Jan 2016 – Aug 2017 · 1 yr 7 mos · Gurugram, Haryana, India

• Building the first of its kind performance marketing hub with Paid Search, Paid Social & Programmatic Display media delivered for national & global clients out of a centralized team.

Jan 2015 – Dec 2015 · 11 mos · Toronto

Dec 2013 – Jan 2015 · 1 yr 1 mo · Toronto, Ontario, Canada

• Responsible for developing and executing digital acquisition strategy for a number of high profile clients in financial services & e-commerce industries
• Understand brand and business objectives to develop media plans across both search and display media channels
• End to end project Management of digital campaigns - campaign development, tracking & trafficking and performance dashboards
• Analyze campaigns results and translate industry and campaign data into recommendations and plans for optimizing and revising campaigns
• Communicate project/campaign development plans to clients, keeping them up to date on changes and issues
• Expertise in developing and optimizing paid search (Adwords, Bing Ads) campaigns to meet & exceed client's business goals (CPA, ROAS etc.)
• Skilled programmatic buyer with extensive experience in buying display media using RTB on Bid Manager & Appnexus; developed a analytical framework to optimize the programmatic buys for over 10 clients to avoid wasted spend and exceed conversion goals
• Extensively use MS Excel to analyze large data sets and to develop automated reporting dashboards
• Key Clients: American Express, Equifax, Sporting Life

Mar 2013 – Aug 2013 · 5 mos · Toronto

• Assisted the founder to develop digital business strategy and developed content marketing initiatives to increase the online traffic for the website. Performed SEO optimization and UI/UX audit to facilitate a successful launch of the company website

Apr 2012 – Apr 2013 · 1 yr · Toronto, Ontario, Canada

• Led the efforts to grow and engage the SMA community on social media. Launched the Facebook page to inform the community about SMA events as well as other marketing events

Jan 2012 – Aug 2012 · 7 mos · Mumbai, India

• Elected as the IT Director for the India cohort (1 out of 43)
• Facilitating and solving technical problems of peers by engaging with the IT staff
• Responsible for driving content and community building on Schulich India Blog (http://indiablog.schulich.yorku.ca/ )
• Responsible for monitoring Schulich India's digital presence across various social media channels as well as education communities like Pagalguy etc.

Dec 2011 – Dec 2013 · 2 yrs

• Assist early stage startups with digital marketing strategy, content marketing initiatives, SEO and SMM consulting as well as product strategy.
• Have helped startups in mobile, fashion, finance and technology with user acquisition and community engagement.
• Feel free to contact me if you want help with digital marketing for your business

Dec 2009 – Nov 2011 · 1 yr 11 mos

• Part of the global corporate strategy & marketing team for L&T Infotech responsible for corporate marketing initiatives, driving revenue & profit growth, annual budget planning and providing strategic intelligence to the C-Suite
• Key projects:
• Digital activation of the corporate brand
• Competitive Intelligence and Benchmarking
• Launch of External Research Services
• Event Promotion, Budgeting and Planning
• New Market Entry
• VAR Partnership
• Sales Presentations
• Marketing Dashboards

Jul 2007 – Nov 2009 · 2 yrs 4 mos

• My role as a Technical Consultant involved providing technical solutions on the Oracle E-Business Suite. The work involved working across the entire SDLC right from requirement gathering, solution design, coding, testing and support. Experience working on both R12 as well as R11 release of the Oracle E-Biz Suite
• Functional Areas:
• Experience in Purchasing, Inventory, Order Management and Account Receivable modules along with basic knowledge in Enterprise Asset Management and Supply Chain modules
• Technical Areas:
• Extensive experience in developing OAF forms, interfaces, data conversion, BI Publisher reports and extensions/customizations.Strong PL/SQL skills

Jan 2007 – Jan 2008 · 1 yr

• Received training in Core Java and J2EE and subsequently joined the Oracle E-Business Practice. Responsibilities involved writing Pl/SQL codes, creating Oracle Forms & Reports

Jul 2009 – Jan 2012 · 2 yrs 6 mos

• Over 200 finely researched articles on Indian business, marketing, advertising, social media and enterprise technology

Aug 2008 – Present · 17 yrs 10 mos

• Founder of Getting Money Wise (Technorati top 100 Finance Blog)
• Scaled the portal to over 2,000 subscribers, 30,000 monthly pageviews. Managing a team of 3 virtual assistants and growing revenues by 80% annually
• Managing direct advertising relations with 14+ brands including HSBC (Credit Card Division) and 20+ advertising agencies to execute & implement banner advertising (CPC, CPM and CPA), sponsored content and social media campaigns

Jun 2005 – Jul 2005 · 1 mo · Jaipur

• A 2 month summer internship at BSNL where i had the opportunity to understand in real-time the fundamentals of telecommunication engineering