Alex Massaad

CTO

Fergus, Ontario, Canada18 yrs 9 mos experience
Highly Stable

Key Highlights

  • Expert in building custom Shopify apps.
  • Led successful migration projects with significant cost savings.
  • Strong background in team leadership and project management.
Stackforce AI infers this person is a SaaS expert with a strong focus on custom application development and team leadership.

Contact

Skills

Core Skills

Project ManagementTeam LeadershipCloud ComputingProduct DevelopmentSoftware DevelopmentSaas ManagementCustomer SupportPublic SpeakingEvent ManagementAdvisory SkillsBusiness ManagementArt ManagementDigital PreservationCustomer Service

Other Skills

Business ReportingMySQLKubernetesPerformance ManagementAmazon Web Services (AWS)Team ManagementLinuxContinuous Integration (CI)Agile Project ManagementAgile MethodologiesSoftware as a Service (SaaS)CoachingContinuous Delivery (CD)Critical InfrastructureProduct Launch

About

Most Shopify stores are held together by too many apps and not enough strategy. I’m the CTO at Victoria Garland. We build custom enterprise apps and systems for brands that have outgrown standard solutions without the unnecessary overhead. Currently scaling: JourneyGlow and PriceGlow. If your tech stack feels like a bottleneck, let’s talk.

Experience

18 yrs 9 mos
Total Experience
6 yrs 11 mos
Average Tenure
2 yrs 10 mos
Current Experience

Victoria garland

2 roles

Chief Technology Officer

Promoted

Jul 2023Present · 2 yrs 10 mos

Lead Developer

May 2012Jul 2023 · 11 yrs 2 mos

Shopify

5 roles

Software Development Manager

May 2022May 2023 · 1 yr

  • Expanded a remote full-stack team from 2 to 6 engineers, handling talent development and performance management.
  • Curated a culture of inclusivity by designing and leading individual and team rituals such as sprint planning, 1:1s, encouraging pairing, weekly retros and social events.
  • Orchestrated the seamless migration of the Shopify video transcoder from AWS to GCP with zero downtime, yielding a 30% cost savings and increasing upload speed for merchant media.
  • Directed a geographically distributed team spanning Vancouver to Berlin, navigating numerous time zones to ensure effective collaboration and performance.
Business ReportingTeam LeadershipMySQLKubernetesPerformance ManagementAmazon Web Services (AWS)+21

Software Development Manager

Promoted

Jun 2018May 2022 · 3 yrs 11 mos

  • Oversaw a team of 3 senior engineers in creating unique software solutions focusing on scalability, reliability and world-class engineering standards.
  • Regularly mentored junior staff and grew careers from Intern to Senior Developer level.
  • Established 1:1s, impact assessments, team roadmaps and professional development opportunities to stimulate growth and creativity.
  • Our projects ranged from automated network design tools to in-house video streaming services and a secure podcast hosting platform.
Business ReportingTeam LeadershipMySQLKubernetesPerformance ManagementAmazon Web Services (AWS)+19

Software Developer

Promoted

Feb 2015Jun 2018 · 3 yrs 4 mos

  • Developed custom software for digital signage which enabled office-wide announcements and eliminated hundreds of hours of configuration work for the network team
  • Collaborated with the physical security team to design, develop and test custom authentication and authorization software.
  • Designed a Raspberry Pi-based temperature sensing network, improving the infrastructure's resilience to server room heating events.
MySQLKubernetesAmazon Web Services (AWS)LinuxContinuous Integration (CI)Agile Project Management+16

Support Operations

Promoted

Jun 2013Feb 2015 · 1 yr 8 mos

  • Administered SaaS applications such as 1Password, Twilio, Zendesk and Zapier for a team of over 1000 support staff.
  • Developed automations and business logic to facilitate customer satisfaction surveys.
Cloud ComputingSoftware as a Service (SaaS)Critical InfrastructureSaaS Management

Support Advisor

Feb 2013Jun 2013 · 4 mos

  • Assisted merchants with establishing their stores, providing support through various channels.
Cloud ComputingSoftware as a Service (SaaS)Oral CommunicationCustomer SupportSaaS Management

City of ottawa

2 roles

Collections Specialist

Promoted

Aug 2011Feb 2013 · 1 yr 6 mos

  • Conserved digital and computer-based art in the City of Ottawa Fine Art Collection.
  • Managed the daily operations of the Karsh-Masson Gallery in Ottawa, engaging artists and the public through online platforms.
Cloud ComputingOral CommunicationArt ManagementDigital Preservation

Front Desk

Sep 2007Aug 2011 · 3 yrs 11 mos

  • Arts Court. Responsibilities include answering client and tenant requests, theater ticket sales and liaison with bilingual public at a City of Ottawa cultural facility
Oral CommunicationCustomer Service

Saw video

Board Member

Jan 2010Jul 2016 · 6 yrs 6 mos

  • Advised an Ottawa based artist co-op with operations, budgeting and fundraising.
Business ReportingSoftware as a Service (SaaS)Oral CommunicationAdvisory SkillsBusiness Management

Alexander the great magician

Owner

Mar 2003Jan 2018 · 14 yrs 10 mos

  • Developed and marked a magic show for children and adults, performing over 500 shows and gaining experience in public speaking and audience engagement.
Cloud ComputingProduct DevelopmentSoftware as a Service (SaaS)Oral CommunicationAnalytical SkillsJavaScript+2

Education

Carleton University

B.A. Honours — Film Studies

Jan 2005Jan 2012

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