Anand Kumar

Co-Founder

Gurgaon, Haryana, India17 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of email marketing consultancy.
  • Expert in campaign management and email deliverability.
  • Proven track record in optimizing email marketing strategies.
Stackforce AI infers this person is a MarTech expert with extensive experience in email marketing and campaign management.

Contact

Skills

Core Skills

Email MarketingCampaign ManagementTechnical Support

Other Skills

AnalyticsBehavioral SegmentationCRMCampaign PlanningCheetahMailCompetitive AnalysisCustomer Relationship Management (CRM)Database HygieneDeliverabilityDigital MarketingDynamic contentEmail AnalyticsEmail List BuildingEmail List ManagementEmail Marketing Software

Experience

17 yrs 4 mos
Total Experience
3 yrs 9 mos
Average Tenure
9 yrs 5 mos
Current Experience

Okemails, pmtaexperts

Founder

Aug 2017Present · 8 yrs 10 mos · India

Izon web pvt ltd

Director

Jan 2017Present · 9 yrs 5 mos · Gurgaon, India

Adobe

Email Delivery Consultant

Feb 2016Aug 2017 · 1 yr 6 mos · Noida Area, India

Souq.com

2 roles

Email Marketing Manager

Promoted

Oct 2014Feb 2016 · 1 yr 4 mos

Email Marketing Specialist

Feb 2014Oct 2014 · 8 mos

Jabong

Email Marketing Manager

May 2012Jan 2014 · 1 yr 8 mos

  • Overall email marketing execution and planning Activity, Email List Management, Recommendation Engine, Unica Campaigns, Execution of Live campaigns like Abandoned cart, Surf history etc., automated campaign execution like Reactivation, Birthday, Anniversary etc. Email inbox Deliverability. Dynamic content for different segments. Tools used for all these exceution are Experian Mailsolution (Cheetahmail/UMS), Unica.
Email MarketingEmail List ManagementUnica CampaignsEmail inbox DeliverabilityDynamic contentCampaign Management

Fareportal

Email Marketing lead

Jan 2011May 2012 · 1 yr 4 mos · Gurgaon, India

  • Planning a Campaign – Analyze Past Performance, Campaign Execution, Reporting, Landing Page Performance Report, Booking Trend Report, Daily NL Sales Report, Monthly NL Sales Report, Monthly NL Performance Report, Competitor NL Report.
  • Database Hygiene – Bounce Management, Unsubscribe Management.
Campaign PlanningDatabase HygieneReportingCampaign ManagementEmail Marketing

Benchmark email

Technical Support Analyst

Jan 2009Jan 2011 · 2 yrs

  • Email Marketing –Managing Email marketing of Clients and making Strategies to Improve open rate, click rate etc.
  • Technical support services - Providing high level support to International clients via chat, phone calls and emails. (both inbound and outbound)
  • Newsletter design – Includes designing/editing HTML templates, conversion of templates
  • from one format to another and so on.
Email MarketingTechnical SupportNewsletter Design

Education

Institute of Management Technology, Ghaziabad

Master of Business Administration (MBA) — Marketing

Jan 2012Jan 2014

Dav college of engineering and Technology

Bachelor of Engineering (B.E.) — Information Technology

Jan 2005Jan 2009

Meenakshi Public School

12th — Non Medical

Jan 2004Jan 2005

Lions public school

10th

Jan 1993Jan 2003

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