Nov 2023 – Aug 2025 · 1 yr 9 mos

• Dream11 is the world’s largest fantasy sports platform with 250 million+ users playing fantasy sports.
• Oversees the end-to-end design and user experience across Dream11's product suite. Leads design and experience teams responsible for core product areas including Home, Revenue, Contests, Rewards, Marketplace, Account Management, Customer Experience, Growth & Trust, New User Journey, and Acquisition.
• Manages Product Design, Graphics, Motion, and Illustration teams. User Journey Optimization: Drives
• improvements in New User Acquisition (NPU), Weekly Active Users (WAU), Daily Active Users (DAU), user retention, and match journey conversion rates.
• User Engagement: Fosters user engagement through optimized contest participation, gameplay, and social interactions via rewards and marketplace features. Deliver exceptional user experiences to drive user growth and retention, and maximize user engagement and value.

Sep 2023 – Present · 2 yrs 8 mos

Jul 2021 – Oct 2023 · 2 yrs 3 mos

• I am responsible for driving design excellence across all our B2C and B2B products, including PharmEasy, DocOn, Retailio, and managing our supply chain of B2B products.
• For PharmEasy, our flagship product, I have implemented best-in-class design practices to create an intuitive, user-friendly experience for our customers. From researching customer needs to prototyping and delivering the final product, I work closely with our cross-functional teams to ensure a seamless user journey.
• With DocOn, our EMR platform, I have focused on simplifying clinic management, allowing doctors to digitize their practice and provide better patient care through our virtual clinic services. I have incorporated user feedback and testing to create an experience that is both efficient and user-friendly.
• For Retailio, our business solution for retail, distribution, and manufacturing businesses, I have worked to create a cohesive design language that spans across all our products. This has allowed us to provide a seamless experience for our customers, regardless of the platform they use.
• In addition, I am responsible for managing our supply chain of B2B products, where I focus on creating design systems that are scalable and adaptable to different industries. Through continuous testing and optimization, I ensure that our B2B products deliver value and meet the needs of our customers.
• Overall, my goal is to deliver exceptional design experiences that drive user engagement and business growth across all our products and services.

Jan 2021 – Jul 2021 · 6 mos

• As head of design and user experience across Zenoti’s business units, including the core/enterprise product, consumer experience, small business unit, payments, and Simplified.io, my focus is on delivering exceptional user experiences that drive business growth and customer satisfaction.
• To achieve this, I am responsible for building a talented and diverse team across India and the US, with a range of skill sets that span across design, research, and user experience. I work closely with business, product, and technology teams to gather requirements, identify opportunities, and implement design solutions that align with our business goals.
• In addition, I have established robust design processes and systems that enable our team to work more efficiently, deliver high-quality work, and promote collaboration across different teams. By incorporating design thinking into our product development cycle, we are able to validate assumptions, test solutions, and iterate quickly to deliver the best possible user experience.
• My focus on design extends beyond our product offerings, and I am also responsible for delivering a seamless and engaging consumer experience across all our touchpoints, including our website, marketing campaigns, and social media channels.
• Finally, I also lead design efforts for our small business unit and payments platform, where I ensure that we deliver user-friendly experiences that are tailored to the unique needs of our customers.
• Overall, my goal is to deliver design solutions that drive business growth and customer satisfaction, while building a world-class design team that is passionate, collaborative, and dedicated to creating exceptional user experiences.

Feb 2019 – Jan 2021 · 1 yr 11 mos

• As the leader of design practices for one of the world's largest hotel chain companies, my focus is on establishing a culture of innovation, creativity, and collaboration that allows our design team to learn, grow, and deliver with quality and reliability in a dynamic, fast-paced environment.
• I lead creative leadership and team building efforts across the globe, including India, Japan, the UK, Europe, and the US. I am responsible for the global design team, which includes visual, interaction, service, and business designers. Through my leadership, I have built a talented and diverse team that is passionate about delivering exceptional user experiences that drive business growth and customer satisfaction.
• To achieve this, I have established guidelines, pattern libraries, and design language systems that ensure consistency and coherence across our products and services. I am responsible for interaction design, customer experiences, and user-centered experience design, ensuring that our design solutions meet the needs and expectations of our users.
• One of my key responsibilities is coaching, mentoring, and directing designers from multiple disciplines, helping businesses on their digital transformation journeys. By incorporating design thinking into our product development process, we are able to identify user needs, test solutions, and iterate quickly to deliver the best possible experience for our customers.
• Overall, my focus is on delivering design solutions that drive business growth and customer satisfaction, while building a culture of innovation and collaboration within the design team and across the organization. Through my leadership, I am committed to building a world-class design team that is passionate, collaborative, and dedicated to creating exceptional user experiences that delight our customers.

Mar 2017 – Mar 2018 · 1 yr

• Shrofile appears to offer a platform that simplifies the process of video interviews, allowing recruiters to collaborate and assess candidates effectively. Additionally, professionals can create inspiring video profiles to showcase their skills and personalities. With the assistance of trained executive search professionals and user-friendly mobile apps, Shrofile aims to facilitate the connection between companies and candidates in an efficient and enjoyable manner.
• By leveraging technology and the expertise of executive search professionals, Shrofile aims to assist companies in finding the most suitable candidates for their specific needs. This can be particularly beneficial for forward-looking companies that are seeking top talent to drive their growth and success.
• On the candidate side, Shrofile helps individuals discover career opportunities that align with their personality and aspirations. By creating video profiles, candidates can showcase their unique qualities and skills, making it easier for potential employers to assess their suitability for specific roles.
• Overall, Shrofile aims to streamline the hiring process and improve the matching between companies and candidates, offering a combination of technology and personalized support.

Jan 2016 – Feb 2019 · 3 yrs 1 mo

Sep 2015 – Feb 2019 · 3 yrs 5 mos

• As the head of the design team for Quikr, I am responsible for improving our business and enhancing the digital consumer experience across all our verticals, including Bazaar, Cars, Learner, Homes, Jobs, Bikes, Easy, Financial Services, as well as our acquisitions, including Grabhouse, Hiree, StayGlad, AtHomeDiva, HDFC Developers, HDFC Red, Stepni, IndiaProperty, and GoZefo.
• To achieve this, I perform a range of activities, including project planning, resource loading, user research, feedback gathering, information architecture, visual design, and flow creation. I work closely with the business, product, and engineering teams to ensure that our design solutions align with our business goals and drive customer engagement and satisfaction.
• Through my leadership, I have built a strong design team that is passionate, collaborative, and dedicated to creating exceptional user experiences. By incorporating design thinking into our product development process, we are able to identify user needs, test solutions, and iterate quickly to deliver the best possible experience for our customers.
• One of my key priorities is to enhance our digital consumer experience, which involves creating a cohesive design language that spans across all our verticals and acquisitions. By ensuring consistency in our design elements and interactions, we are able to deliver a seamless user journey that promotes engagement and loyalty.
• Overall, my focus is on delivering design solutions that drive business growth and customer satisfaction, while building a culture of innovation and collaboration within the design team and across the organization.

Apr 2014 – Sep 2015 · 1 yr 5 mos · Noida Area, India

• Creation of business plans for various product lines and product life cycle management. Identify customers’ needs and high growth areas. Define product road map and underlying strategies. Handle overall product management end to end.
• Working closely with business, sales, marketing, analytics and data team.
• Lead my team towards completion of the projects planned. Led a team of product managers and designers.
• I am responsible to enhance the User Experience for products and build it in the organization. I am heading and mentoring the UI/UX team for IprofIndia.com, TheDigiLibrary.com, SchoolEra.com.
• Perform activities like project planning, resource loading, heuristic evaluations, research, user feedback, information architecture, wireframe and prototype, task flows, style guides, interaction & visual design deliverable.
• Work directly with product, business, engineering and marketing team to understand their requirement and suggest innovative solutions.
• Work closely to help evolve new and existing user workflows, interfaces and product look and feel. Responsible for all brand and product communications.

Nov 2005 – Apr 2014 · 8 yrs 5 mos · Noida Area, India

• Managing team of interaction & visual designers. Responsible to keep the quality checks on deliverables.. Projects delivered 99acres.com, naukri.com, naukrigulf.com, jeevansathi.com, shiksha.com and allcheckdeals.com across platforms Desktop, Mobile, Android &iOS App and tablets.
• Responsible for improving user experience, creation of task flows, research and user feedback, wireframes, workflows, style Guides, Interactions, prototypes and visual design from concept phase to final delivery of the project.

Apr 2004 – Nov 2005 · 1 yr 7 mos · New Delhi Area, India

• Primary responsibilities included creating design work for international clients on Wordpress, Xcart, Zoomla, Monster Commerce, others. In House design supervision and team management.
• UI Designing of over 40 websites, static website and websites developed in X-cart and Monster Commerce. Designed online ticket website portals, Real Estate & Travel Portals.

Jan 2002 – Apr 2004 · 2 yrs 3 mos · New Delhi Area, India

• Primary responsibilities included creating Travel Portals. UI Designing of over 50 travel websites on various themes, like packages, hotels, car rentals, and holiday destinations.

Jul 2001 – Jan 2002 · 6 mos · New Delhi Area, India

• Creation and Maintenance of websites. Designing Web Templates, Logos, Branding. SEO (Search Engine Optimization) to drive traffic for international and domestic clients.