Sep 2022 – Apr 2024 · 1 yr 7 mos

• Worked on allocation engine and consumer facing delivery partner app for hyperlocal logistics delivering 17L+ orders/week with robust systems for intelligent allocation, P&L controls, governance engine & cash management and driving an user base of 15k+ MAU with 1L+ app downloads.
• Led projects and launched products to drive business profitability via dynamic pricing strategies, order batching and routing, and integrations with new business verticals, leading to 3% growth in GM% and 1.7Cr+ increase in monthly revenue YoY. Strategised user acquisition and retention improvement for the delivery partner app, developing modules for self-signup with fraud protection, automated payout and instant salary withdrawal, grievance chatbot support leading to 1.3x MAU growth and 10% growth in retention.

Jul 2021 – Sep 2022 · 1 yr 2 mos

• Worked across various verticals and with multiple clients in an unique role within the team which involved a mix of project management, business analytics, and operations control tower.
• Managed supply and demand operations for Swiggy in 14 NE cities; scaled up account revenue by 2.5x, maintaining stable GM% with steady, positive UE and healthy CX metrics.
• Pioneered data-backed decision-making approach to grow city OPD by 2x+ while retaining 70%+ MS.

Jul 2020 – Jul 2021 · 1 yr

• Worked with key stakeholders from Control Tower, Finance, Product, Engineering, and in close quarters with client POCs from various businesses (Swiggy, Zomato, Flipkart, Reliance) to build robust control mechanisms for smooth day-to-day operations, and increase rational problem solving.

May 2019 – Oct 2019 · 5 mos · Bangalore · On-site

• Pixis is a global tech company that develops accessible codeless AI technology to help brands scale all aspects of their marketing and augment their decision-making. They build robust plug-and-play tools which use generative AI to create digital marketing campaigns.
• Joined Pixis creative team as content writer & designer; graduated to working with core team on SEO/SMM campaigns & strategies.
• Worked on keyword research & hyperlocalised segmentation to optimise targeted ad campaigns for Swiggy, HDFC Bank, GoAir, etc.
• Supported in target market analysis & implementation of Pixis which was being ground-tested; led to 3x growth in ROI & ad conversion.

Sep 2017 – Apr 2018 · 7 mos · Kharagpur

• The Media Cell at Spring Fest, IIT Kharagpur is responsible for creation and management of all online publication, content and shared media for the Spring Fest, IIT Kharagpur. Spring Fest is the annual social and cultural festival of IIT Kharagpur, drawing participation of over 90,000 students from across the country.
• 1. Managed a team of 10 members working on content development, video initiatives, online publicity and creative design.
• 2. Collaborated with professional agencies Hawkeyed Photographers and Click KGP for media coverage.
• 3. Screenwriter and crew member for the Social Cause movie "Umang" with the motive of spreading awareness about Mental Health problems

Jul 2017 – Nov 2017 · 4 mos · Kharagpur Area, India

• Burffee, a product of Bameslog, Bengaluru, was a content development platform catering to audiences and writers from all sections of the society. Hosting popular guest writers and publication houses, Burffee's aim was to make storytelling and communication a part of our daily lives.
• 1. Curator & creator of content for Burffee as a member of the Executive Team.
• 2. Recruited a team of 50+ IIT students to create content & develop ideas for marketing and expansion.

Oct 2016 – Jan 2017 · 3 mos · IIT Kharagpur

• An educational-technology startup, Cognitio's goal was to support quality education for all students and empower them to make informed career choices. AISAT - All India Students' Assessment Test - was the prime product built by the team of IIT Kharagpur graduates, which was designed to provide each student with a customised career path, based on inputs from a thorough aptitude & reasoning quiz, built on top of a researched analytical model.
• 1. Expanded the Cognitio team to 7 other colleges in the North East region.
• 2. Conducted recruitment drives and worked with placement cells to build a team of 12 Brand Ambassadors.
• 3. Worked as East Zone Head of Cognitio for AISAT '16; expanded AISAT's user base, by partnering with colleges & educational institutes.
• 4. Conducted 3 Career Counseling workshops in prime educational institutes in Guwahati, with footfall of 200+ students.
• 5. Generated revenue above ₹30,000 for AISAT '17 & increased enrollment from NE by 85%.

Sep 2016 – Apr 2019 · 2 yrs 7 mos · Kharagpur Area, India

• Involved in various facets of the the literary club of IIT Kharagpur, which included editing and publishing various offline and online publications, organizing literary events, reaching out to acclaimed poets, and providing the community with lyrical entertainment.
• Represented IIT Kharagpur in the Literary Events, and Speaking Arts categories in the Inter IIT Social and Cultural Meet, held in December 2017 at Kanpur.

Sep 2016 – Apr 2019 · 2 yrs 7 mos · Kharagpur Area, India

• Involved in various facets of the society, including mentoring, screenwriting and directing various movie projects and ad campaigns, and providing suitable guidance to junior members and new society members in the art of filmmaking.