business data reporting requirements, facilitate report development and validation
• o Communicate regularly with project managers on the status of the work in progress
• o Configure, test, deploy, support, and troubleshoot application systems to meet business process requirements

Sep 2017 – Dec 2017 · 3 mos · Montreal, Canada Area

• Teaching Assistant of Course : Distributed Systems

Dec 2016 – Mar 2017 · 3 mos · Gurgaon, India

• o Developed Mini-Bots: Tools simplifying the manual work
• o VBA, Automation Anywhere-based Excel tools with an efficient FTE (Full-time Employment) rate.
• o Abroad Client based Tools
• o Client: Mondelez
• o Achieved highest FTE

Aug 2016 – Nov 2016 · 3 mos · New Delhi Area, India

• o Website Designing
• o Front end design development
• o Digital Marketing & Promotional Designs Development
• o Mobile Application Designer
• o Platform: Java, JavaScript, Android Studio
• o Clients: Gym Chain Owner, Renown Institutions

Aug 2016 – Oct 2016 · 2 mos · New Delhi Area, India

• o Handling Entire Application Cycle for Admission in Universities Abroad
• o Providing Counselling to the Students
• o Handling Student's Query Regarding their Admission Process
• o Spreading Career Building & Career Prospects Among Students

Jul 2015 – Jul 2016 · 1 yr · Noida Area, India

• o "Televisory.com" Mobile Application Front End Development
• o Layout Designing, User Interface Designing ; Android Studio, Java, JavaScript
• o Automated WebTesting for Web Application (Televisory.com and Cvault.com)
• o End-to-end testing : UItesting, UnitTesting, Functional Testing, Regression Testing, White box testing, WebScrapping Through Selenium, Load Testing
• o Led the team of 3 people in Testing Team.
• o Platform/Software used-Selenium IDE & Webdriver with JAVA

Aug 2014 – Jun 2015 · 10 mos · Ghāziābād Area, India

• o Lead the team teaching dance to autistic kids in an NGO.
• o Worked with prominent schools and academies throughout this time period.
• o Choreographed multiple stage performances and competition routines for Government schools students and academy enrolled kids.

Jul 2013 – Jul 2015 · 2 yrs · Noida Area, India

• o Head Coordinator of Training and placement Cell in Jaypee Institute of Information Technology.
• o Lead the team of coordinators in college where various companies visiting campus for Student's placements.

May 2013 – Jul 2013 · 2 mos · New Delhi Area, India

• Front end design development
• o Android Application Layout Designing according to Client Specification
• o Client: GMR, T3 DIAL
• o Platform: Android Studio, Java

Jul 2012 – May 2013 · 10 mos · Noida Area, India

• o Marketing and sales Head of Google Developer Group JIIT Noida .
• o Grabbed the First Sponsorship for the group in the year 2013.
• o Trained a number of students on how to make way for a good marketing strategy.
• o Launched a campaign on brushing up skills on Android App Development, Marketing Strategies and
• "How to not be a dumb engineer!"