Dec 2020 – Apr 2022 · 1 yr 4 mos · Los Angeles Metropolitan Area

• My team assists Warner Media app product and delivery teams to create and launch advanced non-intrusive ads, sports experiences and other premium experiences based on the You.i TV App Engine (acquired by Warner Media December 2020).

Jan 2020 – Present · 6 yrs 4 mos

Apr 2019 – Dec 2020 · 1 yr 8 mos · Greater Los Angeles Area

• You.i Engine is being used by tier 1 publishers and operators globally to develop premium video-centric cross-platform apps and experiences. This enables our customers to streamline development and deliver consistent premium user experiences on more than a dozen connected TV platforms and Set Top Boxes with a single code base.
• By giving our customers full control of every pixel through a dynamic advanced designer workflow and integrating this capability with leading ad solutions, they are now able to deliver display ads and sponsored experiences ranging from overlays to fully interactive solutions as easily as they deliver video ads but at a much higher CPM and with much better user experiences than 30 second ads.
• As Head of Ads and Connected TV platforms, I manage all Connect TV and Ads partnerships and ad products with a focus on direct and programmatic non-intrusive ad solutions that deliver a better user experience, deeper engagement and higher CPMs.

Nov 2015 – Apr 2022 · 6 yrs 5 mos · Greater Los Angeles Area

• I apply a tenacious and "never give up" approach that combines market vision, technical depth, and relationship building to aggressively solve difficult problems and expand You.i TV's license revenue and competitive domination. I get things done when most people would have given up.
• Responsibilities and achievements:
• built strategic relationships with leading mobile, console and Connected TV platforms from zero (Amazon, Apple, Comcast, Facebook, Google, LG, Microsoft, Nintendo, Opera TV, Roku, Samsung, Sony, TiVo, Vizio) and as a result helped Youi achieve the most extensive platform coverage in the industry leading to growing license revenue and a very defensible competitive position
• developed business case and lead the creation of cloud based deployment solutions to significantly expand market reach and lower costs : this has created new revenue streams and improved our competitive position by enabling developers to reach platforms that are hard to develop for
• business development efforts to expand reach of You.i Engine into new verticals, geographies and business models with a particular focus on social, AR & VR
• direct involvement with tier 1 media brands to help them with their overall platform expansion strategy
• Recently moved from Ottawa Canada to Los Angeles to be closer to partners and customers.

Jan 2018 – Present · 8 yrs 4 mos

• Zen&Now's mission is to help ambitious individuals and organizations reduce stress and develop a winning mindset.
• We execute on this mission in three ways:
• 1) ROI Mindset Meditation program: a mostly self directed program based on 15 minute lessons + light encouragement form a live coach.
• 2) Corporate program: consist of the ROI Mindset Meditation program for employees + live onsite events and optional creation of a technologically advanced meditation room.
• 3) Meditation Hikes and other outdoor events: the combination of physical exercise in beautiful and inspiring locations combined with meditation is a powerful way to transform mindset. Everyone leaves these events pumped and optimistic and ready to take on new challenges.
• More info at http://zenandnow.co

Aug 2011 – Jun 2013 · 1 yr 10 mos · Ottawa, Canada Area

• OneProsper International Inc. is a new Canadian charitable organization.
• Our goal is to to harness innovation to end hunger and extreme poverty. Our board is comprised of a team of hard working professionals dedicated to ending hunger and extreme poverty.
• Our Mission:
• We provide poor women smallholder farmers with drip irrigation kits.
• Drip irrigation delivers small amounts of water directly to the root of the plant, resulting in a significant improvement in crop yields and incomes of smallholder farmers. It allows small farmers to increase their revenue by $400 on average allow so they can improve their lives.

Aug 2010 – Nov 2010 · 3 mos

• I'm team captain of Movember YOW, a team assembed to raise funds for movember.com, a charity that support prostate cancer.
• Our team is part of the Digital Challenge, a network within movember that focus on leveraging online networks to generate awareness and funds for prostate cancer.
• For example, I used twitter, facebook and youtube to launch an auction to have a brand shave their logo into my face. Crazy ... yes. Effective ... indeed ... I raised $250 in just a few days.

Nov 2009 – Dec 2010 · 1 yr 1 mo

Oct 2009 – Dec 2010 · 1 yr 2 mos

• TEDx Ottawa is an independently run TED conference. We are bringing people together from different walks of like and sharing "ideas worth spreading".

Nov 2008 – Apr 2022 · 13 yrs 5 mos

• Founders and Funders Ottawa is an event that brings together investors and start-up execs for networking purposes. The Ottawa chapter is modeled after similar events in Montreal, Toronto and other locations.

Dec 2006 – Nov 2015 · 8 yrs 11 mos · Ottawa, Ontario, Canada

• I am the co-founder and CEO of a SaaS event app company. MyEventApps (formerly FaveQuest) helps media companies and major brands reach people in social networks and at major events through a new proprietary social video platform.

May 2006 – Nov 2015 · 9 yrs 6 mos

• Isfan Solutions Inc. is a boutique consulting firm run by Allan Isfan and Yvonne Craig. Allan provides strategic consulting and business development services while Yvonne provides executive level graphic design services.
• The two divisions of the company:
• Executive Consulting: Led by Allan Isfan
• assist company executives with strategic company direction, product definition, pre-sales, business development
• focus on mobile, social media and telecom
• Graphic Design: Led by Yvonne Craig-Isfan
• includes photoshop image creation and photo re-touching
• adobe illustrator photo-realistic image creation
• executive level powerpoint presentations
• web design

May 2006 – Dec 2006 · 7 mos

• Working with Leo Lax and rest of team to explore new business opportunities. This included sitting in on start-up pitches, identifying new investment opportunities and exploring new start-up ideas. FaveQuest was conceived at Skypoint.

Mar 2005 – Apr 2006 · 1 yr 1 mo

• Interact directly with large customers (Verizon, BellSouth, ATT, Qwest ..) to expand deployment of existing products and help identify new product requirements.
• work as part of core CTO office team to help define company direction in broadband, optical, Ethernet and wireless domains

Jan 1999 – Jan 2004 · 5 yrs

Jan 1997 – Jan 1999 · 2 yrs

• Define architecture and manage team of H/W engineers developing a broadband (DSL) system.