Feb 2021 – Present · 5 yrs 3 mos · Dublin, County Dublin, Ireland

• Led eCommerce projects at Acronis, boosting AOV by 7%; served as a fractional product lead and adviser at 4 companies; founded a health tech startup. Enhanced PM skills through Reforge and Harvard’s CS50 courses.
• Over the past 3 years, I've lived in Moscow, Amsterdam, and Dublin, providing consultancy services for businesses, incl. Acronis, while enriching my skills through Reforge and GoPractice courses in Product Growth and Leadership.
• Led eCommerce projects at Acronis (B2C SaaS), including online store and checkout. Worked cross-functionally on roadmap definition and prioritization, and coordinated resources from other groups (engineering, marketing, legal). Was responsible for revenue KPIs and conversion metrics:
• Developed and executed a data-driven experimentation strategy and roadmap. That initiative included key metrics definition, market analysis, process optimisation, analytical dashboards and knowledge base creation. Based on it, facilitated 100 A/B tests, e.g. a pricing experiment for the flagship product. Resulted in a 7% uplift in Average Order Value and KPIs exceeding.
• Partnered with external and internal stakeholders to gather requirements and re-design checkout flow with 10 years of legacy. The new flow is legally compliant for 54 products across 150 countries, supports over 500 use cases, enhances checkout usability, and overall customer experience, integrates new experimental mechanics, and collects previously overlooked critical analytical data.
• Provided consultancy to 4 companies focusing on B2B SaaS products, and founded a health tech startup, where I built a team of 8 people. One of my clients was selected for Microsoft Startup Accelerator.

Aug 2019 – Dec 2020 · 1 yr 4 mos · New York, United States

• Designed & launched an AI-based MarTech tool, found a market niche proved by 800 SMBs and a 25% activation rate. Promoted from PM to CEO. Ran the company & managed 9 direct reports amid the pandemic.
• MarTech Automation tool (B2B, SaaS) that helps plan and assess digital marketing campaigns by utilizing AI/ML, proprietary benchmarks, and advertising platform integrations. Raised $2.1M from strategic marketing and advertising executives and angel investors.
• Was promoted to CEO by the Board when the previous CEO left the company.
• Designed, scoped, and launched an innovative automation tool in line with the crafted product vision, strategy, and roadmap, leveraging various feedback loops and market insights. It helped to create a simple UI for a complex product, leading to a 25% activation rate.
• Developed and executed a marketing strategy, including customer segment definition, value proposition, pricing, and channel strategy, resulting in the acquisition of 800 B2B customers.
• Directed the company's business operations and managed an international team of 9 direct reports during the pandemic, which involved restructuring the team, budget, and KPIs. These actions enabled the company to find a market niche with a strong interest, proved by 800 B2B customers and positive feedback while maintaining a high employee satisfaction rate.

Sep 2018 – Aug 2019 · 11 mos · Moscow, Moscow City, Russia

• Led a squad of 12 at Talent Tech, Russia's #1 HRTech firm. Launched mobile job board, attracting 30k job seekers, and 100 B2Bs in 8 months. Reached 20% better lead-to-hire compared to the market.
• Talent Tech is the #1 HR Tech company in Russia, with a broad product portfolio. Led the ideation, technical development, and launch of an innovative mobile job board as a part of a strategic initiative to acquire one of the biggest Russian job boards. Led product squad of 12 people.
• Formulated and executed the product vision, strategy, and roadmap against defined KPI for a mobile app, web, integrations, and a recommendation algorithm. Leveraged customer feedback and gained executive buy-in, resulting in 30k verified job seekers and 100 customers (SMB/SME & Enterprises) within 8 months.
• Enhanced user acquisition, activation, and user experience (UX) by establishing an end-to-end user journey tracking system for robust analytics. Leveraged data-driven experiments and user studies, leading to a 20% better lead-to-hire rate than the industry average and a 50% increase in ROI.
• Fostered cross-department collaboration and developed a playbook to implement data collecting and analysis best practices across the company, including the integration of an AI screening tool.

Jan 2018 – Jul 2018 · 6 mos

• Managed 6 products for a #1 taxi/food delivery app in Russia, after merging with Uber, doubling premium tariff adoption. Coordinated cross-functional projects with up to 20 stakeholders.
• Yandex.Taxi aggregator and food delivery app (merged with Uber in 2018) operates in 19 countries with 35M MAU. Managed a portfolio of 6 ride-hailing services products: Comfort, Comfort+, Business, Premium, Minivan, and Kids (~$300MM in annual GMV). Yandex (NSDQ: YNDX), is often called the 'Russian Google'.
• Designed, gathered product requirements, and A/B tested in-app up-sell mechanics using data insights, leading to a 2x increase in the adoption of premium tariffs and service profitability improvement.
• Spearheaded the development of a new premium tariff feature by collecting product requirements from engineering, design, legal, marketing, support, and operations teams, building consensus, and securing buy-in from senior managers. This led to a 30% market share gain within 3 months.
• Collaborated with data scientists, designers, and support teams to design and test an Uber.Pool-like service. Launched an MVP and collected real-time user feedback and analytical data for iterative improvement.

Oct 2016 – Jan 2018 · 1 yr 3 mos

• Led 2 squads, boosted active loads by 150%, successful searches by 30%. Improved UX/CX, upping engagement 2.5x. TP is a US startup (35% US trucking market share, 1M MAU, acquired by RenRen '17).
• US startup (B2B, B2C Marketplace) holding 35% of the US trucking market, with 1M MAU. Acquired by RenRen in 2017. Led 2 product squads of 8 people each.
• Developed and executed a product roadmap by gathering requirements from the US-based sales team, conducting customer studies, and aligning priorities with key stakeholders, including engineering, design, and analytical teams. This resulted in a 150% increase in the number of active loads and a 30% improvement in successful searches.
• Enhanced customer experience (CX) and user experience (UX) by designing, testing, and launching three significant features, including an online bidding system. These improvements were based on insights derived from extensive three-month user research, using various techniques. As a result, user engagement increased by 2.5x, which contributed to my promotion to lead the entire marketplace.

Mar 2014 – Oct 2016 · 2 yrs 7 mos

• Managed Cloud Storage API, UIs, and infrastructure. Launched Yandex Cloud SmartTV app (50k users), led Disk APIs, onboarded 3k external apps, and spoke at 50+ dev cons.
• Yandex (NSDQ: YNDX), is often called the 'Russian Google', a global tech leader with a 56% search market share in Russia, serves digital solutions like search, maps, and cloud storage to approximately 150 million users monthly.
• Managed a Cloud Storage API’s development, customer-faced UIs, infrastructure, and cross-functional projects.
• Plan, initiate, and manage the first Yandex Cloud SmartTV app, attracting 50k users in the first month and unlocking a new market.
• Improved end-user experience by leading the implementation of a cross-functional and cross-department project (10+ stakeholders involved) – Data Sync API, which allowed syncing addresses between Maps and Taxi that reduced time-to-order and abandoned orders.
• Enhanced user experience with 3,000 external applications by launching Cloud Storage REST API and promoted it by giving talks at 50+ internal and external dev conferences; and updating the product based on customers’ requests and market research.