Anu Abraham — Product Manager

𝗘𝗻𝗮𝗯𝗹𝗶𝗻𝗴 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝘁𝘂𝗿𝗻 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱, 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲.I’m a 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 professional with over 𝟭𝟮 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 helping global brands make smarter, data-led decisions. I combine technical depth with strategic thinking to translate business goals into measurable outcomes. As a 𝟯𝗫 𝗔𝗱𝗼𝗯𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻 (𝟮𝟬𝟮𝟯–𝟮𝟬𝟮𝟲) and 𝗔𝗱𝗼𝗯𝗲 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 – 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗧𝗮𝗿𝗴𝗲𝘁, with certifications across the 𝗔𝗱𝗼𝗯𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘀𝘂𝗶𝘁𝗲 (𝗥𝗧-𝗖𝗗𝗣, 𝗖𝗝𝗔, 𝗔𝗝𝗢), 𝗔𝗘𝗠 and 𝗔𝗔𝗠, I specialize in bridging data strategy and execution to deliver meaningful customer-focused experiences. At 𝗣𝘂𝗯𝗹𝗶𝗰𝗶𝘀 𝗦𝗮𝗽𝗶𝗲𝗻𝘁, I lead analytics and optimization programs across multiple industries, driving data-driven decision-making and measurable growth. My work spans measurement frameworks, scalable analytics architectures and experimentation programs that enhance engagement and conversion performance. As part of the 𝗔𝗘𝗣 𝗙𝗼𝗰𝘂𝘀 𝗚𝗿𝗼𝘂𝗽 within the Data COE, I contribute to proofs of concept, capability building and best-practice frameworks for audience activation and personalization. I’m also involved in mentorship and enablement, guiding peers through Adobe Analytics, AEP and CJA certifications, and conducting training sessions on Adobe Target, AEP and optimization practices. Passionate about 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 and 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 contribution, I serve as an 𝗔𝗱𝗼𝗯𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 (𝟮𝟬𝟮𝟱) and participated in 𝗔𝗱𝗼𝗯𝗲’𝘀 𝗠𝗲𝗻𝘁𝗼𝗿𝘀𝗵𝗶𝗽 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 (𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝗖𝗼𝗵𝗼𝗿𝘁 mentor). 📊 𝗖𝗼𝗿𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:Adobe Analytics | Adobe Target | Adobe Experience Platform (RT-CDP, CJA, AJO) | Adobe Experience Manager (AEM) | Adobe Audience Manager (AAM) | Personalization | A/B Testing | Customer Journey Analytics | Data Strategy | Digital Experience Optimization 🧠 𝗞𝗲𝘆 𝗦𝗸𝗶𝗹𝗹𝘀 & 𝗧𝗼𝗼𝗹𝘀:Power BI | Google Analytics | Google Tag Manager | Optimizely | ObservePoint | Omnibug | SQL | Python | JavaScript | HTML/CSS | REST APIs | Tag Debugging | WebSDK | Adobe Launch | Confluence | JIRA

Stackforce AI infers this person is a MarTech expert specializing in data-driven customer experience optimization.

Location: Melbourne, Victoria, Australia

Experience: 13 yrs 2 mos

Skills

Adobe Analytics
Data Strategy
Digital Experience Optimization
Web Development
Business Analysis

Career Highlights

3X Adobe Analytics Champion driving data-led strategies.
Expert in Adobe Experience Cloud solutions for optimization.
Mentor and community advisor in analytics best practices.

Work Experience

Capgemini

Adobe MarTech Analytics Lead (2 mos)

Publicis Sapient

Senior Associate Data Analytics L2 (3 yrs 9 mos)

Tata Consultancy Services

Digital Marketing Team Technical Lead (6 yrs 1 mo)

Early Career Roles : Java & Web Development | Business Analysis | Digital Analytics (3 yrs 2 mos)

Education

Bachelor of Technology (B.Tech.) at Mahatma Gandhi University, Kerala

Anu Abraham

Product Manager

Melbourne, Victoria, Australia13 yrs 2 mos experience

Highly Stable

Key Highlights

3X Adobe Analytics Champion driving data-led strategies.
Expert in Adobe Experience Cloud solutions for optimization.
Mentor and community advisor in analytics best practices.

Stackforce AI infers this person is a MarTech expert specializing in data-driven customer experience optimization.

Contact

Skills

Core Skills

Adobe AnalyticsData StrategyDigital Experience OptimizationWeb DevelopmentBusiness Analysis

Other Skills

Adobe TargetAdobe Experience PlatformRT-CDPCJAMeasurement frameworksOptimization strategiesData-driven decision-makingCross-functional collaborationGoogle AnalyticsA/B TestingPersonalizationJavaJavaScriptHTML/CSSWeb Analytics

About

Experience

13 yrs 2 mos

Total Experience

6 yrs 6 mos

Average Tenure

2 mos

Current Experience

Capgemini

Adobe MarTech Analytics Lead

Apr 2026 – Present · 2 mos · Melbourne, Victoria, Australia · Hybrid

Publicis sapient

Senior Associate Data Analytics L2

Jun 2022 – Mar 2026 · 3 yrs 9 mos

Driving data-led experience optimisation across multiple industries using Adobe Experience Cloud solutions.
Key Contributions:
Lead MarTech, analytics and experimentation workstreams, translating business goals into measurable customer experience outcomes.
Architect scalable Adobe Analytics, Target and AEP (RT-CDP, CJA) implementations, ensuring clean, consistent and privacy-aligned data flows.
Define measurement frameworks and optimisation strategies that improve engagement, conversion and test velocity.
Partner with cross-functional teams to design and deliver end-to-end experimentation programs powered by Adobe Target and analytics insights.
Contribute to the AEP Focus Group within PS Data COE, building POCs, capability frameworks and best-practice guidelines.
Mentor colleagues preparing for Adobe Analytics, AEP and CJA certifications, and facilitate internal training sessions on Adobe Target, AEP and optimisation best practices.

Adobe AnalyticsAdobe TargetAdobe Experience PlatformRT-CDPCJAMeasurement frameworks+4

Tata consultancy services

2 roles

Digital Marketing Team Technical Lead

Promoted

May 2016 – Jun 2022 · 6 yrs 1 mo

Led digital analytics and personalisation initiatives, delivering implementation across enterprise web and mobile platforms to enable data-driven decision-making and measurable optimisation outcomes.
Key Contributions:
Designed and implemented Adobe Analytics, Target and Google Analytics solutions across web and mobile properties, enabling robust experience measurement.
Migrated legacy DTM setups to Adobe Launch and established scalable tagging, consent-based activation and governance frameworks.
Built tracking strategies for key CX interactions including form analytics, internal search, downloads, video tracking and gated content.
Implemented A/B tests, personalisation activities and audience-based targeting using Adobe Target.
Created and maintained BRDs, SDRs, audits and analytics configuration documentation for enterprise clients.
Mentored new team members on analytics development, QA and Adobe Experience Cloud best practices.

Adobe AnalyticsAdobe TargetGoogle AnalyticsA/B TestingPersonalizationData-driven decision-making+1

Early Career Roles : Java & Web Development | Business Analysis | Digital Analytics

Mar 2013 – May 2016 · 3 yrs 2 mos

Built a strong technical and analytical foundation through diverse roles across development, business analysis and web analytics.
Key Contributions:
Developed internal tools and web interfaces using Java, JavaScript, HTML/CSS, building a solid understanding of web technologies and data flows.
Served as Project Coordinator & Business Analyst for TCS’s data visualization product, working with global clients to gather requirements, create POCs, present dashboards and shape use-case driven solutions.
Strengthened core skills in solution design, documentation, stakeholder engagement and delivery coordination.
Transitioned into Web Analytics Development, supporting tagging, validation, dashboarding and early analytics implementation.
These combined experiences formed the foundation for my future expertise in digital analytics, personalisation, experimentation and MarTech architecture.

JavaJavaScriptHTML/CSSBusiness AnalysisWeb AnalyticsWeb Development