Jul 2019 – Aug 2020 · 1 yr 1 mo · Delhi

• Leading Ayurveda Education vertical for The Ayurveda Experience one of its kind e-commerce portal for all-things-ayurveda in US
• Responsible for scaling-up, tapping into new markets, customer acquisition, user engagement and resulting financial performance.
• Managing a team of content developers to create high converting content for Facebook and Google Advertising with data driven approach
• Collaboration with Media Buyers across Facebook, Google (including Youtube) and Pinterest platform on in-depth content performance evaluation

Apr 2019 – Jun 2019 · 2 mos

• Working on enablers to enhance sales force activation and productivity, managing sales career progression including key performance metrics, rewards & recognition plan and employee retention
• Working on designing and implementation of Reward and Recognition program to drive Front Line Sales performance including Agents & Partners (IMF & Bank)

May 2017 – Mar 2019 · 1 yr 10 mos

• Planning and implementing channel strategic initiatives, overseeing lead management function and channel expansion plan
• Driving “Customer First” initiatives with departments having regular customer interactions to improve upon customer satisfaction metrics
• Facilitating Mobile sales tool implementation including business requirement mapping, pilot testing and full-fledged roll out
• Selected in Aviva “India Cultural Action Team” to lead in intra organizational innovation, process simplification to enhance customer experience

May 2017 – Oct 2017 · 5 mos

• Working as Management Trainee in Aviva Direct Strategy
• Learnt end to end Insurance Sales process from Client prospecting to policy issuance and servicing

Apr 2016 – Jun 2016 · 2 mos · Gurgaon, India

• Worked on Intermediary Expansion for Aviva
• −Analysed IMF channel for Aviva, performed comparative study of IMF with other intermediaries i.e. Individual Agents, Corporate Agency, Bancassurance and Brokers
• − Worked on streamlining the on-boarding process of IMF, bringing down the on-boarding time from 5-6 months to less than 3 months
• −Performed profiling and segmentation of existing IMFs and recommended prospect segments for IMF
• −Performed on-boarding process of an IMF from lead generation to training and certification

Mar 2016 – May 2016 · 2 mos · Delhi, India

• Phase I: Worked with the Marketing team to design BTL marketing campaign for Slonkit
• Phase II: Worked with Social media team to design and implement marketing campaigns for Slonkit on social media platform like Facebook, Twitter, Quora, LinkedIn
• Phase III: After analyzing the various campaigns proposed in phase I, proceeded with on-ground implementation of top 3 campaigns