Jan 2022 – Jul 2024 · 2 yrs 6 mos · Miami-Fort Lauderdale Area

• In charge of handling a team of several specialists to understand, formulate, and implement client briefs and requirements across a portfolio of 200+ international projects.
• Conduct thorough quality checks on each aspect of the project that goes through the delivery team to the client representative teams.
• Guide and inform specialists on the best practices to follow while working on the project that gives value to end customers and brings the most leads.
• Handle emergency deliverables, content calendars and deadlines for each client and in-house project while ensuring the delivery of high-quality, top-notch work that meets industry standards.
• Work on developing and implementing a thoughtful, innovative, and effective project development strategy for all client as well as in-house projects.
• Work on producing, developing, and quality checking thought leadership protocols and video based content such as podcasts, webinars, and interactive coaching sessions for business owners and potential clients.
• Worked with text and image based enterprise AI models including chatGPT and Jasper through prompt engineering, annotation and recurrent learning feedback.
• Regularly updating, formulating, checking and reporting on project KPIs like CTRs, Organic Traffic, site load speed, site lag, bounce rates, TOFU, MOFU AND BOFU conversions and more using advanced analytics tools including GA4, SEMrush, Ahrefs, Tableu, Power BI, MS excel, SharePoint and Hubspot CRM.

Nov 2021 – Jan 2022 · 2 mos · Miami-Fort Lauderdale Area

Jan 2018 – Oct 2021 · 3 yrs 9 mos · Jaipur, Rajasthan, India

• Worked as technical content strategist for several client projects, including VLCC, PVR, Samsung, Micromax, Vivo, Taj Rambagh Palace, Steam Rambagh, Daiwa and Shinco India, Select CITYWALK, LesPetits and Times Of India group.
• Produced and created blogs, PR Releases, infographics, website content, social media copies for posts, ads, as well as scripts for videos and TVCs for client projects and in-house projects.
• Worked on developing an effective, attractive content strategy for client projects as well as several in-house projects.
• Travelled to various live events, including Times Literature Fest, Jaipur Literature Festival, Times Women's Drive and JK Tyre Motorsports, to cover the events via social media posts, videos, reels, stories, and live videos.
• Worked on several pitch decks and proposition presentations to showcase to potential prospects and interested parties.

Jul 2017 – Dec 2017 · 5 mos · Jaipur, Rajasthan, India

• Worked as the lead copywriter to produce and publish blogs, social media posts, campaigns, PR Releases, Google ads, and infomercials.
• Worked closely with the graphic designers to establish and implement a unique brand tone in all of the company's social and online communication.
• Travelled to live events and covered them via social media posts, stories, and made short videos to use as marketing collateral.

Jun 2017 – Oct 2017 · 4 mos · Jaipur, Rajasthan, India

• Responsible for creating, managing and updating the company profile and web content pertaining to the latest developments in the company.
• Worked with designers to ensure the company's communication was in line with the brand tone, voice, and message.
• Brainstormed new creative tactics to help the company's social media channels grow.