Aug 2018 – Dec 2019 · 1 yr 4 mos · Helsinki Area, Finland · On-site

• Worked as Principal Product Designer at Smartly.io. Smartly's SaaS product combines creative automation, ad operations, and outstanding customer service to help 600+ brands scale their digital advertising results.
• Smartly's customers include world renowned tech companies such as Uber, eBay, Ubisoft, Skyscanner, Zalando, TechStyle and Lazada among countless others. I had the opportunity to gather requirements directly from the digital advertising teams of these companies in order to provide them with a cutting edge ad automation tool.
• With offices in Helsinki, San Francisco, New York and Singapore among other locations, I am proud to have helped shape this amazing product and to have worked around the globe to make advertising on social media an effortless, enjoyable and profitable endeavor.

Sep 2016 – Aug 2018 · 1 yr 11 mos · Taipei City, Taipei City, Taiwan · On-site

• Worked as Principal UX Designer within Trend Micro's Deep Security team. Trend Micro is one of the world’s top Internet security firms and the leading cloud security company. Deep Security is the market share leader in server security software, protecting millions of physical, virtual, and cloud servers around the world.
• I was tasked with coordinating the work of the Deep Security's core developers in Taiwan and the front-end developers based in Canada in order to successfully implement new features and improve the user experience of our product based on direct customer feedback and a thorough analysis of competitor products.
• Some of my daily tasks included:
• Designing and modeling the end-to-end user experience
• Performing workflow analysis and developing use cases
• Developing detailed wireframes & interactive prototypes
• Communicating and documenting designs to stakeholders and to the product development team
• Improving processes and defining design standards
• Managing development work and ensuring that product and design requirements were met

Aug 2015 – Sep 2016 · 1 yr 1 mo · Brussels, Brussels Region, Belgium · On-site

• Worked as Design Team Lead on the Digital Transformation Team which is in charge of developing the European Commission's new unified web presence.
• Provided input to create and maintain JIRA backlog items
• Supervised the design team's work, developed its roadmap and ensured that it achieved its sprints' targets
• Supported the team's scrum master in all planning activities
• Provided input for work process improvements and drafted working agreements
• Represented the design team in change management, unit sprint review and project management meetings

Sep 2014 – Aug 2015 · 11 mos · Brussels, Brussels Region, Belgium · On-site

• As a Senior UX Designer my tasks mainly included:
• Qualitative user research with both face-to-face and remote interviews
• Concept creation and information architecture
• Usability and accessibility analysis and compliance
• Wireframing and high-fidelity prototyping
• Managing our style guide assets and creating functional descriptions for reusable components
• Supervising visual design refinement and the front-end / back-end development

Jun 2012 – Sep 2014 · 2 yrs 3 mos · Porto, Portugal · On-site

• Worked as a Senior UX Designer for the ID SGPS conglomerate (www.ideiasdinamicas.com) which is comprised of the following subsidiary companies:
• ITGest - www.itgest.pt
• Kentra Technologies - www.kentratech.eu
• Pryog - www.pryog.eu
• D´Casa - www.dcasa.pt
• TT - Think Tank - www.thinktank.pt

May 2011 – Jun 2012 · 1 yr 1 mo · Porto, Portugal · On-site

• Lead numerous design projects through my independent design consultancy firm. Created partnerships with user researchers and front-end / back-end developers to deliver finished solutions to my clients. The scope of the work included:
• Quantitative and qualitative user search
• Information architecture and UX design
• UI design and design system creation and maintenance
• Front-end and back-end development
• Art direction, brand development and digital marketing

Jun 2009 – May 2011 · 1 yr 11 mos · Coimbra, Portugal · On-site

• While working for the Ministry of Culture in Portugal I lead the following projects:
• Designing and developing the bibliographic archive website "BV:DRCC" (information architecture, back-end configuration for end-user input, front-end implementation, configuration of automatic image manipulation scripts and advanced database search filtering);
• Designing and developing a website for a series of lectures on immaterial culture, museum curation and architectural heritage entitled "Fragmentos";
• Designing and developing the website "Publicart" based on Google Maps API and Fusion Tables to map art in urban spaces spread throughout the country.

Jan 2008 – Jun 2009 · 1 yr 5 mos · Porto, Portugal · On-site

• Designed and developed a presentation website and project showcase for the architecture agency "Nuno Valentim Architects."
• Designed and developed a portfolio website for the independent book publisher Edições Eterogémeas with cross-linked entries of publications, writers and illustrators.
• Designed and developed a portfolio website for the Portuguese illustrator Gémeo Luís using Flash, Actionscript 2.0 and XML.
• Web mastering, website deployment, database management