Anamika Verma

Business Development Executive

Gurugram, Haryana, India15 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

14+ years in category management and business development.
Proven track record of double-digit revenue growth.
Expertise in global partnerships and digital initiatives.

Stackforce AI infers this person is a B2C e-commerce and hospitality professional with strong business development expertise.

Contact

Skills

Core Skills

Category ManagementVendor ManagementMarketing StrategyBusiness DevelopmentProduct Development

Other Skills

3rd Party IntegrationsAccount ManagementAccount Portfolio ManagementArtBrand ManagementBrand StrategyBusiness StrategyCRMCareer StrategistChannel Manager ConnectivityCompetition & Market Share AnalysisConfidence BuildingCoordinatedCoordinationCorporate Hospitality

About

Strategic and results-oriented professional with 14+ years of experience driving growth in category management, business development, and supply services across e-commerce and hospitality sectors. Skilled at managing large portfolios, building strategic partnerships, integrating tech-driven solutions, and leading high-performing teams. Proven track record of driving double-digit revenue growth, pioneering digital initiatives, and managing large impactful portfolios. I thrive on creating innovative go-to-market strategies, bridging demand-supply gaps, and delivering customer-first solutions. Having worked with top players like MakeMyTrip, Flipkart, and Phoenixmarketcity, I bring expertise in global partnerships, hotel contracting, exclusive product launches, and omnichannel integrations. Passionate about travel, innovation, and building impactful partnerships, I continue to explore opportunities that challenge the status quo and deliver sustainable growth.

Experience

15 yrs 2 mos

Total Experience

3 yrs 9 mos

Average Tenure

9 yrs 10 mos

Current Experience

Makemytrip.com

Senior Manager

Aug 2016 – Present · 9 yrs 10 mos · Gurugram, Haryana, India · On-site

Zonal Manager (Hotels):
Domestic Geographies - Bangalore > Karnataka >Goa
International Geographies - Singapore > Maldives > Hongkong > Japan > Srilanka > Mauritius > Nepal > Bhutan
1. Team management
2. Competition & Market Share Analysis.
3. Revenue, Supply GPM, Unit Economics, Rate Competitiveness, ensuring Inventory Levels & Seller Adoption.
4. Customer & Hotel NPS.
5. Liaising with the category managers to ensure the Zonal level P&L is met with respect to GMV, Room Nights & Net Margins.
6. Market mapping to identify new potential clusters.
7. Training & team development.
8. Relationship Management-Maintain supplier relationships, train partner hotels on our extranet and the wholesale business, review monthly production reports and provide feedback to top producing hotels, plan and execute market site visit.
9. Channel Manager Connectivity
10. Hotel Chain onboarding & connectivity
12. 3rd party agent connectivity

Team managementCompetition & Market Share AnalysisRevenueSupply GPMUnit EconomicsRate Competitiveness+8

Phoenix marketcity kurla

Category Manager - E commerce

Aug 2015 – May 2016 · 9 mos · BANGALORE · On-site

1. Category Management :- Developing and executing plans to showcase the right products with right marketing campaign mix, Identify cross-selling and up selling opportunities, own the customer experience in the category - make navigation, discovery easier, Save the customer time. Identify the parameters customers use to make decisions and ensure catalog richness.
2. Category:- Handling Clothing, jewelry, Electronics, Health & beauty, Accessories, Home decor, Footwear.
3. Merchandising:- merchandising of the products to engage customer on online mall and also at the same time increasing footfalls at offline mall.
4. Sales :- Chasing top line by acquiring key accounts and strategies planning by understanding customer behavior.
5. Marketing:- Understand SEM/SEO and understand the requirements to build the awareness and acquisition of new customers.
6. Promotions: Creation & execution of promotions to drive top line and margins.
7. Vendor Management : Adding brands national/international/local available in mall managing them directly and working on revenue maximization model to increase the current revenue generated by offline to online.
8. Process :- Setting integration process for Omni-channel model at store and warehouse level which included click & collect model, shop & deliver model, brand website integration model and click & deliver model.
9. Strategy: Looking into Verticals, inventory, Sales Forecast, to get better deals on pricing, evaluating pricing in comparison to other competitive websites, Planning in mall services collaboration to get more engagement of the customers, integration of mall with online platform etc.

Category ManagementMerchandisingSalesMarketingPromotionsVendor Management+3

Flipkart.com

Assistant Manager - business developement

Aug 2011 – Aug 2015 · 4 yrs · bangalore

Key Responsibilities:
Drove exclusive product launches, filling supply gaps and capturing first-mover advantage.
Set up and scaled new product categories, including vendor onboarding, forecasting, and process design.
Led vendor acquisition & negotiations, pricing strategy, and merchandising across multiple categories.
Built and optimized product catalogues to enhance discovery, navigation, and UX.
Developed and implemented monthly/quarterly sales plans aligned with category growth targets.
Partnered with vendors to improve operational efficiency (Dropship model) and align with market trends.
Coordinated with marketing, logistics, tech, and finance teams to ensure seamless operations.
Trained internal teams on accurate cataloging and portal processes.
Key Achievements:
Managed a ₹6 Cr/month GMV portfolio with consistent category-level profitability.
Reduced vendor onboarding time by 40% through streamlined processes.
Secured better pricing via direct brand tie-ups & vendor alignment.
Increased conversion rates through A/B-tested merchandising and targeted campaigns.