Anoop Sethumadhavan

Design Manager

Bengaluru, Karnataka, India13 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 7+ years of experience in product design.
  • Expert in crafting minimalist web and mobile experiences.
  • Led design teams to modernize digital payment ecosystems.
Stackforce AI infers this person is a SaaS Product Designer with strong UX capabilities.

Contact

Skills

Core Skills

User Experience DesignProduct Design

Other Skills

After EffectsCC++CSS3Cascading Style Sheets (CSS)Figma (Software)Front-end DevelopmentGraphic DesignGraphicsHTML5Human Computer InteractionInformation ArchitectureInformation DesignInteraction DesignJava

About

Passionate product designer and maker with 7+ years of experience crafting web and mobile experiences. A specialist in ideas and minimalist in design. Originally from Kerala, I did my undergraduate studies in Computer Science and Engineering at Birla Institute of Technology and Science, Pilani. I consider design as a tool to build functional and beautiful experiences solving real-world problems by bringing user and business goals together. Experienced in UI/UX Design and front-end web development, I love building functional user experiences that are simple yet elegant. When not pushing pixels, I enjoy cycling, reading and making stuff.

Experience

13 yrs 1 mo
Total Experience
2 yrs 8 mos
Average Tenure
5 yrs 7 mos
Current Experience

Zeta

3 roles

UX Design Manager

Promoted

Jul 2023Present · 2 yrs 11 mos

  • Spearhead the UX design and strategy for PayZapp, managing a 10-person design team focused on modernizing the digital payments ecosystem for HDFC Bank.
Team LeadershipLeadershipManagementPeople ManagementUser Experience DesignProduct Design

Lead UX Designer

Jul 2021Present · 4 yrs 11 mos

Senior User Experience Designer

Oct 2020Jun 2021 · 8 mos

Tapchief

2 roles

Design Lead

Aug 2018Oct 2020 · 2 yrs 2 mos · Bengaluru Area, India

  • Ensure quality, creativity and delivery aspects of the design function undertakings. As a design manager, I also oversee the day-to-day operations in the design department along with it's collaborative undertakings with the external stakeholders.
  • Built the design function from ground-up and scaled it to a team of multifaceted designers
  • Conceptualised, researched, ideated and designed the TapChief Marketplace module facilitating freelancers to discover high paying gigs and agencies to connect to top talents in the industry
  • Designed TapChief Crew, a recruiting software to hire and onboard freelancers and experts. Crew was designed for organisations to make their freelancer hiring pipeline seamless across discovery, assignments, invoices and payment modules.
  • Designed TapChief Workspace, an all in one toolkit for agencies, freelancers and small teams to manage everything from Proposals, Projects, Tasks and Invoices, for free.
  • Designed and iterated the TapChief Showcase module, a completely customisable profile builder for professionals and freelancer experts to showcase their experience, portfolio, skills and more. Also designed an associated onboarding module to make sure users had a pleasant experience setting up their Showcase.
  • Built a Centralised Design System to unify the design paradigms used across multiple products at TapChief. Also worked in close collaboration with the UI Developers to build a component library out of the design system.
  • Led the TapChief2.0 Redesign Campaign and Reveal event associated with it. The redesign involved an upgraded brand identity, polished landing pages and seamless product experience, all in-line with the new identity.

Product Designer and Founding Team Member

Feb 2016Aug 2018 · 2 yrs 6 mos · Bengaluru Area, India

  • TapChief is an online platform that enables businesses to source and shortlist industry experts and freelancers while helping professionals redefine the way they work. TapChief is building the Future of Work, one professional at a time.
  • As a Product Designer and UI Developer at TapChief, I
  • Was primarily responsible for translating product feature requirement specifications to functional user experiences and high-fid mockups with well optimized and seamless user flows ensuring the integrity of the brand.
  • Worked with the marketing, sales and operations teams in meeting the day-to-day design requirements.
  • Was responsible for the translation of the approved design specifications into functional Angular 5 components leveraging the web technologies including HTML5, CSS3, SASS and LESS.
User Experience DesignUI DevelopmentHTML5CSS3SASSLESS+1

Dextra

Product Design Consultant

Dec 2015Apr 2016 · 4 mos · Bengaluru, Karnataka, India

  • Dextra is an Online collaboration platform for the global creative community. A place where one can easily search for Musicians, Dancers, Film artists, Writers, Visual artists, Designers and all such creative people around the world, as per the availability, location, budget and skill level required.
  • I worked with Dextra during the days of inception, closely collaborated with the founders in setting up general design principles, branding guidelines and a visual language for the product.

Altair engineering

Design Intern

Jul 2015Dec 2015 · 5 mos · Bangalore

  • Altair Engineering is an American product design and development, engineering software and cloud computing software company.
  • Worked on the IA and dashboard architecture of HiQube, Altair's Multi-Dimensional Database Modelling System. HiQube is a high-performance, optimization-driven business intelligence and data analytics solution for guided decision-making. HiQube leads an advanced generation of BI technology, serving as both an end-to-end BI solution and a complementary software stack extension to perform higher-level data analytics.
  • Optimised the system for a faster and more accurate decision-making during the entire Product Life Cycle (PLC) with the help of interactive dashboards/charts.
  • Designed and developed Data Models in HiQube according to the organizational requirements.

#learn

User Interface Designer

Jun 2015Nov 2015 · 5 mos · Bengaluru Area, India

  • Hashlearn, a US based Ed-tech company acquired Edvice in 2015. HashLearn Now, the rebranded Edvice evolved to a tutoring app that offers the best way to share actionable learning content with students.
  • As a founding UI Designer at the company, I
  • Was responsible for translating high-level requirements into prototypes, wireframes and functional specifications of the Android and iOS applications.
  • Coordinated with the marketing team and developed day-to-day marketing materials.
  • Oversaw and directed long term promotional projects and maintained overall design aesthetic of the company.

Edvice

UI/UX Designer

Feb 2015Jul 2015 · 5 mos · Pilani

  • Edvice connects students preparing for Entrance exams with student tutors studying in premier colleges in the country.
  • As a founding team member and the sole designer in the team, I had the privilege to build the design function at Edvice from ground-up.
  • Followed a User Centric Approach to develop the User Experience strategy for the app and created wireframes, sketches and illustrations, designed pixel-perfect mockups
  • Worked on translating the final design mockups and developed HTML/CSS working prototypes.
  • Was accountable for branding, conceptualization and development of the website
  • Responsible for achieving statistically successful and competitive branding campaigns.
  • Worked in close association with the back-end team for developing a platform for the student tutors to register themselves on Edvice.

Connextech

Web Development Associate

Jan 2015Feb 2015 · 1 mo · New Delhi Area, India

  • • Created visual designs that addressed business, brand, market and user requirements, including the design and production of logos, brochures, publicity posters and other user interface elements

Green council bits pilani

Tech Team Head

Aug 2014Mar 2015 · 7 mos · Pilani

  • The Green Council, backed by BITS Pilani Students Union is a collective sustainability themed student organization that strives for energy efficiency and waste utilization in different arenas.
  • The council implements several projects aiming at reducing energy wastage and increasing awareness regarding water conservation, electricity consumption etc.
  • I was responsible for supporting the energy awareness campaign with creative, aptful and timely affiches and ensuring the active social media presence of the council.

Centre for development of imaging technology

Web Development Intern

May 2014Jul 2014 · 2 mos · Thiruvananthapuram

  • Centre for Development of Imaging Technology (C-DIT) is a unique organization working in the area of convergence and beyond of Information and Communication Technologies (ICT) and Content development and dissemination in multi-media formats.
  • Redesigned and developed several Kerala Govt websites with content management systems (Wordpress, Joomla!)

Department of visual media, bits pilani

Joint Coordinator

Jan 2013Jun 2015 · 2 yrs 5 mos · Pilani

  • Department of Visual Media is a group of talented young people, better called Designers, Coders and Animators. DVM handles the websites, videos and other visual media that go into the completion of a fest or some college activity. We also handle the projectors and the coverage of the fests.
  • My job as the team lead included coordinating and supervising the work of the department by providing necessary guidance and tutoring lessons to the team.
  • Was responsible for coordinating the development and maintenance of the official website of BITS Open Sports Meet 2014, which facilitated the online registration and real-time hosting of results. The website played a key role in easing out the registration process for more than 10,000 participants.

Education

Birla Institute of Technology and Science, Pilani

Bachelor of Engineering (Hons) — Computer Science

Jan 2012Jan 2016

Don Bosco Higher Secondary School, Irinjalakuda

Computer Science

Jan 1998Jan 2012

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