Oct 2016 – Dec 2019 · 3 yrs 2 mos · Mumbai, Maharashtra, India · On-site

• ACTED AS A GLOBAL BUSINESS ACCELERATOR WITH
• DEALS THAT MADE WAVES:
• 👉In-licensed blockbuster Nutra ingredients from US & EU manufacturers
• 👉Rocked international trade shows as Exhibitor: PLMA (Chicago), ExpoPharm (Germany), National Health Trade Summit (UK) to name a few
• GAME-CHANGING WINS:
• 👉Microbial Lysates of E-Coli: the ultimate in-licensing coup that became a blockbuster in India
• 👉Pioneered veg soft gel innovation & game-changing formulations
• 👉Skyrocketed Olive's global presence & industry dominance
• until I decided to jump into entrepreneurial waters.

Sep 2015 – Sep 2016 · 1 yr · India · Hybrid

• Visionary Global Healthcare Initiative which ventured out to provide Hospital Care outside the Hospitals.
• Overview
• Seamlessly integrated cloud-based patient engagement platform with comprehensive care management services for exceptional patient outcomes.
• My Role
• Core team member responsible for securing initial angel funding in India and collaboration
• with Lockheed & Martin of USA
• Designed and implemented successful pilot programs for truck drivers by introducing the concept of 'Dhaba Clinics'
• Assembled and deployed a team of specialists in alignment with the strategic vision
• Key Highlights
• Consolidated healthcare services with a distinctive approach to patient and provider stratification
• Was poised to revolutionize the healthcare landscape with transformative solutions
• Expanded operations in India with a consumer-centric health data aggregation platform
• Timeline
• Established in the US in 2014
• Expanded to India in September 2015
• Venture wound up due to unforeseen circumstances

Apr 2010 – Aug 2014 · 4 yrs 4 mos

• Exemplary Fulfillment in the Nutraceutical Domain. Transforming a Vision into Reality
• I successfully launched a direct-to-consumer (D2C) company, bringing my sister's visionary concept to life. Through dedication and expertise, we achieved remarkable success.
• Innovative Business Model:
• Our unique approach combined strategic channels to introduce the in-house brand NutriRange via :
• Mail order
• Telemarketing
• BTL activities in Churches, Corporate Parks, Select Housing Societies
• This enabled us to establish a robust corporate client base, including:
• Jet Airways
• Wipro
• Pritish Nandi Communications
• Global Reach and Impact
• We secured valuable private label export orders from:
• Ukraine
• United Kingdom
• Canada
• solidifying our global presence and reputation.
• Commitment to Excellence:
• By combining ingenuity, marketing strategies, and exceptional quality, we emerged as a prominent force in the Nutraceutical industry.
• Legacy and Closure
• Our operations closed due to my sister's passing, which left me with depression. Despite our achievements, it became impossible to continue without her integral presence.

Mar 2008 – Mar 2010 · 2 yrs

• Pioneering Nutraceutical NPD and Launches:
• With extensive hands-on experience in the nutraceutical realm, I have led numerous successful ventures encompassing international marketing, in-licensing, alliance partnerships, and business development.
• A Remarkable Triumph:
• One standout achievement was the launch of LIPOBIND, an innovative product that swiftly earned the title of "The best selling No1 product in the slimming sector by cash rate of sale in UK retail," as reported by AC Nielsen. Not only did it captivate the market, but it also secured the esteemed Fresh PR Award for its innovative use of celebrity in one of its campaigns. Within just a few years, the brand surpassed sales exceeding 7 million GBP, cementing its prominent position.
• Revolutionizing the Sexual Wellbeing Space:
• Additionally, I spearheaded the introduction of a groundbreaking product in the sexual wellbeing space, which quickly ascended to become one of the top three selling brands within the portfolio. Achieving combined sales exceeding 5 million GBP, proved to be a resounding success, captivating consumers and reshaping the market landscape.
• Expanding Consumer Health Horizons:
• By introducing over 60 new products across diverse consumer health categories, I take immense pride in the fact that these additions not only contributed to an expanded and satisfied customer base but also secured listings with prestigious retail giants such as Boots, Superdrug, and Holland & Barrett. This accomplishment signifies not only the popularity and demand for these products but also their recognition and endorsement by industry leaders.
• Through these ventures, I have harnessed my expertise to drive innovation, capture market share, and deliver exceptional results. The satisfaction derived from expanding the company's reach, acquiring new customers, and securing a prominent retail presence is immeasurable.

Jan 2007 – Jan 2008 · 1 yr

• 🔹 Strategic Product Rationalization:
• Streamlined the mail-order weight management, Male and Female Health product portfolio by aligning with market trends and consumer demand, enhancing focus, efficiency, and brand clarity.
• 🔹 Launch of 23 Premium Branded SKUs:
• Rolled out a curated range across key categories in the UK, France, and Germany, each product crafted to meet the refined preferences of high-end clientele. Portfolio Size: 2.5 Million GBP
• 🔹 Strengthened Market Presence:
• This strategic launch marked a key milestone in brand expansion—driving consumer resonance, loyalty, and elevated brand equity across Europe.

Mar 2004 – Mar 2007 · 3 yrs

• Exemplary Leadership in Wellness Portfolio
• Strategic Growth:
• Led the Weight Management and Male & Female Sexual Wellness portfolio to exceptional growth across the USA and key European markets, including the UK, Germany, and France. 12 SKU's launched worth 1.75 Million GBP
• Unleashing Potential:
• Leveraged deep market insights, forged strategic partnerships, and implemented innovative marketing strategies to drive unprecedented success and captivate discerning consumers.
• Market Leadership:
• Established our brand as a paragon of excellence in wellness, solidifying our position and building enduring customer relationships across critical markets.
• Visionary Impact:
• My leadership had elevated the portfolio, leaving a lasting mark on these influential sectors and positioning our brand for continued success.

Jan 2003 – Jan 2004 · 1 yr

• Services included market studies, appraisals and valuations, management contract negotiation, portfolio analysis and strategic planning and operational consulting for Indian and Los Angeles operations

Jan 1995 – Jan 1998 · 3 yrs

• Iconic Launch of Tiger Balm & Extensions
• Successful Brand Launches:
• 🥇Spearheaded the launch of Hawpar Tiger Balm and its premium extensions—Tiger Liniment, Tiger Muscle Rub, and Tiger Sport—in India, quickly capturing consumer attention and establishing dominance.
• 🥇Exemplary Sales Performance: Achieved INR 450 million in sales within just 2.5 years, making Tiger Balm the leading brand in the Rubs and Balms category in India, as confirmed by Business Today's Consumer Satisfaction Survey.
• Noteworthy Brand Extensions:
• 🥇Introduced innovative products under AM:PM Oral Care (mouthwash & toothbrush), and successfully launched Foltene (Italian Hair Rejuvenator), reshaping India's hair care market. Portfolio worth 18 Cr
• Legacy of Leadership:
• These milestones reflect my strategic vision and commitment to excellence, positioning these brands as market disruptors in India.

Jan 1993 – Jan 1995 · 2 yrs

• Unleashing Half Blade: A Revolution in Hygiene & Safety
• Groundbreaking Initiative:
• Launched Half Blade to address growing concerns over AIDS, promoting the use of fresh blades for every new customer. This bold message resonated deeply with target markets, creating a powerful shift in public awareness.
• Catalyst for Change:
• Led impactful campaigns that empowered barbers to prioritize hygiene, raising safety standards and sparking industry-wide transformation.
• Market Triumph:
• In just 8 months, boosted market share in South and West India from 8% to 23%, reflecting the effectiveness of our efforts and the trust earned from consumers.
• Legacy of Leadership:
• As the world’s largest manufacturer of shaving blades, this initiative not only elevated public safety but also solidified our position as an industry leader, fostering lasting loyalty and paving the way for future growth.