Ameer Imaan

Business Development Executive

Bengaluru, Karnataka, India6 yrs experience

Key Highlights

Led category growth initiatives at Meesho.
Developed B2B SaaS pricing strategies.
Executed marketing strategies for government projects.

Stackforce AI infers this person is a versatile growth strategist with expertise in e-commerce and B2B SaaS.

Contact

Skills

Core Skills

Business StrategyOperations ManagementMarketing

Other Skills

Operational ExcellenceDecision-MakingP&L ManagementStrategic InitiativesGoogle AnalyticsCustomer Relationship Management (CRM)Digital MarketingCross-functional Team LeadershipLogistics & Supply Chain OptimizationData AnalyticsSearch Engine Optimization (SEO)Market ResearchClient Relationship Management (CRM)Content StrategyMarketing Strategy

About

Category and growth operator with experience across marketplaces and early-stage startups. Currently working as an Associate Business Manager at Meesho, owning end-to-end category levers across growth, premiumization, merchandising, logistics, and customer experience in Home Decor. I work closely with cross-functional teams and use LLM-driven customer review analysis to improve catalog quality, discovery, and post-purchase outcomes. Previously at Ruse, I worked in a founder’s office–style role, partnering with CXOs on strategy, pricing, go-to-market, and new product development. I’ve led market research, designed B2B SaaS pricing, built GTM strategies, and driven digital growth initiatives.

Experience

6 yrs

Total Experience

1 yr 6 mos

Average Tenure

1 yr 6 mos

Current Experience

Meesho

Associate Business Manager

Dec 2024 – Present · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

Category Growth & Ownership:
1. Drove end-to-end category growth across selection, pricing, discovery, and quality levers.
2. Owned the premium segment strategy, shaping catalog mix and merchandising to drive sustainable growth.
Assortment & Merchandising:
1. Led premium assortment expansion across multiple sub-categories by onboarding high-ASP catalogs.
2. Strengthened merchandising depth and catalog quality to improve customer trust and conversion.
Customer Experience & Returns Reduction:
1. Conducted user and supplier deep dives to identify discovery, pricing, and post-purchase friction.
2. Ran discovery-focused A/B experiments for high-risk cohorts to reduce returns and improve experience.
3. Leveraged LLM-driven analysis of customer reviews to identify and close catalog merchandising gaps
Logistics & Supply Chain Optimization:
1. Evaluated fragile logistics performance in collaboration with multiple 3PL partners.
2. Identified operational failure points and piloted process improvements to enhance delivery outcomes.
Data, Analytics & Decision-Making:
1. Built and maintained category dashboards tracking GMV drivers, returns, seller health, and logistics metrics.
2. Enabled data-backed category reviews and faster decision-making through structured reporting.
Cross-Functional Leadership:
1. Partnered with Product, Supply, Growth, Operations, and Finance teams to deliver category OKRs.

Operational ExcellenceDecision-MakingP&L ManagementStrategic InitiativesGoogle AnalyticsCustomer Relationship Management (CRM)+4

Rusé

Strategy Manager

Apr 2024 – Nov 2024 · 7 mos · Bengaluru, Karnataka, India · On-site

Business Strategy:
1. Collaborated with CXOs to identify and address key business challenges and drive new product development.
2. Developed a sales and marketing strategy for the Smart home segment, driving customer engagement and awareness.
3. Developed a pricing strategy for B2B SaaS platform, aligning with market needs and competitor positioning.
4. Drove digital growth initiatives across acquisition channels, improving lead generation and conversion efficiency.
Market Research:
1. Conducted market research, analyzing trends, and bench marking 10+ competitors in the hospitality sector.
Client Relationship Management:
1. Coordinated with multiple vendors, driving partnerships that contributed to an increase in customer acquisition.
2. Leveraged HubSpot CRM to manage customer relationships and track engagement, enhancing lead nurturing and improving retention rates.
Hiring:
Led recruitment coordination with various agencies, negotiating terms and securing hires to meet staffing needs.

Decision-MakingSearch Engine Optimization (SEO)Market ResearchClient Relationship Management (CRM)Business Strategy

Student media cell, iim bangalore

2 roles

Senior Coordinator

Promoted

Jun 2023 – Mar 2024 · 9 mos · Bengaluru, Karnataka, India · On-site

Managed 4 IIMB media handles (Instagram, YouTube, LinkedIn & Facebook), covered 25+ events, build 4Mn+ media Impressions

Content StrategyMarketing StrategyMarketing

Junior Co-ordinator

Mar 2023 – Jun 2023 · 3 mos · Bengaluru, Karnataka, India · On-site

Written Communication

Puma group

Summer Intern

Apr 2023 – May 2023 · 1 mo · Bengaluru, Karnataka, India · On-site

1. Created an Excel model for multiple B2B and B2C warehouse operations, reducing resource costs by 15%.
2. Built a Power BI dashboard to rank 3PL players, streamlining decision-making processes, saving 200 man-hrs/Yr.
3. Identified process improvement areas, performing cost-benefit analyses to reduce Opex by Rs.1+ Cr/Yr.

Business Intelligence (BI)OperationsOperations Management

Government of tamil nadu

Program Manager

Jun 2017 – May 2020 · 2 yrs 11 mos · Chennai, Tamil Nadu, India · On-site

ATL & BTL Marketing:
1. Executed marketing strategies for PMAY-HFA through traditional & digital channels, boosting engagement.
2. Led a team of 30+ to implement ATL & BTL marketing strategies, increasing outreach & user adoption by 30%.
Project Management:
1. Streamlined regulatory approvals & secured funding with stakeholders, enabling 30% quicker project kickoff.
2. Managed Capital projects worth Rs.150+ Cr, optimising timelines to accelerate project completion by 20%.
3. Executed material-saving initiatives across 15+ projects, optimising resources and achieving Rs.20+ Cr savings.
Stakeholder Management:
1. Developed reports and presentations for senior management, outlining project milestones & budget variances.
2. Led a cross functional team of 30+ engineers and contractors in planning & execution of 30+ capital projects.

Decision-MakingBusiness Strategy