Jul 2023 – Feb 2024 · 7 mos · Sydney, New South Wales, Australia · Remote

• Automotive eCommerce Tech
• vyro.com.au
• Worked closely with the leadership team to deliver the MVP of Vyro’s core product—a Content Management System (CMS) for the automotive industry. This system integrates a backend management interface and a customer-facing eCommerce website featuring vehicle configurators used by global automotive brands like Lotus, Polestar, and Cupra.

Dec 2021 – Apr 2023 · 1 yr 4 mos · Melbourne, Victoria, Australia · Remote

• AI-Enabled Enterprise Solutions
• cleardynamics.com.au
• I was the first designer to join the team, working closely with the Head of Design & Experience to build design capabilities and provide product design consultation across various industries such as wine, manufacturing, energy, and retail.
• Key Projects:
• Treasury Wine Estates – Led design for a Bottling Application Form, streamlining workflows for quality assurance and packaging approvals.
• IVE Group – Designed IVErify, a production workflow and timesheet management tool, improving efficiency across multiple manufacturing plants.
• saive – Designed an MVP for an energy startup, featuring a lead generation website, customer onboarding, and energy deal comparison tools.
• AFI Branding – Designed over 10 tailored dashboards for internal departments to enhance operational efficiency.
• Clear Dynamics CRM & ERP – Developed a white-label CRM and ERP solution that extended across multiple industry verticals, showcasing the scalability of Clear Dynamics’ platform.

Jul 2020 – Dec 2021 · 1 yr 5 mos · Melbourne, Victoria, Australia · Remote

• Retail Media Software Solutions
• mercatogroup.com.au
• As a founding team member, I led product design in collaboration with the Chief Product Officer and Engineering team, driving the development of three key products inc. design system implementation:
• Mercato Digital Signage – Launched the MVP in six months, now deployed across 700+ locations with a monthly reach of 98 million viewers, driving company growth and expansion into Southeast Asia.
• Mercato Programmatic Publishing – Designed a platform enabling precise ad targeting and automated workflows, laying the foundation for ongoing development with detailed backlogs.
• Mercato Digital Publishing – Automated catalogue publishing for major retailers, reducing inefficiencies by 60% and integrating seamlessly with legacy systems.

Mar 2020 – Jul 2020 · 4 mos · Melbourne, Victoria, Australia · Hybrid

• Digital Transformation and Consulting Services
• excopartners.com
• During my tenure, I led the following two major projects.
• 1. National Centre for Farmer Health (NCFH) – Website
• Agricultural Health and Safety
• farmerhealth.org.au
• Led UX design for NCFH’s digital transformation, creating a new website to support the safety and wellbeing of Australian farmers. This work projected to serve over 50,000 users in the first year and earned recognition as an ABA100 Winner for Digital Customer Experience Management and Community Contribution in The Australian Business Awards 2021.
• 2. University of Melbourne – Research Budget Manager Tool
• Education & Research
• unimelb.edu.au
• Led discovery and design phases for a tool aimed at simplifying research budget management. Unfortunately, the project was cancelled midway due to the COVID-19 outbreak.

Jul 2019 – Mar 2020 · 8 mos · Melbourne, Australia · On-site

• Sports and Racing Wagering
• sportsbet.com.au
• Worked with various teams and projects, including internal tools, websites, iOS, and Android apps. My role spanned Sports and Racing, Internal Technology, and global collaborations with Paddy Power, FanDuel, and Betfair.
• Key Projects:
• Fastcode Live Multi – Designed a feature for placing live multi-bets, generating unique codes for faster phone-based betting, which improved operational efficiency and increased the volume of bets by 113%.
• Alium Risk & Trading Platform – Collaborated with international teams to design a platform for traders to set and monitor game odds. Contributed foundational design concepts through user research, journey mapping, and interviews.
• NBA Player Hub, Racing Best Bets, Million $ Tipping – Supported various projects, providing UX/UI design for mobile and web apps, and contributing to information architecture.

Sep 2018 – Jun 2019 · 9 mos · Melbourne, Australia · On-site

• Energy
• agl.com.au
• As part of Digital Sales & Web Experience Design team, I provided support across AGL’s key digital platforms, including the end-user sales site, customer onboarding processes and worked alongside the legal, copywriting, and marketing teams to ensure legal compliance across digital content.

Aug 2018 – Sep 2018 · 1 mo · Melbourne, Australia · On-site

• Worked under RXP Group (now acquired by Capgemini)
• Project: Betfair Live Analytics Tool
• Sports and Racing Wagering
• betfair.com.au
• As Lead UX Designer at RXP, I led a five-week discovery sprint for Betfair’s Live Analytics Tool, aimed at delivering real-time insights for racing enthusiasts. Collaborating with key stakeholders, I facilitated workshops, conducted user research, and developed user personas and journey maps to guide the tool’s features.
• Delivered low-fidelity designs and detailed feature documentation, which transitioned seamlessly into development. The sprint was praised by stakeholders for its rapid understanding of the betting industry, ensuring that the tool was well-positioned for a successful launch in the market.

Jul 2017 – Aug 2018 · 1 yr 1 mo · Melbourne, Victoria, Australia · On-site

• Banking and Finance
• nab.com.au
• As part of NAB’s Business Transaction Onboarding team, I contributed to the digital transformation initiative behind nabONE, an internal platform consolidating over 40 legacy systems to improve operational efficiency. The focus was on developing a streamlined system for bankers, modernizing complex business onboarding tasks while accommodating users familiar with older legacy systems, some dating back to 1985.
• Highlights:
• Led the design of key features, including Trust Company Onboarding, KYC Status Manager, Account Opening & Creation, and Inflight Task Manager.
• Conducted in-depth research and usability tests to ensure the platform met user needs while easing the transition from older systems.
• Collaborated with senior stakeholders, including the Head of Platform and Design Lead, to align the product with business objectives and manage complex stakeholder dynamics.
• Worked with the nabONE platform team to streamline the design system, ensuring consistency and scalability across the platform.

Jan 2015 – Jun 2017 · 2 yrs 5 mos · Melbourne, Australia · On-site

• Directory and Digital Marketing Services
• sensis.com.au
• During my tenure at Sensis White Pages, I transitioned from Digital Designer to UX professional, gaining hands-on experience across the full UX process within a human-centered design framework. Under expert mentorship, I contributed to the digital transformation of White Pages—Australia’s leading business and individual directory—while navigating the complexities of legacy systems and large-scale data structures.
• Highlights:
• Designed the new White Pages website, aligning with the rebranding and collaborating with an external agency.
• Participated in future service vision projects with FJORD Accenture, contributing to 15 service design concepts aimed at revitalizing the White Pages brand.
• Conducted weekly user interviews and usability testing, creating user flows and journey maps to inform product decisions.
• Developed innovative proof-of-concepts to modernize the platform and improve user experience.

Apr 2014 – Dec 2014 · 8 mos · Melbourne, Australia · On-site

• Advertising
• bigreddigital.com
• At Big Red, I collaborated with the Creative Director, Copywriters, and other designers to deliver seamless and engaging digital experiences for major Australian brands such as Coles, First Choice Liquor, Liquorland, and Jetstar.
• Projects range from mobile-first responsive web experiences and user interfaces to a variety of digital marketing assets, supporting the execution of digital marketing campaigns, including the innovative use of AR technology.

Sep 2013 – Apr 2014 · 7 mos · Melbourne · On-site

• Digital Agency
• At Park Street Digital, I collaborated with the Creative Director, Copywriters, and Account Managers to deliver results-driven digital solutions for major brands across diverse industries including BP, King Gee, Hard Yakka, Bonds, and Target.
• Projects range from e-commerce platforms and mobile apps to digital marketing campaigns. Following my positive contributions, I was transferred to Big Red, a sister company, to take on other key projects.

Aug 2012 – Jun 2013 · 10 mos · Melbourne, Australia · On-site

• At Savvy Digital, I collaborated with the Director and Account Manager to deliver responsive website design projects for medium-sized local businesses. I was responsible for both UX/UI design and managing multiple client relationships. In addition, I sourced and coordinated outsourced development teams in India and Romania to ensure the timely delivery of projects, with a focus on websites managed through Adobe Business Catalyst.

Jul 2012 – Aug 2012 · 1 mo · Melbourne, Victoria, Australia · On-site

• During this short-term freelance project, I worked on the user interfaces for websites of notable clients such as Sauber, SMH Shop, and Wertheim.

Sep 2009 – Jul 2012 · 2 yrs 10 mos · Melbourne, Australia · On-site

• As a co-founder of Blu Cacti, my first-ever experience in setting up a business, I played a key role in growing the studio from a home-based setup into a fully operational multidisciplinary design studio. I led the team in providing creative direction across web, brand, print, and packaging design for small to medium-sized businesses in Melbourne.
• Key Responsibilities:
• Creative direction and team management, mentoring designers and overseeing all studio projects.
• Managed client relationships and took charge of project management from conception to delivery.
• Led marketing and business development to grow the studio’s client base.
• Directed photography art and supervised print production.
• Collaborated with clients such as Minuteman Press, In a Rush, Ramen-Ya, and Mortgage Zone.

Feb 2009 – Sep 2009 · 7 mos · Melbourne, Australia · On-site

• In my first role after relocating back to Melbourne, I supported the in-house marketing team by producing a variety of marketing collateral such as posters, packaging, brochures, and logo designs. I worked on projects for various bars and retail businesses owned by the company, including Cho Gao, Belgian Beer Cafe, and Ms. Anna.

Feb 2007 – Nov 2007 · 9 mos · Greater Jakarta Area, Indonesia · On-site

• At Leboye, a leading design studio in Jakarta, I worked as a Graphic Designer on high-profile projects for prestigious clients. In a fast-paced, high-pressure environment, I delivered corporate and brand identity, packaging, and graphic materials such as invitations, brochures, catalogues and annual reports. I worked on projects for well-known companies like Djarum, Lippo Group, Mahakam Beta Farma, Toto, and ABN Amro, among others.

Jun 2006 – Dec 2006 · 6 mos · Melbourne, Australia · On-site

• In this role, I worked as a Graphic Designer and Print Finished Artist at a local offset printer. My responsibilities included designing business cards, brochures, and flyers with quick turnarounds for various local businesses. I also handled artwork preparation, ensuring that designs were set up with the correct print and finishing specifications.

Jun 2005 – Sep 2005 · 3 mos · Brisbane, Australia · On-site

• As part of an internship program at the Griffith University-owned design studio, I had the opportunity to work with real commercial clients on various print material projects. These included designing catalogues, invitations, and brochures.

Dec 2004 – Feb 2005 · 2 mos · Greater Jakarta Area, Indonesia · On-site

• This role marked my first exposure to the professional creative industry. As an Intern Designer at one of Indonesia’s leading design studio during my university break, I had the opportunity to work on smaller projects and provide support across various ongoing client projects. This experience introduced me to the fast-paced world of design, where I contributed to tasks and gained hands-on experience within a professional design environment.