Anastassia Koidis

Associate Partner

United Kingdom15 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved £1.2M annual savings through optimized workflows.
Drove 201% YoY increase in CRM revenue.
Led global recruitment strategy for 40+ institutions.

Stackforce AI infers this person is a Marketing and Content Strategy expert in the Education and E-commerce sectors.

Contact

Skills

Core Skills

Creative StrategyContent StrategyContent MarketingLead GenerationMarketing StrategyProject ManagementDigital MarketingSeoInternational MarketingMarketing

Other Skills

Media ProductionUser JourneysMulti-Channel MarketingB2C MarketingB2B MarketingMarketing CoordinationCreative Content ProductionVideo ProductionArtificial Intelligence (AI)Conversion OptimizationCommunicationContent ManagementGraphic DesignPublic RelationsOrganizational Leadership

About

Creative content and marketing leader with 15+ years of leadership experience currently serving as the lead supporting global recruitment strategy and owning full cycle of creative production, directing end‑to‑end delivery for  40+ GUS institutions worldwide. My remit spans copy, design and video, community management and marketing coordination to deliver market‑specific strategies and assets for 4,000+ stakeholders, fuelling both B2C and B2B recruitment pipelines. Every asset is delivered against CVR, engagement and channel KPIs, driving maximum ROI across any campaign objective. My previous key achievements include realizing £1.2M in annual savings at matchesfashion by optimizing content workflows without compromising quality and driving a 201% YoY increase in CRM revenue at Hawes & Curtis through refined brand positioning and storytelling. My expertise encompasses audience targeting, multi-format content strategy with a focus on scalable, KPI-driven outcomes across all comms verticals.

Experience

15 yrs

Total Experience

1 yr 10 mos

Average Tenure

2 yrs 2 mos

Current Experience

Global university systems

2 roles

Senior Director, Global Creative (Content & Production)

Promoted

May 2025 – Present · 1 yr · London Area, United Kingdom

I serve as the lead supporting global recruitment strategy and owning full cycle of creative production, directing end‑to‑end delivery for  40+ GUS institutions worldwide. My remit spans copy, design and video, community management and marketing coordination to deliver market‑specific strategies and assets for 4,000+ stakeholders, fuelling both B2C and B2B recruitment pipelines. Every asset is delivered against CVR, engagement and channel KPIs, driving maximum ROI across any campaign objective.

Creative StrategyContent StrategyMedia ProductionUser JourneysLead GenerationMulti-Channel Marketing+4

Senior Content Marketing Director

Mar 2024 – May 2025 · 1 yr 2 mos · London Area, United Kingdom

As the strategic leader of content marketing across GUS’s global portfolio of 30+ brands, I am responsible for developing a high-impact, AI-driven content engine that powers marketing channels and optimizes the entire B2C and B2B customer lifecycle, ensuring content strategy drives engagement, lead generation, and conversion at scale.
Responsible for driving social selling across the entire customer lifecycle, integrating content strategy across key verticals, including copy, design, video, organic social, PR, and email marketing.
Crafted a comprehensive Content Marketing strategy that includes identifying target audiences, developing strategic messaging, creating engaging multi-format content, managing content distribution, measuring impact and efficiencies, and continuously refining strategies to maximize performance outcomes.
Established a system of weekly and monthly reporting on production, team utilization, and performance KPIs, leveraging AI-driven tools that collectively reduced turnaround times by 27% across content marketing functions.
Leading advanced AI-driven content optimization initiatives, strategically enhancing SEO frameworks to elevate Authority scores and improve readability across both new and existing pages. Successfully achieved over 30%+ featured snippet visibility across all brands.
Designed and implemented a standardised campaign activation framework. This system incorporates historical data insights and a 6–12-month forecast model for proactive planning.
Conducted an in-depth team assessment and restructured the content marketing team to elevate service standards. This initiative included budget analysis, total cost assessments, and process improvements tailored to meet evolving business requirements.
Accountable for annual budgeting across all content marketing departments, including implementation of a new recharge model for cost allocation to partner brands and supporting SLA outbuild for my functions.

Video ProductionArtificial Intelligence (AI)Conversion OptimizationCommunicationContent MarketingContent Management+5

Hawes and curtis

Head of Content Marketing

Oct 2022 – Mar 2024 · 1 yr 5 mos · London, England, United Kingdom

I had full ownership of Marketing calendar, aligning it to product deliveries, promotional events and planned campaigns, seasonal holidays and trade requirements.
I looked after 4 markets (UK, DE, AU, US) in Copy SEO, Affiliate, Press & PR, Social media, Brand and influencer partnerships, CRM calendar, digital and offline campaigns, and organized seasonal brand events.
Within my first year:
Teams moved from 1 weeks' visibility to 6 weeks' brief completion, 6 month's daily activations visibility and a complete annual view of a marketing calendar.
We've achieved +44% YoY revenue growth in Organic social, by establishing a Social calendar and creating business partnerships that helped driving new engaging content and securing extra exposure through barter channels.
E-mail brought in +37% YoY revenue and we improved conversion by 28% YoY. Part of which has been driven by copy A/B testing and introducing a CRM calendar that highlights market related topics, brand e-mails, timely promotions and e-com optimized design.
Content contributed to SEO revenue increase by 7% YoY, assisting by optimizing meta copy and product descriptions to improve Google rankings. I rolled-out SEO optimized PDPs, gaining +47% views and +64% revenue WoW vs non-optimized categories.
I organized and carried out events, such as promotional store events, industry shows and mall activations, which helped create new content and secure our position on the market. Latest store event drove +33% on-night revenue YoY with lower budget, utilizing partnership deals, press collaborations and advertising tactics.

Social Media MarketingMarketing StrategyMarketing CommunicationsCustomer Relationship Management (CRM)Strategic PartnershipsAffiliate Marketing+3

Matchesfashion

Global Content Manager

Jul 2019 – Oct 2022 · 3 yrs 3 mos · London, United Kingdom

Managing an international team of 43 people – Copy, Product Technical, S&F and Korean, Japanese and French Translation teams
Delivered £1.2m annual saving by streamlining existing content production processes with no reduction of volumes, impact on quality or time to site
Owning departmental budget, contracts, KPIs and SLAs with external partners
Setting and managing annual department goals and owning a Content Tech Roadmap
Owning performance and market reports for France, Korea, and Japan (site search, shopping feeds, editorial calendar, SEO, category descriptions etc)
SEO optimisation for on-page copy and meta across all languages
Coordinating CRM copy creation, press releases, blogs, and international editorial articles

LinguisticsProduction ManagementProject ManagementPlanning Budgeting & ForecastingDigital Marketing

Assembly global

2 roles

Linguistic Center Manager

Jan 2019 – Jul 2019 · 6 mos · London, United Kingdom

Awarded Best Client Lead ForwardPMX 2018 (now Assembly Global)
Managing a team of Project Managers and a linguistic department in Barcelona
Managing PM for CHANEL, Trainline and Nike

Pay Per Click (PPC)Project ManagementMultilingualRemote Team ManagementSearch Engine Optimization (SEO)SEO

Senior Project Manager

Feb 2018 – Jan 2019 · 11 mos · London, United Kingdom

Leading a team of Junior Project Managers
Managing the lifecycle of complex multi-channel projects for up to 45 markets from brief to delivery
Launching, managing, and reporting on campaigns delivery (SEO, PPC, website metrics)
Client-facing MBRs, QBRs, new business pitches and upselling

International MarketingPay Per Click (PPC)Project ManagementSearch Engine Optimization (SEO)

Farfetch

Content Supervisor

Jan 2014 – Jan 2018 · 4 yrs · London, United Kingdom

Launching the website into the new market (Russia) within 8 months: strategic planning and management of multi-channel content creation, website localisation and marketing comms
Managing a team of translators and seasonal freelancer’s pool; leading remote and in-house team members
PDP content creation, on-page SEO copy, e-mail marketing copy, copywriting
Managing TOV and brand-positioning across all channels
Leading Kaizen initiative which helped to streamline daily tasks for the whole team

MarketingProduct DescriptionsProject ManagementTeam ManagementWebsite Localization