Amit Haralalka โ Head of Growth
As Growth Marketing Head for Tata Neuโs fintech businesses, I'm driving growth (acquisition and retention) across our credit cards, personal loans, insurance, investments and payments offerings that serve millions of consumers. What I Do: - Lead marketing strategy and execution for one of India's fastest-growing fintech ecosystems - Manage a cross-functional team comprising of growth, brand, creative and content marketers. - Leverage #AI-in-Marketing to drive outcomes and efficiency across the full funnel My Journey: - Spent 18+ years navigating the consumer internet landscape, from customer loyalty to eCommerce and fintech. - I've had the privilege of working across cultures - USA, Europe, China and India - gaining diverse and global insights in consumer behaviour. Beyond Work: ๐ Published author of "The Fresh Brew" - 25 entrepreneurial stories, Foreword by Dr. APJ Abdul Kalam โ๏ธ Written for publications like The Economic Times, Indian Express, Financial Express, Retail in Asia, etc. ๐ Fluent (and certified) Mandarin Chinese speaker Education: - MBA, IIM Lucknow - B.E. (Computer Engineering), BIT Mesra Read my blog: FunnelShift: https://funnelshift.medium.com - where I write about the evolution of marketing.
Stackforce AI infers this person is a Fintech Growth Marketing Expert with extensive experience in consumer engagement and strategic marketing.
Location: Mumbai, Maharashtra, India
Experience: 18 yrs 1 mo
Skills
- Growth Marketing
- Fintech Strategy
- Strategic Planning
- Operations Management
- Product Launch
- Product Management
- Customer Experience
- Loyalty Program Management
- Business Development
- Market Expansion
- Marketing Management
- Campaign Strategy
Career Highlights
- Expert in driving growth in fintech marketing.
- Published author with diverse insights in consumer behavior.
- Fluent in Mandarin, enhancing global market reach.
Work Experience
Tata Digital
Head of Growth Marketing (Financial Services) (2 yrs 1 mo)
Strategy - CEO Office / Chief of Staff (2 yrs 11 mos)
Product Head - Loyalty @ Tata Neu (1 yr 11 mos)
Capillary Technologies
Vice President & GM - China (3 yrs 9 mos)
Director - Customer Success (US & Europe) (2 yrs)
Associate Director - Marketing (11 mos)
Lodha Group
Associate General Manager - Marketing (1 yr 4 mos)
Quetzal Verify Private Limited
Business Development Manager (11 mos)
Cognizant
Analyst (CRM) (2 yrs 3 mos)
Education
MBA at Indian Institute of Management, Lucknow
Tata Group Executive Leadership Program (TGELS) at University of Michigan - Stephen M. Ross School of Business
B. E. at Birla Institute of Technology, Mesra
at Don Bosco School, Park Circus, Kolkata
