Nov 2022 – Jun 2024 · 1 yr 7 mos · Vijayawada · Hybrid

• This role will involve comprehensive management of the end-to-end business operations in these specific regions.
• A core focus of this position will be the complete ownership of the Profit and Loss (P&L) for the Bigbasket Omni Channel in AP Tier-4 Towns, ensuring sustainable growth and profitability. Additionally, the role requires acting as a complete custodian for all stakeholders involved, fostering strong relationships and ensuring alignment with strategic objectives.
• The responsibilities will encompass handling multiple critical functions, including optimizing intra-vehicle costs, strategic category pricing, executing below-the-line (BTL) marketing initiatives, driving business development, managing logistics efficiently, ensuring excellent customer service, and optimizing resource allocation across all operations.

Mar 2021 – Nov 2022 · 1 yr 8 mos · Vijayawada

• My key responsibilities and accomplishments related to the Mars Petcare portfolio in Coastal Andhra Pradesh:
• Managed direct channels for Mars pet food products across Coastal Andhra Pradesh.
• Oversaw specialized pet shops for the Pedigree brand in the Coastal Andhra region.
• Successfully implemented new assortments, expanded distribution, and launched new brands, including Pedigree Pro.
• In addition to managing key specialized pet outlets, I also maintained and grew the regular General Trade segment, resulting in excellent distribution width.

Apr 2020 – Nov 2020 · 7 mos · Hyderabad

• My role following the integration between GSK Consumer and Unilever.
• As part of this transition, I have been assigned to the Unilever Nutrition Category and have been on the Unilever payroll for the past six months.

Jun 2018 – Mar 2020 · 1 yr 9 mos · Hyderabad

• I managed the GlaxoSmithKline Consumer division, overseeing the Boost, Horlicks, Sensodyne, Eno, and GSK OTC brands.
• My responsibilities included handling the Kirana, Wholesale, and Pharmacy channels, supported by a network of both direct and rural dealers.
• Following that, I moved to the Brookbond vertical, which is dedicated to the Tea and Beverages channel focused on hotels and restaurants. My responsibilities included managing hot beverages such as Three Roses, Taj Mahal, and Sakthi Bru.

Mar 2015 – May 2018 · 3 yrs 2 mos · Hyderabad Area, India

• I managed the rural channel for all three Unilever categories—Foods, Household, and Detergents—in the Kurnool area. In this role, I focused on the Sakthi rural channel, driving expansion in both the width and depth of distribution.
• Following that, I moved to the Brookbond vertical, which is dedicated to the Tea and Beverages channel focused on hotels and restaurants. My responsibilities included managing hot beverages such as Three Roses, Taj Mahal, and Bru.

Mar 2013 – Mar 2015 · 2 yrs · Vizag Branch

• My first role after completing my MBA was managing the General Trade for Amul milk products, Milk, and Ice cream divisions in Coastal Andhra Pradesh, headquartered in Vizag.
• In this role, I successfully managed both General Trade and Modern Trade accounts, including Big Bazaar, Reliance, and Walmart Wholesale. I was also responsible for catering to Navy and Army divisions in the region.
• Key achievements included:
• Receiving an award from Amul CEO and MD, Mr. Sodhi, at the Anand, Gujarat Head Office.

Apr 2008 – Jan 2011 · 2 yrs 9 mos · Hyderabad, Telangana, India · On-site

• Taking care of SME acquiring for customisation for IT