Antonio Cappiello

Co-Founder

The Randstad, Netherlands8 yrs experience

Highly Stable

Key Highlights

Founder of Selanto Apps with 5M+ downloads.
Developed PricePush for global app pricing.
Expert in mobile app monetization strategies.

Stackforce AI infers this person is a mobile app developer and entrepreneur with expertise in SaaS and consumer health applications.

Contact

Skills

Core Skills

Android DevelopmentProductMonetizationUi DesignScrumPerformance OptimizationPrototypingRegulatory ComplianceTestingSoftware DesignRefactoring

Other Skills

UXDistributionAutomationSaaSPricing StrategyUX DesignSecurity StandardsCI/CDMobile-Backend ArchitectureCode RefactoringDesign SprintsFirmware TestingTest Scenario DesignRefactoring StrategySocial Advertising

About

I’ve been building and shipping mobile apps since 2012.After years as a Senior Android Engineer in corporate (ING, Coolblue, DigiVox), I left in 2021 to build independently. Today I run Selanto Apps, a portfolio of 6 consumer apps across health and mindset: • 5M+ downloads • 4.6★ average rating • Profitable without paid acquisition I focus on building simple, useful apps, then continuously improving them across: • Product • UX • Distribution • Monetization• Automation Over the years, I’ve experimented heavily with global pricing and store monetization strategies. By optimizing pricing per country based on purchasing power (not just FX conversion), I achieved 20–50% revenue uplift across my own portfolio, without increasing traffic. That internal system evolved into PricePush, a SaaS that helps mobile developers localize and push app prices across 170+ countries in seconds. I’m still building consumer apps. Now I’m also building the tools behind them. I share openly about indie app operations, AI workflows, pricing strategy, and building sustainably as a solo founder. If you're building mobile apps and care about long-term leverage over short-term hacks, we’ll get along.

Experience

8 yrs

Total Experience

1 yr 7 mos

Average Tenure

Current Experience

Selanto apps

Founder & Indie Developer | 5M Downloads, 4.6★ Across 6 Apps📱🌈

Mar 2021 – Present · 5 yrs 2 mos · Rotterdam, South Holland, Netherlands

I build apps to inspire positive change, empower health, and simplify daily wellness routines. Over the years, I've developed a portfolio of four unique apps with a combined 4M+ downloads and an impressive 4.6★ average rating, loved by users worldwide for their ease of use and effectiveness.
🚀 My Journey in App Development: From day one, my mission has been clear: create tools that help people improve their lives in small, meaningful ways. Each app is designed with a specific purpose:
🌱 Why I Do It: We live in a fast-paced world where managing health, focus, and mental well-being can be challenging. My goal is to create apps that make these areas of life a little simpler, offering both functionality and a sense of community. The 4M+ downloads and positive user feedback have been incredible motivators, driving me to keep creating.
🌍 What’s Next: With Uplift (https://upliftaffirmations.com/) now launched, I'm excited to expand into the mental wellness space, aiming to bring positivity and encouragement to people’s daily lives. I’m constantly listening to user feedback to improve and refine each app, making sure they provide real value and support.
📲 Try the my apps for free: https://selantoapps.com/
Every download, review, and piece of feedback counts and helps me make each app the best it can be.

Android DevelopmentProductUXDistributionMonetizationAutomation

Digivox b.v.

Senior Android Developer

Aug 2017 – Feb 2021 · 3 yrs 6 mos · Rotterdam Area, Netherlands

I design and develop advanced security related applications for android handsets which support the work of low enforcement agencies and intelligence services in more then 15 countries all over the world.
High code quality and compliance with security standards are part of my daily development work.
Furthermore, my passion for UI and UX design allows me to develop easy to use and easy to understand applications. Adherence to the best UX practices together with my original design touch, inspire me to build beautiful and functional android applications.
I enjoy to collaborate with the “counterpart” mobile world, my ios colleagues, and with the backend developers because I like the exchange of ideas and because I believe that only via collaborating with the whole team makes it possible to achieve great result in software development.
Please note that due to the sensitive nature of our products, I can not provide detailed features here.
Please contact our sales team (https://www.digivox.nl/home/contact/) for more detailed information and/or price quotation.

Android DevelopmentUI DesignUX DesignSecurity Standards

Always hello

Senior Android Developer and Scrum Master

Jun 2016 – Aug 2017 · 1 yr 2 mos · Rotterdam Area, Netherlands

When I joined this start-up there were no scrum process in place, no CI/CD pipeline and no beta app released to the store yet.
I immediately become responsible for the scrum process of the mobile and backend team, managing also off-shore teams, designing the Mobile-Backend Architecture, developing and releasing the android app, and maintaining the CI and CD pipeline.

ScrumCI/CDMobile-Backend ArchitectureAndroid Development

Ing

Android Developer

Mar 2016 – May 2016 · 2 mos · Amsterdam Area, Netherlands

In my short assignment at ING, I worked on optimising the performance of the existing business app, and in refactoring the codebase towards the clean principles. Being a bank business, there use a strong focus on security, quality and testing in any aspect of the development process.

Android DevelopmentPerformance OptimizationCode Refactoring

Coolblue

Android Developer

Nov 2014 – Feb 2016 · 1 yr 3 mos · Rotterdam Area, Netherlands

In Coolblue, the leading web-shop company of The Netherlands, I have helped to build the first mobile team of the company and helped to understand what kind of app was more suitable for it. After several design sprints and prototypes, I have build the first beta version of the Track&Trace App of this company, leaving the ground ready for future development.

Android DevelopmentDesign SprintsPrototyping

Sitecom europe bv

Android/Linux/Network Engineer

Feb 2013 – Oct 2014 · 1 yr 8 mos

At Sitecom, a Dutch company manufacturing and selling modem-router, I was firstly hired in the R&D team to enhance and test the firmware of their networking devices, but after a few months I became the leader of the first mobile app of the company. I have proposed, prototyped and brought to production the app that nowadays the Sitecom’s clients use for managing their home WiFi.

Android DevelopmentFirmware TestingPrototyping

Gaming laboratories international, llc

Online Games Verification Engineer

Aug 2012 – Jan 2013 · 5 mos · Hillegom, The Netherlands

As Verification Engineer I have done regulatory compliance verification of gambling software products. I have designed and executed test scenarios from source code level until system level. Ultimately I have analysed, verified and validated complex system architectures based on various development frameworks and languages.

Regulatory ComplianceTest Scenario DesignTesting

Vrije universiteit amsterdam (vu amsterdam)

Professor Assistant in Software Design

Apr 2012 – May 2012 · 1 mo · Vrije Universiteit Amsterdam

A side-job to during my studies to help the Prof. Patricia Lago with her course on Software Modelling.

Woodwing

Software Architect Junior

Jan 2012 – Jul 2012 · 6 mos · Zaandam

I have worked in this company as trainee for my second master degree in Software Engineering (GSEEM). Here I have defined a refactoring strategy to improve software architecture and evolvability of a legacy systems. In particularly I have analysed change-coupling tendency of development units and re-designed architecture fragments to reduce the current maintainability effort and to enhance the overall system evolvability.

Software DesignRefactoring StrategyRefactoring