Anne Mamaghani

Founder

San Francisco, California, United States17 yrs 6 mos experience

Highly Stable

Key Highlights

Founder and CEO with deep expertise in customer insights.
Proven track record in optimizing user experience across industries.
Strong background in leveraging AI for strategic decision-making.

Stackforce AI infers this person is a User Experience Researcher specializing in FinTech and B2B consulting.

Contact

Skills

Core Skills

User ExperienceUser Research

Other Skills

Task AnalysisUsability TestingData TriangulationAnalyticsContent StrategyCard SortingContextual InquiryParticipatory DesignDiary StudiesPaper Prototype EvaluationUsability EvaluationEthnographyPersonasConcept TestingFocus Group Facilitation

About

I'm Founder + CEO of Wisdom Driven UX, where we help our clients increase revenue, reduce operational costs and boost key metrics through strategic understanding of their customers. In addition to the experience listed below, I also have experience in FinTech, publishing and B2B consulting. I've also worked in content creation, interaction design, editing and writing. Book a free introductory consultation by messaging me.

Experience

17 yrs 6 mos

Total Experience

5 yrs 10 mos

Average Tenure

Current Experience

City of san josé

Volunteer Technical Support

Jul 2024 – Dec 2025 · 1 yr 5 mos · San Jose, California, United States

Provide expert tech support for patrons of a local City of San Jose-run senior center. Resolve a variety of tech issues, answer questions, provide tech education and moral support as needed.

Avenidas

Volunteer Technology Support

Apr 2024 – May 2024 · 1 mo · Palo Alto, California, United States · On-site

Provide expert tech support for patrons of Avenidas, a local senior center. Resolve a variety of tech issues, answer questions, provide tech education and moral support as needed.

Multiple

Start-Up Accelerator Mentor

Apr 2023 – Aug 2023 · 4 mos

Wisdom driven ux

Increasing revenue + market share through customer intelligence

Sep 2022 – Present · 3 yrs 8 mos · San Francisco Bay Area

Early in my career, I watched smart teams ship products that were technically correct, but quietly wrong for the people they were meant to serve.
The issue wasn’t effort or intelligence.
In more than one case, critical assumptions went untested: how people think, what they find meaningful and where real friction shows up in their lives.
Those misses were expensive. And preventable.
Today, I help builders surface and correct those blind spots before they harden into products, roadmaps, and systems.
My work sits at the intersection of UX research, customer insight and organizational decision‑making, helping teams:
● Optimize the user experience of a process in a variety of industries and contexts
● Improve speed to market with reduced development costs by getting the
design right for users the first time
● Discover opportunities to influence deeper engagement and drive user
acquisition based on real user needs
● Pair analytics data with qualitative UX research to understand why users are doing what analytics show us they are doing
● Increase market success through better aligned features / roadmap with customer needs
● Understand product’s key user groups and how to influence deeper
engagement
● Discover new features with high ROI potential
● Uncover hidden product issues to optimize market success
Most recently, I’ve applied this approach across FinTech, AI integration, data tools, marketplaces, e‑commerce, publishing, B2B consulting, life after 50, retirement, tax season, health care, tech literacy and more.
In my Posts section, I share practical steps from my successful system that others can re-use.
Message me to book a free introductory consultation!