Apr 2021 – Jan 2023 · 1 yr 9 mos

• Expertly managed and directed a team of 5-6 analysts and played a key role in building and shaping the analytics team. As the lead interviewer, I conducted over 50 interviews to identify and hire top talent in the field.
• Defined and optimized the conversion funnel for EV scooter sales, collaborating with the CRM team to target the right audience at the right time and successfully increase conversion rates through data- driven tactics.
• Leveraging data from the ride sharing business and geographic information, played a key role in the development and implementation of a battery-as-a-service product and network of swap stations.
• Successfully implemented and managed the integration of scooter sales on Flipkart, streamlining the booking process and ensuring seamless communication between e-commerce partners and our own delivery teams.

Apr 2019 – Mar 2021 · 1 yr 11 mos

• As a member of the growth team, I contributed to the design and execution of pricing experiments to optimise revenue and customer acquisition. Utilising data analysis and A/B testing methodologies, I helped drive significant growth. For ex: Dynamic pricing, Lucky bike, Cancellation fee, User cohort pricing, Reserve time experiments etc.
• I developed predictive models in Python to optimise bike placements based on demand, supply, and geographic data, resulting in increased revenue & ARPV.
• I collaborated with product and business managers to enhance the performance of key products such as Bounce Club, STR, LTR, and Bounce wallet. This involved analysing data on product usage and customer behaviour, identifying opportunities for improvement, and working with cross-functional teams to implement solutions.
• Implemented an automated dashboard and email report system for effective communication of data insights to stakeholders, and a notification system using Witbier, Bitbucket, Jupyter, and Airflow to alert relevant parties of operational, product, or user metric issues.
• Implemented data-driven strategies to define session metrics for ride sharing business, leading to an improved booking funnel and increased conversion rate through analysis of user behaviour at each step in the booking.

Jun 2018 – Mar 2019 · 9 mos

• As the first analyst of Bounce, I defined and implemented key metrics to track the performance and success of the product/business, including (short trips, active bike, user cohorts, ARPV etc).
• Worked with founders and kept them updated with all product/business performance

Jul 2016 – May 2018 · 1 yr 10 mos · Bengaluru, India

• Website performance analysis, recommendation, conversion funnel analysis, path and AdHocs analysis.
• Produced daily, weekly and monthly site performance reports and KPI dashboards with analytic review and solutions.

Sep 2014 – Mar 2015 · 6 mos · Greater Lucknow Area

•  Prepared exhaustive database of companies for placements & internships for core job profile openings
•  Contacted the companies and negotiated terms regarding the CTC, number of recruits, eligibility criteria
•  Conducted Departmental Open house sessions for more than 200 students (for internship & placements)
•  Convinced Alumni to conduct mock GD/PI and interview sessions for improving skills of students

Dec 2013 – Mar 2014 · 3 mos · Greater Lucknow Area

•  Managed accommodation & hospitality for 16 sponsors and ensured proper branding during festival
•  Worked in a team of 30 members to pool more than INR 1 crore through sponsorship for the festival
•  Successfully organized ‘Industrial Talks’ for company promotion for 6 sponsors with 600+ audience