Amr El-Refaey CMI Level 7 Strategic Management Certificate

CEO

Dubai, United Arab Emirates19 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 20 years of experience in the pharmaceutical industry.
  • Led medical strategy across emerging therapy areas.
  • Recognized for multiple awards and impactful projects.
Stackforce AI infers this person is a Pharmaceutical Industry Expert with extensive experience in Medical Affairs and Product Management.

Contact

Skills

Core Skills

Medical AffairsLeadershipMarketing StrategyProduct ManagementStrategic PlanningPharmacovigilanceRegulatory AffairsSales

Other Skills

Microsoft PowerPointMarket AnalysisSales EffectivenessLong-term VisionAnalytical SkillsDiversified SalesRegulatoryMedical and Marketing experiencesPharmaceutical IndustryPharmaceutical SalesHospital SalesPharmaceuticsProduct LaunchCardiologyMarket Access

About

Driving value through the integration of scientific insight and business strategy. Empowering innovation by connecting science with business impact. With over 20 years of experience in the pharmaceutical industry, I currently serve as Medical Affairs and New Therapy Areas Lead at Globalpharma LLC. I hold a Board Certification in Biologics and Biosimilars (BCBBS) and an MBA from the University of Leicester, UK. I am driven by a passion for transformational leadership and committed to making a meaningful difference in people’s lives. In my current role, I lead the medical strategy and execution across emerging therapy areas, including oncology, immunology, and rare diseases. I work closely with cross-functional teams, external experts, and regional stakeholders to ensure scientific excellence, successful product launches, and patient-centric solutions. By leveraging my learning agility, business acumen, and analytical thinking, I proactively identify and act on emerging opportunities and market challenges in a rapidly evolving landscape. My contributions have been recognized through multiple awards, publications, and impactful projects that reflect my dedication, leadership, and performance.

Experience

19 yrs 8 mos
Total Experience
2 yrs 9 mos
Average Tenure
3 yrs 7 mos
Current Experience

Globalpharma llc

Medical Affairs and New Therapy Areas Lead

Oct 2022Present · 3 yrs 7 mos · Dubai, United Arab Emirates · On-site

Microsoft PowerPointMedical AffairsLeadership

Fidia farmaceutici spa

Regional Joint Care Franchise Manager META (Middle East, Turkey & Africa)- Marketing Dept.

Jul 2021Sep 2022 · 1 yr 2 mos · United Arab Emirates

Microsoft PowerPointMarketing StrategyProduct Management

Dar al dawa development & investment co

GCC Marketing Category Manager

Feb 2020Jun 2021 · 1 yr 4 mos · Saudi Arabia

Microsoft PowerPointMarketing StrategyProduct Management

Sandoz

2 roles

Medical Manager

Jan 2019Jan 2020 · 1 yr

  • Medical Manager Immunology, Oncology, Immuno-Oncology (IO) & Hematology.
  • Biosimilar Concept awareness.
  • Strategic planning of country medical plan and manage KOLs engagement plans.
Medical AffairsStrategic Planning

Product Manager

Jan 2017Dec 2018 · 1 yr 11 mos

  • Responsible for Pain and Anti-Infective franchises in Saudi Arabia.
  • Responsible for GIT Franchise.
  • Responsible for OTC portofolio.
  • Achivement:
  • Award for contribution in SANDOZ achievement 2017, as a member of marketing department,
  • January 2018.
  • Diclac (Diclofenac sodium) achieved 32.7% Gr. in term of value & units while its defined marked
  • declined by -12.8% and -14.6% in term of units and value respectively.
  • Diclac achieved +4.4% ppt MS gain in term of units & +4.1% ppt MS gain in term of value in year
  • 2017.
  • Diclac jumped from rank No. 5 to rank No. 2 in its defined market in term of units and value in
  • year 2017.
Product ManagementMarketing Strategy

Acino pharma ag

Product Manager

Jun 2015Dec 2016 · 1 yr 6 mos · Saudi Arabia

  • Responsible for CVS, Diabetes, Gastroenterology and CNS products.
  • Developing Marketing Plans for new & existing products in KSA.
  • Training for field force & field visits to evaluate implementation of Marketing Plan, create direct
  • link with KOLs & handle objections on medical and promotional part.
  • Prepare and make presentations for events like cycle Meetings, annual conference, new
  • Product Launches and departmental meetings.
  • Achievement
  • Year 2016, Gasec achieved 12.5% Gr. in term of units, while the defined MKT Gr. is 2.5%, with
  • MS% gain 1.3% ppt Vs. year 2015.
  • Year 2016, Gasec achieved 15.7% Gr. in term of value, while the defined MKT Gr. is 2.1%, with
  • MS% gain 1.2% ppt Vs. year 2015.
  • Year 2016, Gasec 40mg achieved 19.3% & 23.3% Gr. in term of units & value respectively while
  • the defined MKT showed almost flat growth, -0.1% & 1.1% in term of units & value respectively.
  • Year 2016, Gasec 40mg achieved +1.5% ppt MS% gain in term of units & +1.6% ppt MS% gain in
  • term of value.
  • Year 2016, Gasec achieved 13.4% Gr. (its defined MKT Gr. was 0.9%) and gain 1.4% ppt MS%.
Product ManagementMarketing Strategy

Spimaco

5 roles

CVS Global Product Manager

Jan 2014Mar 2015 · 1 yr 2 mos

  • Achievement:
  • Q1 2015 KSA MKT:
  • Sortiva came in 3rd Rank with RX-MS 13.4 % , PPG : 119 % and total generated 21,949
  • Rxs(+11,930 Rxs).
  • Cardiology segment shows a dramatic growth for generated Sortiva RX by 1014 % with generated
  • 6601 Rxs (+ 6000 Rxs).
  • General practitioner segment shows a high growth for generated Sortiva RX by 89.8 % with
  • generated 10,111 Rxs (+ 4785 Rxs).
  • Sortiva-H came in 4th Rank with RX-MS 8.5 % ,PPG : 76.5 % and total generated 11,022 Rxs
  • (+4777 Rxs).
  • Cardiology segment shows a dramatic growth for generated Sortiva Rxs by 313.7 % with
  • generated Rxs 5530 Rxs (+ 4193 Rxs).
  • Tovast came in 3rd Rank after Lipitor & Crestor with RX-MS 7.5 % (MAT 3/2015).
Product ManagementMarketing Strategy

Assi. Product Manager of CV products (Sortiva - Losartan & Tovast - Atorvastatin)

Promoted

Jan 2012Dec 2013 · 1 yr 11 mos

  • Key Responsibilities:
  • Developing Marketing Plans for new & existing products in KSA, Lebanon & rest of GCC countries.
  • Training of Field force.
  • Field visits to evaluate implementation of Marketing Plan, create direct link with KOLs & handle objection on medical and promotional part.
  • Search & Retrieval of scientific data for Internet, Books , Magazine etc.
  • Prepare and make presentations for events like cycle Meetings, annual Conference, new Product Launches, intra- and Inter departmental meetings.
  • Learn retrieval of Data from ims, SAP and other electronic resources and make reports.
  • Key Achievements:
  • Close 2013 with 4% added MOS (from 4.7% to 8.7%) in Tovast Rx in KSA MKT within 2 years.
  • Tovast added 81,000 Rxs to SPIMACO company total Rxs within 2 years.
  • Conduct Tovast (Atorvastatin) launch in Lebanon, March 2012.
  • Conduct Tovast (Atorvastatin) relaunch in Kuwait, April 2012.
  • Conduct Sortiva (Losartan) launch in UAE, September 2012.
Product ManagementMarketing Strategy

Medical and Pharmacovigilance Affairs Associate

Jan 2010Dec 2011 · 1 yr 11 mos

  • Conduct medical training for the company products as per assignment in the following theraputic areas: Cardovascular area, DM, Gastroentrology, Allergology & NSAIDs.
  • Review promotional materials.
  • Share in Medico-Marketing communications, supporting the marketing and promotion & sales teams, ensure compliance with medical ethics and meet the requirements of the healthcare authorities.
  • Review regulatory guidelines regarding PSUR and Pharmacovigilance system and respond to regulatory authority comments.
  • Create assigned parts of CTD, stay current regarding CTD regulatory guidelines and respond to regulatory authority comments.
Marketing StrategyProduct Management

Medical Coordinator

Jul 2008Dec 2009 · 1 yr 5 mos

  • Conduct medical information search as requested from sales and marketing team.
  • Create Regulatory materials “Package inserts, outer packs, registration files” (English and Arabic) for new products.
  • Reviews and updates existing regulatory materials.
  • Help in preparing training manuals.
  • Conduct medical training of products.
  • Contact the drug regulator y authorities in a lot of countries where SPIMACO seeking to register new pharmaceutical products or follow up already registered products (e.g. Jordan, Kuwait, UAE, Oman & Sudan).
  • Attend scientific symposia as well as administrative workshops in order to keep and develop an appropriate educational level for professional services
  • Establish excellent relations with other functions in the organization.
Medical AffairsPharmacovigilance

Medical representitive, CV Institution team

Jul 2006Jun 2008 · 1 yr 11 mos

  • Cover & manage a large area including Jeddah, Makkah, Madina, Hada, Taef, Khamees Masheet & Tabouk.
  • Introduce new CV products in Key Accounts.
  • Establish a relationship with new customers (Cardiologists).
  • Work strategically to increase the awareness and use of a SPIMACO ADDWAEIH’s pharmaceutical and medical products in settings such as general practices, primary care centers and hospitals.
  • Make presentations and organize group events for healthcare professionals, as well as working with contacts on a one-to-one basis to ensure clients are aware of, buy and subsequently use my company's products.
Medical AffairsRegulatory Affairs

Sanofi-aventis

Medical Rep. CVS line

Aug 2005Jun 2006 · 10 mos · Egypt

  • • I participated in launch of Aprovel® (Irbesartan) which is a worldwide antihypertensive brand – My job is promoting my product to the specialized doctors to prescribe it to their patients in the compiling indications based on the up to date medical guidelines and highlighting my product competitive advantages to achieve my money wise target.
SalesMedical Affairs

Education

University of Leicester

MBA — Business Administration

Jan 2010Jan 2016

Tanta University

Bachelor — Pharmaceutical Science

Jan 1999Jan 2004

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