Aug 2022 – Nov 2025 · 3 yrs 3 mos · Salt Lake City Metropolitan Area · Remote

• WebFOCUS is a 50-year-old enterprise BI platform (acquired by Tibco/CSG) with deep technical complexity. I operated as a de facto Product Architect, shaping direction without formal authority and earning full autonomy from leadership.
• 🚀 LEGACY MODERNIZATION (ReportCaster)
• The Challenge: Voluntarily took ownership of the platform’s largest deferred initiative—a mission-critical scheduling engine executing 20M+ jobs/week with no documentation.
• The Fix: Consolidated 5 fragmented subsystems into one unified workflow.
• The Impact: Reduced click-depth by 60%, eliminated reliance on tribal knowledge, and created the "source of truth" documentation that unblocked Engineering, PM, and Support. Shipped in WebFOCUS 9.3.
• 🤖 AI/ML STRATEGY (ML Functions)
• The Challenge: Designing an end-to-end ML model training workflow for non-technical business users.
• The Process: Self-learned ML concepts (MIT xPRO) to bridge the gap with Data Science. Led 10+ iteration cycles with Principal Scientists.
• The Result: Delivered a guided 4-step wizard that democratized model training, significantly improving user transparency and confidence.
• 🧩 SYSTEMS ARCHITECTURE (IQ Plugin)
• The Insight: Identified fragmentation across isolated DSML features (NLQ, Insights, ML).
• The Architecture: Architected a "Zero-to-One" unified hub that consolidated these tools into a single, learnable mental model.
• The Legacy: Presented vision to Director-level leadership; design patterns were adopted as the "North Star" for the future roadmap.
• 📢 LEADERSHIP & SCALE
• Created Clarity: Operated in undefined spaces to onboard new PMs and engineers into legacy logic.
• Voice of Design: Delivered org-wide demos to 150+ stakeholders. Co-hosted Virtual User Group sessions for enterprise customers.

Mar 2022 – Jul 2022 · 4 mos · Greater Salt Lake City Area

• Contract Engagement. Lead Designer for a 0-to-1 niche matrimonial platform serving the Telugu community.
• Scope: Owned end-to-end delivery from conceptual workflows to high-fidelity UI.
• Impact: Collaborated directly with the founder to translate cultural nuances into intuitive digital workflows, designing a matchmaking experience focused on user trust, privacy, and seamless profile discovery.

Sep 2021 – Feb 2022 · 5 mos · Salt Lake City Metropolitan Area

• Gave birth to my son.

Mar 2017 – Aug 2021 · 4 yrs 5 mos · Salt Lake City Metropolitan Area · Remote

• Independent Product Consultancy. Operated as a full-stack product partner for founders and SMBs, delivering end-to-end design execution.
• Highlights:
• 0-to-1 Execution: Delivered full UX/UI for 10+ mobile and web products.
• Client Partnership: Acted as the sole design resource, managing scoping, strategy, and delivery.
• Scope: Branding, Visual Identity, Mobile UX, and Web Design.

Dec 2016 – Mar 2017 · 3 mos · Hyderabad Area, India · On-site

• Enterprise UX Agency. Delivered complex B2B solutions in a high-velocity agency environment.
• Highlights:
• Systems Design: Led the redesign of a multi-platform Conference Room Booking System (Web, Mobile, Tablet).
• Complexity: Designed data-heavy dashboards and B2B workflows.
• Collaboration: Managed direct relationships with clients, PMs, and engineering teams to handle evolving scopes.

Feb 2013 – Nov 2016 · 3 yrs 9 mos

• Founding Designer (Startup Environment). operated as the sole designer for a high-velocity mobile startup, delivering end-to-end execution across UX, UI, branding, illustration, and game mechanics.
• Highlights:
• High Output: Shipped 50+ mobile, web, and game projects in a rapid-deployment environment.
• Success: Designed and shipped "WordU" mobile game (12K downloads in first week).
• Scope: Owned the full stack of creative output: Product Design, Motion Graphics, Marketing Assets, and App Store Optimization.

Aug 2012 – Jan 2013 · 5 mos

• Rapid Progression. Started as an intern and was promoted to Sole Designer within 6 months based on performance and delivery. Designed UI assets for mobile applications and supported the founding team.