May 2022 – Dec 2022 · 7 mos · Gurugram, Haryana, India

• I led product strategy and execution, working cross-functionally to bring key products to market.
• I identified new opportunities through market research and ensured alignment with the roadmap and go-to-market plans.
• I managed the full product lifecycle, aligned vision with business goals, led launches, and fostered strong stakeholder relationships.
• This drove successful launches and user-centered solutions, reinforcing my expertise in product lifecycle management and market-driven innovation.

Nov 2020 – May 2022 · 1 yr 6 mos · Gurugram, Haryana, India

• As Art Director, I led creative strategy for brands like JK Tyres, ITC, and MG Motors—designing campaigns and a dedicated microsite for JK Tyres.
• I ensured all visuals aligned with brand identity and user needs.
• I directed cross-platform design, built style guides, and used Adobe Creative Suite to deliver high-impact visuals.
• This role strengthened my expertise in campaign design, microsite development, and user-centered visual strategy.
• Key Skills:
• Campaigns • Microsites • Brand Identity • Adobe Creative Suite • Project Management • Agile & Scrum

Mar 2020 – Oct 2020 · 7 mos · Cape Town, Western Cape, South Africa

• As a part-time Product Designer at Peprosys Pvt Ltd, I designed the MVP and developed brand and communication guidelines to ensure consistent customer engagement.
• I conducted user research, supported product pitches, and created visual and verbal identity standards across platforms.
• 🔧 Key contributions:
• Designed a user-informed MVP
• Developed brand and messaging guidelines
• Collaborated cross-functionally on design and strategy
• Resulted in a market-aligned MVP, stronger brand consistency, and improved customer communication.

May 2019 – Jul 2020 · 1 yr 2 mos · Gurugram, Haryana, India

• I collaborated with stakeholders and the head designer to deliver high-quality visuals for clients like DishTV, Bata, HDFC, Dabur, and GMR.
• I ensured design consistency by following brand guidelines, producing marketing materials, and creating on-brand elements for digital and promotional platforms.
• 🔧 Key actions:
• Held regular stakeholder reviews
• Delivered UX/UI for major websites
• Created consistent, brand-aligned visuals
• Assisted in marketing material production
• Resulted in timely, impactful design deliveries and enhanced brand consistency across projects.

Dec 2018 – May 2019 · 5 mos · Greater Jaipur Area

• As part of the Rajasthan Tourism team, I collaborated with the marketing and graphic design teams to deliver engaging weekly campaigns aimed at boosting tourism awareness. Our efforts were recognized nationally, and we won the National Tourism Campaign Award while receiving tremendous engagement on social media.
• My responsibilities included updating the website’s technology to enhance performance, incorporating new features, collaborating with developers, and creating design assets to ensure an optimal user experience.
• These efforts contributed to the success of our national tourism campaign, which was awarded the National Tourism Campaign Award. The campaign also received substantial love on social media, strengthening Rajasthan Tourism’s brand presence.
• This experience reinforced my ability to collaborate cross-functionally, leverage design to enhance user engagement, and deliver impactful campaigns that resonate with audiences.
• Key Skills:
• Campaign Development & Collaboration
• Website Technology & Performance Optimization
• Wireframing & Prototyping
• Cross-functional Teamwork
• User Documentation & Training Materials
• Social Media Engagement

Oct 2017 – Apr 2019 · 1 yr 6 mos · New Delhi, India

• Designed websites and digital banners while collaborating with developers and business analysts to deliver client projects that met both technical requirements and creative objectives.
• Managed end-to-end creative execution for a skincare product line, including product photography shoots, content strategy development, and visual design across all touchpoints.
• Created and optimized Meta ad campaigns, coordinating with the design team to produce engaging creatives that aligned with marketing goals.
• Served as the creative liaison between clients and technical teams, ensuring clear communication and effective project delivery.

May 2015 – Apr 2017 · 1 yr 11 mos · Gurugram, Haryana, India

• I worked as a designer, collaborating with teams, clients, and stakeholders to understand design requirements and create impactful visual content. My work involved developing designs for various projects, including graphics, logos, illustrations, and presentations.
• My main responsibilities included understanding project goals, developing design concepts, creating high-quality visuals, and presenting design ideas to clients and stakeholders to ensure alignment.