Jun 2022 – Present · 3 yrs 11 mos · Indore, Madhya Pradesh, India · Hybrid

Jun 2022 – Present · 3 yrs 11 mos · Chandigarh, India · Hybrid

Dec 2021 – Present · 4 yrs 5 mos · India

Sep 2020 – Present · 5 yrs 8 mos

• Our mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.

Nov 2017 – Present · 8 yrs 6 mos · India

• We are passionate about designing new products, delighting users and help companies improve their business.
• Here at LY Design, we expertise in product strategy, user experience design, user interface and creative thinking.

Sep 2016 – Nov 2017 · 1 yr 2 mos · Mumbai Area, India

• Leading design across mobile, tablet, Web, and desktop. Building and managing user experience design team, including conceptual design, visual design, interaction design, information architecture, user research, and prototyping.
• Responsible for delivering optimal customer experience to attract, acquire and retain users coming to Hotstar.
• Contribute in all forms of quantitative and qualitative studies e.g. surveys, usability studies, focus groups.

Sep 2015 – Sep 2016 · 1 yr · Mumbai Metropolitan Region

• Implement a persuasion design strategy & processes within AppsDaily.
• Motivate and influence creative team to constantly strive for excellence in performance; develop and design concepts and execute creative material as required.
• Convey and develop overall interactive team design vision by defining group direction and goals; assign creative leads and develop accounts and project team.
• Contribute strategically to AppsDaily Platform, company's core product and also provide influencing ideas to enhance department productivity.

Oct 2012 – Sep 2015 · 2 yrs 11 mos · Mumbai Metropolitan Region

• Responsible for beautiful, user-centric and impactful mobile application design solutions for leading financial & insurance companies
• Work with product managers and developers to evolve mobile applications into user friendly solutions; provide expert UX design guidance and direction throughout product life cycle.
• Understand a client's brief and converting it into appealing, highly usable Interface; present high fidelity designs/mock-ups to the client for approval/review/iteration.
• Prepare low fidelity prototypes ranging from paper-pencil sketches to wireframes or interactive prototypes for internal review & brain storming.
• Work closely with technical and product operations through new product development and implementation; understand and analyze User requirements, specifying and conducting customer research.
• Establish creative strategy, budgets & schedules for key design projects; mentor and supervise creative team while challenging and introducing new and innovative methods of creative execution.
• Motivate and influence creative team to constantly strive for excellence in performance; develop and design concepts and execute creative material as required.
• Convey and develop overall interactive team design vision by defining group direction and goals; assign creative leads and develop accounts and project team.
• Projects:
• HDFC Bank
• WatchBanking - App for Apple Watch - Live
• Mobile Banking App ( iOS, Android, Windows, Blackberry ) - Live
• Tablet Banking App ( iOS & Windows ) - Live
• HDFC Securities Mobile & Tablet App ( iOS & Android ) - Live
• HDFC Mutual Funds (iOS & Android ) - Live
• ICICI Bank
• ICICI iMobile - Android and iPhone App - Live
• ICICI iMobile - Windows App & iPad App - Live
• Others
• RAKBANK Dubai - Account Opening Application on Tablets
• Ratnakar Bank Mobile Banking ( iOS & Android )
• HDFC Net Banking
• Ahli United Net Banking
• Saudi Fransi Net Banking
• ICICI Bank Careers
• HDFC ATM touch screen Kiosk Designs in 14 languages

Jun 2003 – Oct 2012 · 9 yrs 4 mos · Mumbai

• Responsible for the visual and interaction design of rediff's pillar consumer product including Rediff.com website, Rediff MoneyWiz, rediff Search & more.
• Accountable for tight collaboration with senior leadership on product strategy for rediff's complete suite of consumer products.
• Provide insight into product design while focusing on the interaction flow and researching potential performance improvements for products as well as develop those opportunities through customer usability and interaction design.
• Projects
• Rediff MyPage (Social Networking)
• Rediff Shopping (Marketplace)
• Rediff Search
• Rediff MoneyWiz
• Rediff MessageBoard ( Discussion Forum)
• Rediff ZaraBol ( Microblogging

May 2001 – Jan 2003 · 1 yr 8 mos · Mumbai Metropolitan Region

• Information Architecture, interaction design, User experience

May 1999 – Jan 2001 · 1 yr 8 mos · Mumbai Metropolitan Region

• Visual Design, Graphic Design for their online web site - vindia.com