Amarjit Maity

Data Scientist

Bengaluru, Karnataka, India7 yrs 2 mos experience

Highly Stable

Key Highlights

Expert in statistical modeling and data analysis.
Proven track record in optimizing marketing strategies.
Strong foundation in statistics with hands-on experience.

Stackforce AI infers this person is a Data Scientist specializing in analytics for CPG and EV sectors.

Contact

Skills

Core Skills

Data ScienceMachine LearningStatistical ModelingData AnalysisData Visualization

Other Skills

Analytical ModellingApplication DevelopmentApplied Machine LearningBuilding PerformanceBusiness AnalysisBusiness DevelopmentBusiness PlanningClient RelationsCommunicationCompetitive AnalysisCritical ThinkingData AggregationData CleaningData CollectionData Manipulation

About

At Nielsen, our team enhances marketing strategies for CPG & EV sectors, leveraging data transformation skills to optimize investments across diverse media. With a solid foundation in statistics from Presidency University, I translate complex business problems into statistical models, driving actionable solutions. My role involves conducting multivariate analysis and developing econometric models, providing keen insights into digital and traditional media effectiveness. With expertise in SQL and data manipulation, I'm committed to delivering excellence and fostering growth in the analytics field.

Experience

7 yrs 2 mos

Total Experience

3 yrs

Average Tenure

1 yr 2 mos

Current Experience

Mathco

Data Scientist

Apr 2025 – Present · 1 yr 2 mos · Bangalore · Hybrid

Python (Programming Language)Microsoft ExcelApplied Machine LearningRegression ModelsMarket Mix ModelingMySQL+2

Nielsen

Modeling Analyst

Mar 2022 – Apr 2025 · 3 yrs 1 mo · Bengaluru, Karnataka, India · Remote

Worked for clients in CPG & EV industries such as beauty & personal care, financial technology e-commerce, health & medicine etc. to optimize marketing spends across various media tactics and strategize investments for better outcomes in APAC (Asia Pacific Region), EU (Europe) and USA (United States of America) regions
Transformed intricate business challenges into statistical modeling concepts to deliver actionable solutions, by utilizing data to derive key insights, analyzing model outcomes and interpreting crucial KPIs
Conducted multivariate analysis and developed econometric models for clients across both digital and traditional media channels & provided insights from model results on effectiveness of specific media tactics and ROI
Delivered solutions across marketing mix, pricing, promotion optimization and distribution analytics & helped answering the clients' business questions like identifying the key business drivers, doing campaign analysis, estimating ROI of the brand and effectiveness of various marketing activities by breaking down aggregate data and attributing sales lift to various marketing tactics and promotional activities
Provided high-quality MMM analysis by working towards analyzing incoming data, understanding their impact on statistical models and delivering data-based business insights and findings with the help of external data sources using the in-house tool, other proprietary tools, python, excel etc.
Engaged in deep dives and data analysis for various media tactics as per clients' requirements, simulated and optimized historic data to plan future media executions and budget

StatisticsMicrosoft ExcelExploratory Data AnalysisStatistical Data AnalysisData AnalysisData Visualization+29

The sparks foundation

Data Science & Business Analytics Intern

Jan 2022 – Feb 2022 · 1 mo · Online

1) Worked on 'Global Terrorism' data to find out the hot zone of terrorism in the entry-time from 20th century to 21st century by carrying out Exploratory Data Analysis as a security/defense analyst using Tableau.
2) Involved in the project 'Timeline Analysis : Covid-19' to create a storyboard showing spread of Covid-19 cases all over the world using Power BI.

Statistics

Chegg inc.

Subject Matter Expert

Sep 2020 – Dec 2021 · 1 yr 3 mos · Work From Home

1) Effectively solving various statistical problems and doubts of students world-wide on several topics related to probability and statistics for more than 1 years.
2) Maintained overall 91% confidence score throughout the previous year while delivering quality solutions in Chegg.

Statistics