Jun 2025 – Oct 2025 · 4 mos · Remote

• Leading product narrative, behavioural design systems, and brand coherence across Scope Sunrise, while mentoring the internal team and guiding strategic product decisions.

Oct 2024 – Present · 1 yr 8 mos

• I lead design for Instamart supply chain & B2B ecosystems.

May 2022 – Nov 2024 · 2 yrs 6 mos

• Leading design and vision for Instamart:
• I have been at the forefront in enhancing the consumer experience from pre-order to post-order until March 2023.
• Since April 2023, I have been driving design for B2B platforms, including Pod Operations [Supply Chain Management] partners portals & internal platforms. Additionally, I oversee B2C design for the post-order experience.
• I manage a small and high-functioning team aside from being an individual contributor.

Mar 2019 – May 2022 · 3 yrs 2 mos

• Designing for storefront.
• Leading design for Instamart since 2020
• Food Ecosystem: Global Search Framework, Pricing & Promotion

Dec 2018 – Mar 2019 · 3 mos

Aug 2018 – Dec 2018 · 4 mos · Bengaluru, Karnataka, India

• In this brief stint, I got to work on the newly launched loyalty programme, Flipkart Plus, to make it scalable and easy to understand construct by the masses through evaluation.

Oct 2016 – Aug 2018 · 1 yr 10 mos · Bengaluru Area, India

• Lead design for Cleartrip Local, where I worked across all platforms to make it more relevant, built new features, conceptualised communication materials. Enhanced the experience of Local with the goal of increasing discoverability, adding a touch of personalisation and absorbing machine learned data to reach out to users through various channels for better engagement.
• Collaborated with peers for accommodations, to cater to better usability, feature & data representation upliftments and create engaging experience to overhaul the transactional approach.
• Auxiliary to the Alexa skill project.

Dec 2015 – Oct 2016 · 10 mos · Pune Area, India

• Part of the new 2.0 team for Fab! Working towards the goal to improve the current experience across web and native application. Also thoroughly involved in the end-to-end process of conceptualising to pushing to production to implementation reviews for the upcoming new projects. Spending more time in finding scope for improvements, making the web and app experience in-line and running several in-house testing & user testing sessions to pick the better experience.
• As we are subscribed to the ever changing era of technology and design trends, grew to be a part of the projects to future-proof eCom experience for our users. Closely working with peers, helping in conceptualising and design.

Jan 2015 – Jan 2016 · 1 yr · Pune Area, India

Jul 2014 – Dec 2015 · 1 yr 5 mos · Pune Area, India

• Hem, EU based niche furniture and accessory company
• Responsible for ideation and designing interfaces of configurator, for complex customisable products such as Alphabeta lamps, Nendo shelves.
• Implementing design system across website, designing for responsiveness and review implementations.
• Hem website was featured in the March 2016 Apple event where 9.7-inch iPad Pro was launched.

Jun 2013 – Jun 2014 · 1 yr · Pune Area, India

• Spearheading the visual design team for all internal as well as client facing collaterals. Playing a vital role for the interaction and visual design for a newly built HRMS product, as well as for conceptualizing and creating marketing collaterals for the product pre-launch. Steering a close-knit team for creating various company collaterals on both digital and print medium. Conducted training session for design softwares-basics.

Sep 2012 – May 2013 · 8 mos · Pune Area, India

• Single handedly conceptualizing and designing, all internal as well as client’s design assignments. Instrumental at starting the print based projects in the company and gaining client’s recognition for the same. Responsible for leading all design related client deliveries, including client interactions and iteration handling. Supporting the sales team in creating prospect pitches.

Apr 2011 – Aug 2012 · 1 yr 4 mos

• Working closely with the design team to develop new interfaces and designs, with the end goal of learning to lead projects. This gave me the opportunity to adapt various skills necessary to become a valuable part of a small and efficient team.

Dec 2010 – Mar 2011 · 3 mos

• Internship gave me an understanding of what it is like to work in all facets of a design agency and an opportunity to learn about all phases of a commercial design assignment, from research to analysis, brain-storming to concept development, wire-framing to design to production and launch.