Anoop Kumar Rawat

Business Development Executive

Bengaluru, Karnataka, India10 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led the Digital Gold business strategy and execution.
Improved revenue for multiple properties by 15% month-on-month.
Awarded Best Analytics Award in Supply and Finance Analytics.

Stackforce AI infers this person is a Fintech professional with expertise in product analytics and business strategy.

Contact

Skills

Core Skills

Product AnalyticsData AnalysisBusiness StrategyProduct DevelopmentGrowth StrategiesBusiness AnalysisRevenue ManagementSupply Chain ManagementMis Management

Other Skills

UPI processfraud detectionplatform performancefunnel managementA/B testingVKYC processDigital Goldteam managementcross-functional collaborationP&L managementmarketing campaignsrevenue growth strategiesmarket researchstrategic planningproject management

About

E-commerce Professional Having a good hand in Supply & Business Finance for the organization Ola, Also, I have handled the revenue & performance( Rating & Online channel performance) of UAE & Oman Hotels in Oyo Groups. Currently, I am leading the effort to build and scale the Digital Gold business at Kreditbee. My role involves developing and executing strategies to increase revenue, driving customer acquisition and retention, and building partnerships with leading gold refineries.

Experience

10 yrs 3 mos

Total Experience

2 yrs 6 mos

Average Tenure

4 yrs 9 mos

Current Experience

Kreditbee

4 roles

Product Analytics Manager

Sep 2025 – Present · 8 mos

I managed the UPI process, resolved critical user device-binding issues, and collaborated with vendors to significantly reduce device-binding drop-offs.
Conducted in-depth analysis of UPI fraud cases to identify patterns and trends, enabling proactive fraud detection and control.
Platform Performance: Created a comprehensive platform performance overview to analyze product flow and average TAT, helping identify process gaps and feature improvement opportunities.
Funnel Management: Managed front-end event development to track product-level funnels, enabling identification and analysis of drop-offs across the user journey.
A/B Testing :- Conducted A/B testing analysis to evaluate product feature usability and measure user adoption.
Responsible for managing the VKYC process as per RBI guidelines, ensuring completion of mandatory customer verification before loan disbursal.

UPI processfraud detectionplatform performancefunnel managementA/B testingVKYC process+2

Business Strategy Manager

Promoted

Jan 2024 – Aug 2025 · 1 yr 7 mos

Led the effort to build and scale the Digital Gold business, developing the overall strategy, product
roadmap, and go-to-market plan.
Managed a team of 30 professionals, providing guidance and mentorship to foster a culture of innovation
and excellence.
Collaborated with cross-functional teams, including technology, marketing, and operations, to ensure
seamless execution and delivery of the Digital Gold product.
Product Development :- Managing the product development initiative, including ideation, design and
launch
Partnership:- Building and maintaining strong relationship with key stakeholder like partner and customer.
P&L :- Managing the P&L for the digitalgold product including budgeting, forecasting, cost, burn and
financial analysis.
Marketing & Promotional Campaign:- Managing the campaign team for promotional and regular
communication with new creative and contents through (WA, SMS , PN,EMAIL and IVR).
Strategies:- Developing and implementing the new strategies to drive revenue growth and profitability for
the business

Digital Goldteam managementcross-functional collaborationproduct developmentP&L managementmarketing campaigns+3

Lead- DigitalGold

May 2022 – Dec 2023 · 1 yr 7 mos

In this role, I am responsible for the overall strategy, product development, and growth of the Digital Gold business.

Digital Goldproduct developmentgrowth strategiesProduct DevelopmentGrowth Strategies

Senior Business Analyst

May 2021 – Apr 2022 · 11 mos

Handling the Insurance/ Credit Report/ DigitalGold Business.
My role involves analyzing data and market trends to identify opportunities for growth and improvement within the company. I also collaborates with cross-functional teams to develop strategies and solutions to enhance the customer experience and increase business efficiency.
I likely possesses skills in data analysis, market research, strategic planning, and project management to effectively carry out my role at KreditBee.

data analysismarket researchstrategic planningproject managementBusiness AnalysisData Analysis

Bharatpe

Business Analyst

Oct 2020 – May 2021 · 7 mos · New Delhi, Delhi, India

· Responsible for handling entire North Zone GT Sales & Cross Sell.
. Dashboard creation to track target vs achievement for North Zone & City level, provide business insights.
. Maintaining whole North Zone FOS Onboarding, KYC Process, & performance tracking also handling salary calculation around 3400 FOS.
. Process setup for Cross Sell, created whole process from data driven to setup a call center.
. Analysis Fraud pattern over new Onboarding and Revisit & Implemented in Algorithm with data science team, which save the cost around 6 lacs per month for North Zone.
. Closely working with product & data science team to build Last Mile Dashboard, for Geo fencing, Rate card uploading & salary calculation part.
. Planning for Contest drive for Cross Sell and help them to provide Zone-City Head hourly basis report

dashboard creationdata analysisKYC processfraud analysisBusiness AnalysisData Analysis

Oyo arabia

Business Analyst

Nov 2019 – Oct 2020 · 11 mos · United Arab Emirates

Responsible for revenue management of 50+ Properties of (UAE+Oman) hotels (one of the busiest tourism destination of the world).
Responsible for complete data visualization and dashboard (Profitability analysis, revenue analysis, OTA analysis, Pre and Post OYO analysis) for supply team (15+) who directly deal with property owners of various hotels .
Automation of reports for understanding Daily performance and developing new metrics for understand business with better insights.
Weekly Review call with Central Revenue team about current month trend and coming weeks trends.
Improved revenue of 10+ properties month on month by 15% in the month of January.
Closely working with Growth Team for all the customer segmentation and Analysis to improve the growth of the organization in term of customer improvement.
Making projection for the new property to be signed with OYO to get assure profit with the deal.
Strategy to meet the Targeting the Revpar for Each hotel to ensure get good Net Take Rate in return.
Pricing Analysis for Sales Team comparing the comset prices to the B2B portal.
Handling Escalation for OTA and pricing ensuring the 100% resolution.

revenue managementdata visualizationautomation of reportspricing analysisRevenue ManagementData Analysis

Ola (ani technologies pvt. ltd)

2 roles

Supply Analyst

Promoted

Aug 2016 – Nov 2019 · 3 yrs 3 mos

Responsible for handling entire driver payments including the critical job of daily incentive schemes.
. Awarded with Best Analytics Award in Supply and finance Analytics in the Year 2017.
Preparing analytic reports for understanding supply behavior and doing root cause analysis
Maintained reporting for city financials, working closely with all stakeholders- driver relations, supply and financial analysts, supply, souring managers and city head.
Cleaning, structuring and compiling haphazard databases containing important driver documents.
. Handling the Manual calculation of Tax payout and process with finance on weekly.
. Handle EKYC project from end to end created Tool so to share the data with everyone with data security.
. Weekly Analysis of City driver with their respective cancellation and customer complain for incentive scheme reduction.
. Analysis Driver behavior to apply incentive scheme to reactivate them also same for the scheme design for retention.
. Weekly Business Review on Supply Reactivation and retention planning.

analyticsreportingdata managementSupply Chain ManagementData Analysis

Lead MIS

Oct 2015 – Jul 2016 · 9 mos

Prepared daily dashboards on critical parameters: health of business, revenue
Handling financial projects (DDD, Fraud, No show) to impose the penalty or refund. Provided training
to the respective TL’s about processes as well applications to be used in reports.
Reports were designed and maintained for Pan India level so that call center could give the resolution to the operator about their query.
Direct interaction with drivers and operators to maintain smooth business relationship.
. Audit the internal data to find the internal fraud in supply and sourcing.
. Work closely with the inbound call center head to help then with resource calculation and break scheduling.
. Audit the daily incentive report to find out the fraud from driver.

dashboard creationreportingdata auditingMIS ManagementData Analysis