Apoorv G.

CEO

Greater Delhi, India15 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Achieved 87%+ client retention across APAC enterprise accounts.
  • Increased CSAT scores from 91.7% to 95% in under 12 months.
  • Pioneered AI-driven workflows, improving team productivity 3x YoY.
Stackforce AI infers this person is a SaaS Customer Experience and Success leader with a strong focus on AI-driven growth.

Contact

Skills

Core Skills

Customer SuccessAi-powered CxCustomer OnboardingTeam LeadershipCustomer EngagementRetention StrategiesCustomer SatisfactionRevenue Expansion

Other Skills

Churn ReductionSaaS OnboardingEscalation ManagementRetention StrategyCross-functional LeadershipPredictive AnalyticsNPSSaaS CXZendeskSalesforceCustomer Satisfaction (CSAT)Resource AllocationBuild Strong RelationshipsStrategic PartnershipsCross-Selling

About

Most CX teams are built to respond. Very few are built to predict, prevent, and grow revenue. That gap is where I operate. I lead Customer Experience & Customer Success for APAC at Brevo, where the mandate isn’t support — it’s retention, expansion, and scale. Over the past few years, I’ve: Scaled a 25+ member CX team across onboarding, lifecycle, and escalation management Improved client retention to 87%+ across APAC enterprise accounts Increased CSAT from 91.7% → 95% in under 12 months Reduced first response time to <1 hour across segments Built AI-driven workflows that cut escalations by 30% and improved team productivity 3x YoY The work sits at the intersection of Customer Success, SaaS retention, lifecycle management, and revenue expansion — not as separate functions, but as one system. What makes my approach different: I don’t treat CX as a cost center. I design it as a growth engine — where: Support signals become revenue opportunities Onboarding drives expansion and data predicts churn before it happens Tools don’t solve this. Systems do. If you’re building or scaling Customer Success in SaaS, or trying to move from reactive support → revenue-driven CX… Let’s talk. Core expertise: Customer lifecycle management · AI-powered CX operations · Churn reduction · Revenue expansion (upsell/cross-sell) · Escalation management · Team building & coaching · SaaS onboarding Tools: Zendesk · Klaus · Diabolocom ·Notion · PlanHat · Salesforce · Intercom · Slack · Dust · Chatgpt · Genspark · Claude

Experience

15 yrs 3 mos
Total Experience
2 yrs 6 mos
Average Tenure
9 yrs 9 mos
Current Experience

Brevo

3 roles

Sr. Head of Customer Experience and Customer Success - APAC

Promoted

Jan 2025Present · 1 yr 4 mos

  • Led APAC Customer Success & CX operations across a 25+ member team covering onboarding, retention, and escalations
  • Improved client retention by 17% YoY, sustaining a consistent 87% retention rate across strategic enterprise accounts.
  • Increased CSAT scores from 91.7% to 95% in under 12 months by building a scalable feedback loop using CSAT surveys and internal QA audits.
  • Reduced first response time (FRT) to <1 hour and improved average resolution time by 38% for enterprise clients.
  • Eliminated 80% of long-standing escalations (>60 days) in Q1 2025 by partnering with Product and Engineering on root-cause resolution.
  • Pioneered AI adoption within the CX team — integrated AI-assisted triaging and predictive escalation scoring to proactively flag at-risk accounts, reducing reactive escalations by 30%.
  • Implemented AI-powered response suggestion tools across support workflows, cutting average handle time by 25% and enabling the team to manage 40% higher ticket volumes without headcount increase.
  • Led the rollout of an AI-driven CSAT prediction model to identify dissatisfied accounts before survey responses arrive, enabling pre-emptive retention outreach.
  • Drove revenue enablement through upsell and cross-sell motions, contributing to quarterly expansion ARR targets.
  • Skills: Customer Success · AI-powered CX · Churn Reduction · SaaS Onboarding · Escalation Management · Retention Strategy · Cross-functional Leadership
Customer SuccessAI-powered CXChurn ReductionSaaS OnboardingEscalation ManagementRetention Strategy+1

Head of Customer Experience - Asia

Promoted

Nov 2017Dec 2024 · 7 yrs 1 mo

  • Built the APAC CX function from zero — hired, structured, and scaled a 25-person team while establishing core processes for onboarding, lifecycle, escalations, and performance reporting.
  • Designed performance management and training frameworks that delivered a 3x YoY productivity improvement across the team.
  • Achieved 87%+ client retention in the APAC region for multiple consecutive years across enterprise and self-service segments.
  • Championed customer feedback loops that improved NPS scores by 25 points and reduced churn across strategic accounts.
  • Served as the primary escalation point for high-value enterprise clients, building strong executive-level relationships across the region.
  • Championed early adoption of CRM automation and AI-assisted workflows across the APAC team, laying the foundation for scalable, data-driven customer lifecycle management.
  • Collaborated with global teams on CRM automation, onboarding workflows, and platform rollouts to improve client time-to-value.
  • Skills: Customer Onboarding · NPS · Churn Reduction · Team Leadership · SaaS CX · Zendesk · Salesforce
Customer OnboardingNPSChurn ReductionTeam LeadershipSaaS CXZendesk+1

Business Consultant

Jul 2016Dec 2017 · 1 yr 5 mos

  • Provided strategic marketing consultation and onboarding support to global clients, managing APAC sales targets and conducting email deliverability and campaign performance audits.
  • Achieved 64% client retention in FY16-17 and 67% in FY17-18, contributing to a 300% revenue increase in FY16-17 and 230% in FY17-18.
Customer OnboardingCustomer Satisfaction (CSAT)Resource AllocationRetention StrategiesBuild Strong RelationshipsCustomer Engagement+3

Netcore solutions

Manager

Apr 2016Jun 2016 · 2 mos · Greater Delhi Area · On-site

  • Managed high-value enterprise accounts in the Email & Mobile Marketing space, building CXO-level relationships and driving adoption of Smartech's marketing automation platform.
Customer OnboardingRetention StrategiesBuild Strong RelationshipsCustomer SatisfactionCustomer SuccessPeople Management+4

Octane marketing

Group Business Manager

May 2014Mar 2016 · 1 yr 10 mos · Greater Delhi Area · On-site

  • Led a regional sales and account team, contributing 35–45% of North region revenue and successfully deploying solutions for major clients in travel and e-commerce.
Customer OnboardingCustomer Satisfaction (CSAT)Resource AllocationRetention StrategiesTeam PerformanceBuild Strong Relationships+7

Hcl services ltd

Key Account Manager

Jul 2013Apr 2014 · 9 mos · Noida

  • Managed enterprise and large accounts for IT Services Sales, focusing on new client acquisition and CIO/CXO-level relationship management.
  • Closed multiple large managed-services deals in Q4 2013, driving significant new ARR for the North region.
Customer OnboardingCustomer Satisfaction (CSAT)Retention StrategiesBuild Strong RelationshipsCustomer SuccessCustomer Engagement+2

Hcl infosystems ltd

Account Manager

Jul 2011Jun 2013 · 1 yr 11 mos · Noida

  • Managed BFSI and Corporate accounts, surpassing 200% of annual target and closing the largest single deal in the North Region (10+ crore).
  • Rated Best Sales Performer for FY 2012-13 in the North Region.
Customer OnboardingCustomer Satisfaction (CSAT)Retention StrategiesBuild Strong RelationshipsCustomer SuccessCustomer Engagement+2

Axis bank

Asst Manager

Feb 2011Jul 2011 · 5 mos · Greater Delhi Area

  • Managed retail banking operations, NTB customer acquisition, and cross-sell of banking products for the Greater Delhi branch.
Retention StrategiesBuild Strong RelationshipsCustomer SatisfactionCustomer EngagementCross-SellingRevenue Expansion

Hdfc bank- adfc pvt ltd.

Relationship Manager

Sep 2008Apr 2009 · 7 mos · Greater Delhi Area

  • Managed a portfolio of 500 premium customers, advising on financial products and maintaining CXO-level service standards across the Greater Delhi region.
  • Closed the largest deal in the North Region for March '09 and achieved the highest cross-sell for December '08.
Customer Satisfaction (CSAT)Cross-SellingRevenue ExpansionCustomer Satisfaction

Education

Indian Institute of Planning and Management

Master of Business Administration (MBA) — Marketing

Jan 2009Jan 2011

Maharshi Dayanand University

Bachelor of Engineering (B.E.) — Information Technology

Jan 2004Jan 2008

N.K. Bagrodia public school

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