Ankita Rao

Co-Founder

Mumbai, Maharashtra, India18 yrs 3 mos experience

Highly Stable

Key Highlights

Expert in driving marketing strategies for enterprise applications.
Proven track record in demand generation and business development.
Strong leadership in managing global marketing initiatives.

Stackforce AI infers this person is a Marketing Leader in the SaaS industry with a focus on enterprise applications.

Contact

Skills

Core Skills

Marketing StrategyBusiness DevelopmentSales

Other Skills

Account Based MarketingAnalysisBusiness AnalysisBusiness IntelligenceBusiness ProcessBusiness Process ImprovementBusiness StrategyCRMCampaign ManagementChannel Revenue ManagementCloud ComputingCompetitive AnalysisConsultingContent ManagementCross Functional Relationships

About

The value of marketing lies in creating an impact on human lives and businesses, I’ve been fortunate enough to be part of the organizations that have focused on transforming enterprises through the power of technology.

Experience

18 yrs 3 mos

Total Experience

3 yrs 9 mos

Average Tenure

3 yrs 5 mos

Current Experience

House of prêt pitaara

Co-Founder

Jan 2023 – Present · 3 yrs 5 mos · India

Capgemini

Marketing Lead- Scandinavia & Ireland

Jun 2017 – Jan 2023 · 5 yrs 7 mos · Mumbai Area, India

Zensar technologies

Global Marketing & Alliance Manager

Feb 2009 – Sep 2016 · 7 yrs 7 mos · Pune Area, India

Responsible for Global Marketing of Zensar's Enterprise Application Services with an objective of increasing Zensar's market share in Enterprise Applications through new business acquisition and improving channel revenue.
Owning the global marketing charter from planning to execution to enable the sales growth through account based marketing, marketing campaigns, global events, content –collateral, apps and website, managing analysts, partner and influencer relationships, Digitization Campaigns.
Member of the Women Executive Board at Zensar which aims at creating balanced leadership within the organization.

Global MarketingEnterprise Application ServicesAccount Based MarketingMarketing CampaignsContent ManagementChannel Revenue Management+3

Oracle corporation

Business Development Consultant - Middleware Specialist

Jun 2008 – May 2009 · 11 mos

Create demand for revenue opportunities with focus on driving business to closure through multiple models: field sales, channel sales, and inside sales
Maintaining cross functional relationships across various groups within Oracle.
Demand Generation by taking ownership of campaigns, web-seminars, discovery sessions and solution presentations to position Oracle Technology and Fusion Middleware products and solutions.
Responsible for quarterly & annual targets (opportunity and revenue wise) in a designated region of the United States.
Inquiring and educating existing Oracle customers on license mandates.
Joint planning & implementation of competitive marketing campaigns to engage & develop new customers.
Drive sales data integrity and new account intelligence.

Demand GenerationCross Functional RelationshipsCampaign ManagementSales Data IntegrityBusiness DevelopmentSales