Antonella Viso

Business Development Executive

Mexico City, Mexico5 yrs 7 mos experience

Highly Stable

Key Highlights

Proven track record in driving user acquisition.
Expert in multichannel marketing strategies.
Strong background in community growth and engagement.

Stackforce AI infers this person is a Marketing Specialist with expertise in SaaS and MarTech industries.

Contact

Skills

Core Skills

Account Based MarketingDigital StrategyDigital MarketingSocial Media MarketingCustomer Relationship Management (crm)Email MarketingOnline MarketingSocial Media StrategyMedia Strategy

Other Skills

Marketing AnalyticsCampaign ManagementLocalizationCross-functional CollaborationPPCDigital CampaignsInfluencer MarketingCRMEmail PerformanceSEOSocial MediaContent DevelopmentCampaign DevelopmentInfluencer PartnershipsMarket Planning

About

Marketing strategist with 6+ years of experience driving multichannel campaigns, user acquisition, content strategy, and community growth across marketplaces, SaaS and global tech brands. I specialize in combining data, creativity and cultural insights to design campaigns that attract, engage and convert users.

Experience

5 yrs 7 mos

Total Experience

2 yrs 2 mos

Average Tenure

Current Experience

Cloudflare

ABM Marketing Coordinator

May 2024 – Sep 2025 · 1 yr 4 mos · Remote

Collaborated with cross-functional teams (Sales, Brand Comms, Globalization) to localize
campaigns in Spanish and Portuguese.
Managed campaigns, contact and account lists and post-event nurturing, helping sales close key
accounts in different verticals.
Oversaw delivery of creative assets and coordinated event logistics.
Drove key accounts down the funnel through tailored marketing initiatives aligned with sales
goals and campaign performance metrics.

Account Based MarketingCustomer Relationship Management (CRM)Marketing AnalyticsDigital Strategy

Wayaboo

Marketing Coordinator

Dec 2023 – May 2024 · 5 mos · Mexico City Metropolitan Area · Remote

Designed and optimized digital campaigns for emerging brands, including email, PPC (Google, Meta, LinkedIn), and landing page funnels.
Developed social media strategy to help creators build communities pre-monetization, driving a 45% increase in story views and 30% follower growth in 3 weeks.
Led performance reporting, creative testing, and messaging iteration to enhance engagement and refine product-market fit.

Digital MarketingSocial Media MarketingEmail MarketingPPC

Meru

2 roles

Brand Associate

Promoted

Jul 2023 – Jan 2024 · 6 mos

Led CRM messaging initiatives, including the design and deployment of SMS and push notification campaigns through app-based customer journeys.
Used segmentation and behavioral triggers to improve campaign relevance and conversion.
Improved email performance (open rate from 2% to 14%) through A/B testing and automation workflows.
Managed influencer collaborations and a targeted reward program that contributed to a 15% increase in monthly sales.
Supported product launch communication plans with full-funnel messaging aligned to the brand voice.

Customer Relationship Management (CRM)Email MarketingInfluencer Marketing

Brand Marketing Analyst

Dec 2021 – Aug 2023 · 1 yr 8 mos

Build an online community through social media strategies. Follow SEO best practices to maximize traffic to website. Develop illustrations, blog posts, email marketing campaigns and social media templates.

Online MarketingSocial Media StrategySEO

Verticales

Brand Marketing Coordinator

Oct 2019 – Dec 2022 · 3 yrs 2 mos · Caracas, Federal District, Venezuela

Led end-to-end campaign development for product launches, managing messaging, visual assets, and rollout calendars across email, blog, social media, and in-store.
Built strategic partnerships with influencers and brand collaborators to drive awareness and conversions.
Designed seasonal campaign themes and managed photo/video shoots for performance and brand identity.
Created email flows for lead nurturing and long-term retention.

Online MarketingMedia StrategyEmail Marketing