Akshay Divate

Product Manager

Hyderabad, Telangana, India6 yrs 3 mos experience

AI Enabled

Key Highlights

Expert in B2B SaaS product marketing strategies.
Proven track record in scaling marketing functions.
Strong background in go-to-market execution.

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on product growth and digital strategies.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyDemand Generation

Other Skills

ABM MarketingAI Led Martech SetupAnalytical SkillsArtificial Intelligence (AI)Attention to DetailB2B MarketingB2C MarketingBrand MarketingBusiness AnalyticsBusiness GrowthBusiness StrategyBusiness WritingBusiness-to-Business (B2B)CRM SoftwareCampaign Execution

About

An experienced B2B SaaS Product Marketing leaders with a demonstrated history of working cross functionally across marketing and sales teams, supporting field and partner communities through engagement and enablement strategies. Experienced in managing a marketing budget of $150 k - 15 MM+ annually. Helped B2B organizations in market expansion, product development, branding, positioning, event marketing, digital marketing. In last five years expanded SaaS product's in US, APAC and Europe . Core competencies: Product Marketing Product Positioning, Messaging and Growth Marketing Content and Brand Management B2B Marketing Go-to-market (GTM) Strategy Channel/ Partner Marketing Digital Marketing & Strategy Business Strategy Program Management Demand Generation

Experience

6 yrs 3 mos

Total Experience

1 yr 4 mos

Average Tenure

9 mos

Current Experience

Ceipal

Manager - Global Product Marketing & GTM Strategy

Sep 2025 – Present · 9 mos · Hyderabad, Telangana, India · On-site

Focus areas:
→ Global Product Marketing and GTM strategy
→ Product Positioning and Messaging
→ Performance + Content marketing
→ AI Led Martech Setup

Product MarketingGTM StrategyPerformance MarketingContent MarketingAI Led Martech SetupGo-to-Market Strategy

Bento labs

Product Marketing Manager

Jun 2024 – Aug 2025 · 1 yr 2 mos · Hyderabad, Telangana, India · On-site

Scaled a SaaS product from 0 to 1
At Bento Labs, My role focuses on setting up the entire marketing function from scratch, both in terms of strategy and execution.
Key Responsibilities:
Built and scaled the marketing function for B2B SaaS Product.
Hired and trained the initial marketing team
Set up lead funnels and aligned them with sales processes
Worked upon Product Positioning and Messaging, Account based Marketing and Sales communication strategies.
Developed go-to-market strategy for new product and feature launches
Planned and executed lead generation and demand generation activities
Ran performance marketing campaigns across Google, Meta, LinkedIn and many more.
Built organic growth through content marketing and SEO
Explored offline channels like expos and worked on converting offline leads to online funnel
Set up Email Nurturing and migrated CRM, email, and automation tools to improve marketing efficiency
Focus areas:
→ Product Marketing and Growth strategy
→ GTM execution and Funnel Optimization
→ Performance & Content marketing + Organic Growth
→ CRM and Martech Setup

B2B MarketingProduct PromotionMarketing CampaignsMarketing AutomationDigital MarketingCRM Software+3

Sell.do

Lead - Product Marketing

Aug 2021 – Jul 2024 · 2 yrs 11 mos · Pune, Maharashtra, India · On-site

Crafted value proposition, product positioning, messaging, and Go-To-Market strategy for the Enterprise segment.
Developed communication strategies for selling services and product (Sell.do CRM)
Conceptualized "Go to Market" strategy for new product.
Managed paid media campaigns and Marketing Automation (Email Marketing)
Sales Enablement: Creation of Case study, Testimonial, industry presentation, brochures, one-pager.
Analysed competitors in detail and created content assets like comparison documents, playbooks and battle cards to enable sales & partners.
Identified potential lead segments, setting up workflows and lead nurturing campaigns on MailChimp (Email Marketing)
Measuring and analysing product performance and providing insights for continuous improvement.
Staying up-to-date with industry trends competitive landscape and technology development.

Campaign ManagementCompetitive AnalysisSaaS MarketingB2B MarketingGo-to-Market StrategyConsumer Behavior+3

Amura marketing technologies

Marketing Executive - Digital

Apr 2021 – Aug 2021 · 4 mos · Pune, Maharashtra, India · On-site

Handled digital and social media campaigns for various clients from Real estate, IT & BFSI industries.
Managed and executed brand building activities, ads concept creation for new project launches, Paid media and social campaigns, influencers management, SEO and Public relations etc.
Maintain healthy client relationship, pitching of various in-house products to client, cross & up selling.
Campaign management on tools like Google search, display ads, Google Analytics, Facebook, Taboola, Linkedin.