Anish Dagdu

Director of Engineering

Gurugram, Haryana, India9 yrs 4 mos experience

Most Likely To Switch

Key Highlights

9 years of experience in performance marketing.
Achieved 2X VTRs and 5X leads through data-driven strategies.
Managed monthly digital media budgets of INR 8-10Cr.

Stackforce AI infers this person is a Performance Marketing Specialist with expertise in Digital Media Strategy.

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Skills

Core Skills

Digital StrategyMedia Planning

Other Skills

AdvertisingAffiliate MarketingAmazon advertisingAutomation ToolsCrisis ManagementCross-Functional Team ManagementDFADFPData AnalysisDigital MarketingDigital Marketing ExperienceDigital MediaEmail Newsletter DesignGoogle AdwordsGoogle Analytics

About

9 years of experience in Performance marketing, Media Planning, Brand value upliftment, Client Management, Budget reconciliation, Digital PR, Influencer Marketing and Team management. Executed data driven strategies to deliver 2X of VTRs, 3X CTRs, 5X Leads and 2.5X ROAS. Platforms Experience - SA360, Google Ads, Universal App Campaigns, Google Data Studio, Adobe Analytics, DV360, Facebook Ads, Linkedin Ads, Twitter Ads, Snapchat Ads, OTT, Ecomm, CTV, OBB. Tools: Comscore, Similar Web, CM360, Sizmek, IAS, Nielsen, Google Insights, GWI, Appsflyer, Google Analytics4, Adobe Analytics. Clientele : Maruti Suzuki India Ltd, TATA AIG General Insurance, HomeTown, Samsung UK, Aditya Birla Money and HDFC Life Insurance. Handling Monthly Digital Media Budgets of INR 8-10Cr ( $1-1.2Mn )

Experience

9 yrs 4 mos

Total Experience

1 yr 6 mos

Average Tenure

2 yrs 9 mos

Current Experience

Mindshare

Director - Digital

Sep 2023 – Present · 2 yrs 9 mos · Gurugram, Haryana, India · On-site

Curating full funnel digital media plans for #1 Car manufacturer in India.
Maintaining strategies partnerships with vendors.
Presenting every media plans to clients and cultivating good clients relationships.
Creating threshold planning on YT, meta with incremental reach planning over top reach builder platform for partner evaluation.
Pitching and testing various tech innovation partners across different genre like News (Business/Finance/Local News), Entertainment, Music, Payments, Sports, Automotive & Lifestyle using ComScore rationale for specific markets and Demo.
Leveraging 1PD to ensure leads are converted at least CAC.
Deploying various BLS and SLS to evaluate the brand and search lift and showcase the growth of brand search volumes in the following quarters.
Own and manage the budget for new channel initiatives, ensuring optimal allocation and performance including Digital PR & Influencer marketing strategy.
Continuously analyze and optimize performance campaigns to drive maximum ROI.
Develop and execute strategies to enhance our presence and performance across multiple paid social channels and publisher campaigns.
Collaborating closely with the creative, content, analytics, strategy and broader marketing teams to align on goals and execute campaigns.
Leading a team of 10-12 associates who execute performance and brand campaigns month on month with data driven insights and scope of optimizations.
Provide regular updates and insights to the clients on campaign performance and growth opportunities.
Staying ahead of industry trends and leverage new tools and techniques to keep our marketing efforts cutting-edge.
Explored innovative new targeting and platforms for each activity, leading to awards and multiple shortlists.

Quantitative AnalyticsVariety Of AudiencesCrisis ManagementTeam LeadershipCross-Functional Team ManagementOral Communication+2

Ls digital group

2 roles

Group Head

Promoted

Apr 2023 – Sep 2023 · 5 mos · Mumbai, Maharashtra, India

Quantitative AnalyticsVariety Of AudiencesCrisis ManagementTeam LeadershipCross-Functional Team ManagementOral Communication

Sr Account Manager - Client Success

Sep 2021 – Apr 2023 · 1 yr 7 mos · Mumbai, Maharashtra, India

Creating full funnel media plans monthly for BFSI & FMCG clients.
Plan & overview multi-platform media plans/ strategy for all clients on monthly & quarterly.
Daily pacing checkup to monitor overall campaign performance
Validating and finalizing the creatives for campaigns.
Creating MBR and QBR for overall campaigns.

Quantitative AnalyticsVariety Of AudiencesCrisis ManagementTeam LeadershipCross-Functional Team ManagementOral Communication

Publicis media

Business Manager

Nov 2020 – Jan 2021 · 2 mos · Mumbai, Maharashtra, India

Handled a team of 12 Associates and Analysts.
Handled one of top notch mobile manufacturering company of UK market.
Handled overall 500,000 Pounds Monthly Budget across all the platforms and channels ( Google, Bing, Facebook, Twitter, Snapchat, Linkedin).
Analysing the team's performance in terms of optimizations of all search and social campaigns for better ROI.
Used Google Data Studio, Forecasting precise media plan for upcoming months and quarters to keep clients happy and content.
Used Google Analytics, Forecasting backend errors whenever certain URLs are broken.
Used Excel and Google ads editor, Uploading multiple campaigns in one go.
Ensured the bandwidth of employees are pretty relaxed for better rentention in the company.

Quantitative AnalyticsVariety Of AudiencesCrisis ManagementTeam LeadershipCross-Functional Team ManagementOral Communication

Stayabode ventures

Performance Marketing Manager

Sep 2019 – Oct 2020 · 1 yr 1 mo · Bengaluru Area, India

Optimizing every aspect of the AdWords campaigns to improve company's revenue .
Assisting in the bugs and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Creating landing pages for each property using Square space.
Advertising on 99 acres, magic bricks and no broker applications for multi channel marketing.
Evaluating search volume for all themed keywords across different localities in Bangalore.
Creating daily reports using Google Data Studio for a better ROI.
Creating and maintaining the hashtags across online platforms like Instagram, Facebook and LinkedIn for brand valuation.
Creation of tags and triggers using Google Tag Manager for capturing leads in real time.
Creating campaigns on mailchimp for email marketing.
Looking after entire lead generation including BTL.
Reporting to CEO regarding pro active plans for lead generation and revenue generation.
Collaborating with sales team and tech team for revenue updates and landing page related works respectively.

Quantitative AnalyticsCrisis ManagementCross-Functional Team ManagementOral Communication

Regalix

Senior Google Ads Consultant (Google On-site)

Jul 2017 – Sep 2019 · 2 yrs 2 mos · Hyderabad Area, India

Conducting keyword research to create a list of keyword phrases on
which would be bidding.
Creating Adwords Ads that will run on Google Search, Google Display
Partners sites (if desired), and on mobile devices (if desired)
Optimizing all other parts of the AdWords campaigns to improve
results.
Assisting in the maintenance and monitoring of keyword bids, account
daily and monthly budget caps, impression share, quality score, and
other important account metrics.
Optimized nearly 650-700 UK & Irish Advertisers with gradual
incremental success metrics in terms of leads and website visits.
Helped in implementing google analytics codes in a website and
evaluating various analytics metrics like bounce rates, avg. session
duration etc with customized reports.

Quantitative AnalyticsCrisis ManagementCross-Functional Team ManagementOral Communication

Accenture

Service Delivery Ops Associate

Sep 2016 – May 2017 · 8 mos · Hyderabad Area, India

· Following the workflow assigned by the Team Lead.
· Consistently attaining the benchmarks in productivity and quality.
· Proactively, Able to identify new user trends/behavior for the betterment of the process.
· Provide proactive inputs/ideas to improve the process.

Quantitative AnalyticsCrisis ManagementCross-Functional Team ManagementOral Communication

Adathon advertising & pr

Digital Marketing Trainer

Jan 2016 – Sep 2016 · 8 mos · Hyderabad Area, India

Training Professionals on Search Engine Marketing, Social Media Marketing, Search Engine Optimization, Email Marketing, Blog Marketing, Google Analytics, Double Click For Publishers And Double Click For Advertisers.
Developing and executing Facebook, Adwords campaigns within budget and scope of online objectives.
Tracking and analysing social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign.
Creating various metrics-focused post-mortems and point of view documents that outline performance and key learnings using various reports in Adwords.
Created strategy for Adwords and Facebook, which included high performing campaigns with 5% CTR.
Weekly, Consulting People on the benefits of Digital Marketing Over Traditional Marketing.

Oral Communication