Aparna Rajan

Operations Associate

King of Prussia, Pennsylvania, United States3 yrs 9 mos experience
Highly Stable

Key Highlights

  • Expert in aligning marketing and project management.
  • Proven track record in optimizing workflows and processes.
  • Strong background in content strategy and SEO.
Stackforce AI infers this person is a MarTech professional with strong project management and marketing strategy skills.

Contact

Skills

Core Skills

Project ManagementMarketing StrategyEmail MarketingMarketing AutomationMarketing CoordinationOperations ManagementCustomer ServiceStrategic PlanningMarket ResearchB2b MarketingSales OperationsBusiness Analysis

Other Skills

Content Management Systems (CMS)Web DesignSearch Engine Optimization (SEO)SEO AuditsCross-Departmental CollaborationWorkflow ManagementWorkflow AnalysisJiraRed OakAirtablePowerBIUser Experience (UX)Strategic Project ManagementMass Email MarketingHubSpot

About

Specializing in driving clarity, structure, and momentum across complex projects and marketing initiatives. With a foundation in project management and a fluency in marketing strategy, I bring cross-functional teams into alignment and help organizations scale what works — efficiently and thoughtfully. My approach is systems-oriented and people-focused: building infrastructures that support execution, and empower teams to thrive within it. Whether leading a firmwide PM software rollout, shaping brand strategy, or reengineering workflows, I bring operational insight and creative problem-solving to every initiative. I’m particularly energized by opportunities where marketing meets operations — where strategy becomes action, and outcomes are measurable. Currently at the intersection of marketing, project leadership, and process innovation — and always open to connecting with professionals who value strategic thinking and practical execution.

Experience

3 yrs 9 mos
Total Experience
1 yr 10 mos
Average Tenure
--
Current Experience

Vanguard

Content Manager, UX Strategy

Feb 2026Present · 3 mos · Malvern, Pennsylvania, United States · Hybrid

  • Supporting the Personal Investor Public Site, I am managing the full lifecycle of content delivery to ensure compliance, SEO performance, and an excellent user experience. My work focuses on content triage, cross-functional coordination, and optimizing workflows to help Vanguard’s teams deliver high-quality, discoverable, and actionable content at scale.
  • Key Responsibilities / Achievements:
  • Triage and prioritize content requests via Jira and Red Oak, ensuring clear documentation, SEO/UX alignment, and accurate routing to stakeholders and internal creative teams.
  • Collaborate with Subject Matter Experts, SEO strategists, UX designers, and business partners to optimize content discoverability, usability, and compliance across 700+ pages.
  • Conduct monthly and quarterly audits of site content, tracking expiry, performance metrics, and alignment with SEO/UX best practices.
  • Maintain and enhance Airtable repository and Power BI dashboards to monitor page performance, accessibility, and risk metrics, integrating Adobe Analytics insights.
  • Surface SEO and UX recommendations to inform content prioritization, template updates, and workflow improvements.
  • Coordinate with internal creative agencies to ensure timely delivery and alignment of content updates with business goals.
Content Management Systems (CMS)Web DesignSearch Engine Optimization (SEO)SEO AuditsCross-Departmental CollaborationWorkflow Management+87

Hubspot

Email Marketing Specialist

Jan 2026Feb 2026 · 1 mo · Cambridge, Massachusetts, United States · Remote

  • Migrated 400+ automated email campaigns into updated, brand-compliant templates, contributing to a company-wide initiative to modernize lifecycle touchpoints and support a +10% click-through rate improvement goal.
  • Executed 20+ email builds per day using HubSpot’s drag-and-drop editor and smart modules to ensure scalability, personalization, and consistency.
  • Managed complex migration scenarios across multiple lifecycle programs while maintaining strict QA and brand standards.
  • Partnered with cross-functional program owners to ensure alignment, satisfaction, and on-time delivery.
  • Successfully met aggressive 5-week volume targets while maintaining quality benchmarks.
Mass Email MarketingHubSpotMarketing AutomationMarketing Campaign ManagementEmail Marketing

Sensiba llp

2 roles

Marketing Specialist

Promoted

Jul 2025Nov 2025 · 4 mos · San Ramon, California, United States · Remote

  • Implemented Monday.com and Wrike across the marketing team, improving workflow visibility and project reporting accuracy by 25%
  • Managed 20+ concurrent marketing initiatives weekly, balancing internal campaigns and cross-departmental requests
  • Coordinated a company-wide rebrand affecting 450+ employees, ensuring brand-compliant asset updates and a smooth multi-channel rollout
  • Built and deployed 5+ internal and external email campaigns monthly in HubSpot, updating 10 template use cases to maintain consistent branding
  • Oversaw an editorial calendar of 20+ content pieces per month, aligning deliverables with SEO goals, audience intent, and brand voice
  • Produced 6–10 client proposals weekly with a 100% on-time submission rate, contributing to a 20% increase in proposal effectiveness
Operations ManagementStrategic Project ManagementContent MarketingEmail MarketingProject ManagementMarketing Strategy

Marketing Coordinator

Nov 2022Jul 2025 · 2 yrs 8 mos · San Ramon, California, United States · Remote

  • Maintained HubSpot email campaigns and templates, ensuring timely delivery and consistent branding under guidance from senior team members.
  • Assisted in company-wide rebrand by updating assets and preparing materials for rollout across multiple channels.
  • Managed the day-to-day editorial calendar of 20+ content pieces per month, tracking deadlines and supporting content alignment with SEO goals.
  • Prepared and formatted 6–10 client proposals weekly, ensuring accuracy and on-time submission.
  • Contributed to workflow tracking in Monday.com and Wrike, helping maintain project visibility and reporting.
  • Supported 10+ weekly marketing projects between events, social media, web operations, etc.
Strategic CommunicationsProject ManagementMarketing CoordinationCorporate CommunicationsOperations

Corona public library

Library Associate

Jun 2022Nov 2022 · 5 mos · Corona, California, United States · On-site

  • Managed high-volume circulation desk operations, including check-in/check-out, account assistance, and patron inquiries.
  • Assisted community members in locating materials using the library’s catalog and digital search systems.
  • Maintained accurate inventory through shelving, classification adherence, and routine organizational audits.
  • Processed returns, holds, and new materials with strong attention to detail and data accuracy.
  • Delivered consistent, customer-focused service in a fast-paced, public-facing environment.
AdministrationOrganizational DevelopmentOperations ManagementStrategic CommunicationsMultitaskingOrganization Skills+2

Tidewatch

Project Associate

Oct 2021Dec 2021 · 2 mos · Portland, Maine, United States · Remote

  • Conducted direct market research among three Fortune 500 companies pertaining to a wide range of business-oriented topics.
  • Transcribed approximately two, 30-minute interviews daily to take a deeper dive into research concepts and understanding.
  • Displayed formal writing communication skills in the form of verbal language, daily written reports, and presentations.
  • Assisted in arranging 10-15 research interviews per week and built an effective cadence on client communications.
AdministrationAnalyticsB2B MarketingMarket ResearchQualitative Market ResearchCommunication+3

Fender musical instruments corporation

Project Coordinator

Sep 2021Jun 2022 · 9 mos · Corona, California, United States

  • Fabricated timeline and presentation formatting to streamline communication and effectively navigate key points.
  • Organized, coordinated, and submitted cost request forms for two large projects to obtain project funding.
  • Collaborated with 10 project managers to keep progress files up to date to align with a weekly reporting system.
  • Developed a financial tracking document consisting of material lists to better ensure the projected budget is on track.
  • Scheduled and led an average of 5 touch base meetings per week to discuss obstacles and progress in the project timeline.
WritingInternal CommunicationsProject CoordinationOperations ManagementStrategic CommunicationsOrganization Skills+6

Ulta beauty

Beauty Advisor

Mar 2020Sep 2021 · 1 yr 6 mos · Northborough, Massachusetts, United States

  • Collaborated with a team of 10, daily, to ensure efficient and effective sales of beauty products.
  • Responsible for keeping track of an average of $10,000 - $15,000 in daily sales stored in branch registers.
  • Maintained cleanliness and organization of more than 300 products along with counters and displays to ensure quality products and shopping conditions.
  • Acquired an average of 5 store credit card approved applications per week: increasing productivity numbers by 20%.
  • Raised exposure for various key brands through product demonstration and effective application methods.
Brand AwarenessBrand StrategyMakeup ArtistryInterpersonal SkillsStrategic CommunicationsBeauty Industry+9

Brown brothers harriman

Junior Analyst

Jan 2019Dec 2019 · 11 mos · Boston, Massachusetts · On-site

  • Co-managed a team of 60 colleagues during the development of the “US-Payroll Workday Project” resulting in the successful implementation on the deadline of January 1st, 2020.
  • Utilized Microsoft Office in creating the Project Charter, Business Requirements Document, and Team Vacation Day Calendars to improve project efficiency.
  • Planned and facilitated bi-weekly team meetings and project touch-base meetings to keep track of the ongoing project timelines to keep all teams organized and connected to each other.
  • Trained operations and project management new hires in all functionalities of the role; including leadership, documentation, and technology to assure the team a smooth transition into the new member.
  • Received and analyzed 8 reports per week to track success among team leaders in accordance with Payroll Project business requirements.
CommunicationProject CoordinationResearchCompetitive AnalysisInterpersonal SkillsOperations Management+8

Education

Drexel University

Bachelor of Science in Business Administration — Marketing with a Minor in Communications (Concentrated in Public Relations)

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