Apr 2018 – May 2018 · 1 mo · Kolkata Area, India

• Identified the key reasons for the attrition rate of retailers which was primarily due to logistics issue and in compatibility with the distributor, after in-depth interviews with more than 500 retailers
• On boarded 57 new retailers and 9 new dealers
• Identified various factors of importance of buying innerwear products, brand awareness, brand penetration and reasons of decline in brand loyalty after analyzing 289 customers’ survey feedbacks
• Suggested new brand icon for Missy product line
• Suggested various key aspects such as target group, pricing, type, style and features, sourcing of raw material and its cost, and positioning for the new product line, to the topmost management of the company

Nov 2017 – Jan 2018 · 2 mos · Dubai

• 1. Boosted the sales by 15% by using RFM analysis (Recency, Frequency, Monetary) to create valuable customer segmentation and helped in customized targeting
• 2. Created Target operated Model ‘TOM’ after evaluation of business process maps of cashier, logistic and marketing department which improved the average efficiency by 23% through lean methodology.
• 3. Conducted Market research and competitor analysis and their pricing strategies.

Aug 2016 – May 2017 · 9 mos · New Delhi Area, India

• 1. Implementation of new technologies in the distribution network for reducing failures and AT & C loss reduction.
• 2.Worked with commercial department catering to customers complaints of network disruptions and finding a comprehensive solution to their grievances Both on-site and back-end office using OMS system.
• 3. Planning and implementing proactive/predictive/preventive maintenance schedules for machinery, so as to increase machine up-time / equipment reliability.
• 4. Planning and execution of capital investment electrical schemes for capacity addition and capacity augmenting so as to improve the health and stability of the existing system.
• 5. Responsible for calculating the reliability indices like SAIDI, CAIDI, SAIFI to track & benchmark reliability performance.
• 6. Scheduling and execution of periodic and preventive maintenance of Transformers & switchgear.
• 7. Lead and develop the electrical engineering team with an emphasis on design and process standardization.
• 8. Interfacing with other disciplines like Procurement, Project management, Network & planning group, Business units etc, to sort out inter-disciplinary issues.
• 9. Developed a marketing plan for conducting extensive market research on needs and requirements of smart meters in consumer homes and successfully implemented 100 of them as pilot project which later on taken up by the senior management and now has been deployed in almost every house of North Delhi part of the area.

Jul 2014 – Jul 2016 · 2 yrs · New Delhi Area, India

• Working with Cables and testing department and designing new projects related to cables