Anisa Cela — Co-Founder

My name is Anisa. II help 8-figure Founder-CEOs turn any big corporate win into revenue that can be defended, repeated, and expanded. The problem of founders I work with is rarely the product or the pitch. It is that they are negotiating against procurement teams who do this every day, and they have no idea how those decisions are actually made on the other side of the table. I give them that access, not as a negotiation coach, but as someone who is currently inside the room they are trying to get into. The founders I work with do not just close deals. Typically working with founders in the $1M-$30M range. They build a methodology to close them over and over again with skills that stays with them forever. That is the gap I help close. DM me “insider access” to get started. WHY ME ? For 15+ Years I have worked inside procurement driving value through negotiation of $250M Spend per Year with 500+ vendors landed to ROI > 10. I have been inside the rooms where high-value offering from Founders& CEO get approved, delayed, challenged, restructured, or killed. So now I help founders understand: -why a deal actually closed -what made it defensible internally -how to protect margin before concessions become a pattern -how to reduce approval friction across multiple stakeholders -how to make future deals easier to renew and expand your business If your pipeline is moving but your deals keep slowing, slipping, or weakening in profitability, reduce sales cycle with less than 6 months through buyer insider access. WHY I AM DOING THIS? Because there is enough there to win for all. So I'm partnering with makers to help them win faster and easily.

Stackforce AI infers this person is a B2B negotiation expert with extensive procurement experience.

Location: Milan, Lombardy, Italy

Experience: 13 yrs 8 mos

Skills

Business Coaching
Deal Closure
Stakeholder Management
Value Creation
Digital Transformation
Contract Negotiation
Supplier Relationship Management (srm)

Career Highlights

15+ years of procurement experience driving $250M spend.
Expert in negotiating with corporate buyers for founders.
Proven track record of closing deals with 500+ vendors.

Work Experience

Athena Leverage

Co-Founder (4 mos)

Reckitt

Senior Procurement Manager, Indirect Category South Europe & Global POSM Lead (1 yr 1 mo)

Procurement Manager, Indirect Category for Italy & Greece (3 yrs 5 mos)

SC Johnson

Associate Procurement Manager, Contract Manufacturing - AC, SC, PC Category EU (1 yr 2 mos)

Associate Procurement Manager, Contract Manufacturing - AC & Copack Repack EU (3 yrs 1 mo)

Whirlpool Corporation - EMEA (Europe, Middle East and Africa) Region

Glass Commodity Buyer, Procurement EMEA (2 yrs 11 mos)

A.P. Moller - Maersk

Supply Chain Management Specialist (1 yr 11 mos)

GSK

Intern at Global Supply Chain Management Department (Bruxelles) (2 mos)

Education

Certificate in Management Essentials at Harvard Business School Online

Certificate in Negotiation Mastery at Harvard Business School Online

MSc Master of Science in Markets and Business Strategies at Università Cattolica del Sacro Cuore

BSc Bachelor of Science in Economics at Università degli Studi di Genova

Anisa Cela

Co-Founder

Milan, Lombardy, Italy13 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years of procurement experience driving $250M spend.
Expert in negotiating with corporate buyers for founders.
Proven track record of closing deals with 500+ vendors.

Stackforce AI infers this person is a B2B negotiation expert with extensive procurement experience.

Contact

Skills

Core Skills

Business CoachingDeal ClosureStakeholder ManagementValue CreationDigital TransformationContract NegotiationSupplier Relationship Management (srm)

Other Skills

Business-to-Business (B2B)Buyer EducationConsultingSustainabilityStakeholder MappingInfluencing Without AuthorityPersuasive SpeakingCash Flow OptimizationLinear RegressionSupplier Quality ManagementInternational NegotiationsTender ManagementRevenue & Profit GrowthInfluencing OthersEasily Adaptable

About

Experience

13 yrs 8 mos

Total Experience

3 yrs 5 mos

Average Tenure

4 yrs 6 mos

Current Experience

Athena leverage

Co-Founder

Jan 2026 – Present · 4 mos · Milan, Lombardy, Italy · Remote

We help founder-led B2B companies create repeatable revenue from enterprise clients by aligning their offer, negotiation, and deal structure with how corporate buyers actually make decisions.

Business-to-Business (B2B)Business CoachingDeal ClosureBuyer EducationConsulting

Reckitt

2 roles

Senior Procurement Manager, Indirect Category South Europe & Global POSM Lead

Promoted

Apr 2025 – Present · 1 yr 1 mo · Milan, Lombardy, Italy

SustainabilityStakeholder ManagementStakeholder MappingInfluencing Without AuthorityPersuasive SpeakingValue Creation+1

Procurement Manager, Indirect Category for Italy & Greece

Oct 2021 – Mar 2025 · 3 yrs 5 mos · Milan, Lombardy, Italy

Reckitt Benckiser is a a public company headquartered in UK, manufacturer and distributor of personal care, household and pharmaceuticals products.
Regional Procurement Manager for indirect spend serving Italy and Greece market. Leading a team of 2. Business Partner with internal and external stakeholders to bring value in productivity saving to the corporate.

Digital Transformation

Sc johnson

2 roles

Associate Procurement Manager, Contract Manufacturing - AC, SC, PC Category EU

Aug 2020 – Oct 2021 · 1 yr 2 mos

Got extented accountability through owning commercial relationship of 3rd Party Manufacturing (3PMs) within Air Care (AC), Shoe Care (SC), Insect Repellent (PC), Copack categories to deliver Cost, Cash, Supplier Network Optimization, Sustainability, Customer Service, and Innovation.

Associate Procurement Manager, Contract Manufacturing - AC & Copack Repack EU

Jun 2017 – Jul 2020 · 3 yrs 1 mo

SC Johnson is a private American company specializing in manufacturing globally consumer goods.
Budget spend of around 70 million Euro. Direct Report to Europe Procurement Director. Best Award Leader for Growth Q4 FY18/19.

Whirlpool corporation - emea (europe, middle east and africa) region

Glass Commodity Buyer, Procurement EMEA

Jul 2014 – Jun 2017 · 2 yrs 11 mos · Varese, Italy

Whirlpool Corporation (now BEKO) is a multinational manufacturer of home appliances. Control budget spend of 45 million Euro for Glass Commodity Suppliers within Cooking and Laundry category. Direct Reported to Sr Commodity Manager.
Led regional tender with global supplier, direct negotiation and developed data analytics on Linear Performance Pricing (LPP) for all direct materials including glass category which led close negotiations on 2.5% Yearly Saving

Linear RegressionContract NegotiationSupplier Relationship Management (SRM)Supplier Quality ManagementInternational NegotiationsTender Management

A.p. moller - maersk

Supply Chain Management Specialist

Jul 2012 – Jun 2014 · 1 yr 11 mos · Milan, Italy

AP Moller Group is a Danish integrated shipping company, active in freight transportation and supply chain management. By 2 years managed and developed trusted relationships with global clients, which led to increased global customer portfolio from 3 to 11. From managing clients from A to Z, felt in love with commercial part of supply chain. Later moved to Procurement and specialized in negotiation.

Gsk

Intern at Global Supply Chain Management Department (Bruxelles)

Oct 2011 – Dec 2011 · 2 mos · Bruxel, Belgium

GlaxoSmithKline (GSK) is a British multinational pharmaceutical company. I run a 3 months internship within Supply Chain department as part of research dissertation in UCSC.