Oct 2025 – Present · 8 mos · Remote

Oct 2025 – Present · 8 mos

Nov 2024 – May 2025 · 6 mos · Austin, TX · Remote

• Collaborated cross-functionally with stakeholders to align research objectives, demonstrating strong communication and empathy skills while translating complex findings into actionable insights to inform leadership training and recruitment strategies.
• Assisted in facilitating a focus group with senior-level Black women in tech, uncovering 5 key themes around leadership challenges, skill development, and community needs through qualitative analysis and affinity mapping, resulting in a comprehensive client report.

Jul 2023 – Apr 2025 · 1 yr 9 mos · Austin, Texas Metropolitan Area · Remote

• Lantern App Project:
• Pioneered User Experience Design: Served as a UX Designer for the Lantern App project, responsible for conducting research, designing intuitive interfaces, and implementing community engagement initiatives. Orchestrated seamless collaboration across cross-functional teams, resulting in a 40% reduction in project turnaround time.
• Curated Religious Sensitive Content: Collaborated with scholars, educators, and community leaders to meticulously curate religious sensitive and accurate content for the Lantern App. This concerted effort ensured that the app effectively addressed its users' informational and spiritual needs, fostering a sense of belonging and empowerment within the Muslim community.
• Donorsite:
• Streamlined AI Campaign Creation Workflow: Designed and prototyped a customizable campaign creation workflow that caters to the diverse needs of charity fundraisers, allowing them to define campaign parameters, goals, and messaging with ease and precision.
• Empowered Data-Driven Decision-Making: Integrated robust data management and reporting features within the CRM website, enabling charity organizations to track donor interactions, manage pledges, and generate insightful reports for informed decision-making and strategic planning.
• Built Comprehensive Design System from Scratch: Developed a cohesive design system from 0 to 1, establishing consistent UI/UX patterns across a fully functioning CRM. This included crafting all essential components such as icons, buttons, and interactive elements, ensuring a seamless and intuitive user experience that supports the platform's robust functionality.

Sep 2022 – Oct 2022 · 1 mo · Austin, Texas Metropolitan Area · Remote

• Elevated Social Dynamics: Utilized user research and synthesized insights to forge an offline chat feature, enriching social interaction during remote group viewing. Orchestrated brainstorming sessions with cross-functional teams, nurturing inventive concepts to amplify the Netflix viewing experience.
• Visualized Creative Solutions: Employed Figma to produce high-fidelity wireframes, flows, and prototypes, breathing life into creative concepts and substantiating proposed solutions through iterations.
• Compelled Stakeholder Engagement: Skillfully designed engaging presentations to effectively communicate proposed designs and UX recommendations to stakeholders. Seamlessly incorporated feedback into meticulously refined prototypes.

Aug 2022 – Dec 2022 · 4 mos · Austin, Texas Metropolitan Area · On-site

• Transformed Urban Artistry: Partnered with Austin Arts Commission stakeholders to conduct user research, uncovering opportunities to showcase local artists through emerging technologies. Designed and prototyped an immersive digital art experience projected onto city buildings.
• Championed Human-Centered Design: Effectively conveyed human-centered design principles and UX best practices to clients new to the field via presentations and recommendations. Advocated for integrating UX workflows, showcasing the tangible benefits of enhanced customer satisfaction.
• Visualized Project Triumphs: Transformed vital insights and project achievements into a dynamic 30+ page beacon document. Conceived and brought to life captivating designs, infographics, and layouts utilizing Photoshop, Illustrator, and InDesign while vividly conveying intricate processes and ingenious solutions.

Aug 2022 – Nov 2022 · 3 mos · Austin, Texas Metropolitan Area · On-site

• Revolutionized Golf Industry Shopping: Collaborated with cross-functional teams at IBM studios to research and analyze current golf industry buying trends and customer pain points. Developed user flows, wireframes, and interactive prototypes to conceptualize an optimized digital shopping experience aimed at shifting in-person purchases online.
• Unveiled User-Centric Transformations: Orchestrated user research and rigorous usability testing to unveil pain points within the prevailing website interface across diverse user groups. Synthesized these invaluable insights to forge an enhanced information architecture and streamlined interaction flow, culminating in a browsing and shopping experience that resonates with users intuitively.
• Elevated Online Shopping Dynamics: Constructed interactive prototypes and executed A/B testing for novel features to refine the online shopping encounter. Augmented flows and touchpoints yielded a remarkable surge in user satisfaction scores and slashed task completion.