Anand Kumar

Co-Founder

Gurgaon, Haryana, India17 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of email marketing consultancy.
Expert in campaign management and email deliverability.
Proven track record in optimizing email marketing strategies.

Stackforce AI infers this person is a MarTech expert with extensive experience in email marketing and campaign management.

Contact

Skills

Core Skills

Email MarketingCampaign ManagementTechnical Support

Other Skills

AnalyticsBehavioral SegmentationCRMCampaign PlanningCheetahMailCompetitive AnalysisCustomer Relationship Management (CRM)Database HygieneDeliverabilityDigital MarketingDynamic contentEmail AnalyticsEmail List BuildingEmail List ManagementEmail Marketing Software

Experience

17 yrs 4 mos

Total Experience

3 yrs 9 mos

Average Tenure

9 yrs 5 mos

Current Experience

Okemails, pmtaexperts

Founder

Aug 2017 – Present · 8 yrs 10 mos · India

Izon web pvt ltd

Director

Jan 2017 – Present · 9 yrs 5 mos · Gurgaon, India

Adobe

Email Delivery Consultant

Feb 2016 – Aug 2017 · 1 yr 6 mos · Noida Area, India

Souq.com

2 roles

Email Marketing Manager

Promoted

Oct 2014 – Feb 2016 · 1 yr 4 mos

Email Marketing Specialist

Feb 2014 – Oct 2014 · 8 mos

Jabong

Email Marketing Manager

May 2012 – Jan 2014 · 1 yr 8 mos

Overall email marketing execution and planning Activity, Email List Management, Recommendation Engine, Unica Campaigns, Execution of Live campaigns like Abandoned cart, Surf history etc., automated campaign execution like Reactivation, Birthday, Anniversary etc. Email inbox Deliverability. Dynamic content for different segments. Tools used for all these exceution are Experian Mailsolution (Cheetahmail/UMS), Unica.

Email MarketingEmail List ManagementUnica CampaignsEmail inbox DeliverabilityDynamic contentCampaign Management

Fareportal

Email Marketing lead

Jan 2011 – May 2012 · 1 yr 4 mos · Gurgaon, India

Planning a Campaign – Analyze Past Performance, Campaign Execution, Reporting, Landing Page Performance Report, Booking Trend Report, Daily NL Sales Report, Monthly NL Sales Report, Monthly NL Performance Report, Competitor NL Report.
Database Hygiene – Bounce Management, Unsubscribe Management.

Campaign PlanningDatabase HygieneReportingCampaign ManagementEmail Marketing

Benchmark email

Technical Support Analyst

Jan 2009 – Jan 2011 · 2 yrs

Email Marketing –Managing Email marketing of Clients and making Strategies to Improve open rate, click rate etc.
Technical support services - Providing high level support to International clients via chat, phone calls and emails. (both inbound and outbound)
Newsletter design – Includes designing/editing HTML templates, conversion of templates
from one format to another and so on.

Email MarketingTechnical SupportNewsletter Design