Aug 2022 – Present · 3 yrs 9 mos · United Kingdom

Sep 2021 – Jun 2025 · 3 yrs 9 mos · United Kingdom · Remote

• Responsible for a number of teams delivering the world’s number one creative platform for its 150 million monthly active users.
• Shaping the design vision and strategy for Picsart's multiple AI led products while establishing design strategies aligned with our core business objectives and user needs.
• Accountable for leading teams towards the highest levels of excellence, managing and coaching a team of globally distributed Product Designers, UX Researchers and UX Writers to ensure the smooth execution and delivery of high-quality design work across a number of business verticals.
• Design direction and product strategy for multiple core business verticals including the Picsart Mobile Photo Editor, Picsart Web Photo Editor.
• Responsible for attracting, recruiting and retaining top talent, team health, budgeting and defining and delivering on plans, practices and objectives inline with Picsart's business strategy.

Apr 2021 – Present · 5 yrs 1 mo · Remote

• Mentoring Product Designers at different points in their career. Helping see and realise the next stage of their professional life through mentoring.

Mar 2020 – Sep 2021 · 1 yr 6 mos

• Responsible for leading a number of teams delivering FanDuel's market leading Sportsbook, Casino and Daily Fantasy Sports Products across web, iOS and Android.
• Ensured the delivery of FanDuel's single Account and Wallet product enabling customers to access funds and make transactions of over $2 billion a year.
• Launched FanDuel's market leading Free to Play platform securing partnerships with NFL, NBA, ESPN and many more.
• Helped grow a globally distributed UX & Design team to 52 people.

Mar 2019 – Apr 2020 · 1 yr 1 mo

• Responsible for overseeing the design and development of multiple products such as Free to Play games, Transactions and Wallet. Lead a team of 11+ designers while continuing to contribute as an IC.
• Collaborated with stakeholders to ensure that design efforts aligned and achieved FanDuel's business goals.
• Managed and improved upon design processes, promoting user-centered design with a focus on elevating communicating with cross-functional teams.
• Delivered of a clear design strategy with the support of 3 other Design Managers, maintaining quality standards and fostering a culture of continuous improvement.

Aug 2017 – Apr 2019 · 1 yr 8 mos

• Lead the integration of user experience (UX) into all aspects of our work, ensuring our approach is unified, impactful, and continuously improving.
• Own the technical UX solutions for projects, providing guidance and enhancing our tools, patterns, and processes to maximise impact, speed, and quality.
• Mentor fellow UX designers, helping them refine their skills and expertise. I identify areas for improvement and provide direct mentorship or advocate for strategic hires to fill those gaps.
• Lead autonomously and influence effectively, ensuring collaboration with cross-functional teams. I craft and follow a user-centric design vision and strategy, using strategic thinking to clearly articulate the value of our solutions.
• Streamline feedback loops and processes to make collaboration more efficient and inclusive, building positive and productive relationships with teammates and stakeholders.
• Act as a steward of UX and design quality, driving excellence and nurturing growth within our organisation to keep us at the forefront of design innovation.

Feb 2017 – Aug 2017 · 6 mos · Greater Glasgow Area

• Lead designer within renowned design agency, Snook. Leading creative project delivery, working with user researchers, service designers and delivery managers for projects across a diverse set of sectors, from retail to Government.

Jun 2014 – Feb 2017 · 2 yrs 8 mos · Greater Cardiff Area

• User Interface Design, User Experience and Interaction Design for a leading SaaS product founded in Silicon Valley with offices in New York and the United Kingdom.

Mar 2013 – Jun 2014 · 1 yr 3 mos · Cardiff

• UX and UI design for Welsh public sector digital services across citizen and staff facing systems.
• Led the design and launch of a new public website and the organisation’s intranet.
• Designed and built several mini web applications to support internal and external user needs.
• Produced research, wireframes, prototypes, and accessible high fidelity UI aligned with GOV UK standards.
• Worked with stakeholders and multidisciplinary teams to deliver clear, user centred solution
• Skills: UX, UI Design, Prototyping, Wireframing, Accessibility, Visual Design, Usability Testing, Service Mapping, Design Systems

Jan 2009 – Mar 2013 · 4 yrs 2 mos · Truro

• Senior Designer covering web, digital, brand, print and identity work for a wide range of clients including Wetherspoons, Pizza Express, the NHS, St Austell Brewery, Camel Valley, Trewithen Dairy, and Queensberry among many others
• Skills: Branding and Identity, Visual Design, Digital Design, Print Design, Packaging Design, UX Layouts, Art Direction, Design Guidelines, Marketing Assets, Client Collaboration, Front End Collaboration
• Delivered brand identities, websites, packaging, and print campaigns
• Produced digital assets and UX focused layouts for customer facing platforms
• Supported retail, hospitality, public sector, and SME clients with consistent design direction

Dec 2007 – Jan 2009 · 1 yr 1 mo

• Senior level design role, managing a small team and covering a wide range of digital and brand work for global technology clients. Led interface design across complex web, desktop, and embedded software products, while also delivering wider creative outputs including packaging, brand development, and visual communication for product launches.
• Clients included Nvidia, Intel, Microsoft, AMD, Dell, and HITACHI, Dixons, Maplin
• Produced packaging design, brand assets, visual guidelines, and product focused marketing materials.
• Responsibilities covered workshops, design strategy, wireframes, prototypes, design systems, usability improvements, creative direction, and close collaboration with engineering and commercial teams.
• Skills: Product Design, Interaction Design, User Interface Design, Visual Design, Branding and Identity, Packaging Design, Prototyping, Wireframing, User Experience (UX), Design Systems, Design Strategy, Cross functional Collaboration, Front End Handover

Sep 2005 – Dec 2007 · 2 yrs 3 mos

• Multidisciplinary design role spanning UI, web, branding, and front end focused production work for major technology clients.
• Clients included Nvidia, Intel, Microsoft, AMD, Dell, and HITACHI.
• Contributed to early stage concepts, interface layouts, visual design, brand application, and component level UI assets.
• Supported senior product owners and engineers across a mix of digital products and marketing led design work.
• Skills: Visual Design, UI Design, Branding and Identity, Graphic Design, Front End Collaboration, Wireframing, Prototyping, Design Thinking, Web Design, Asset Production