Apr 2021 – Nov 2021 · 7 mos · Gurugram, Haryana, India

• Design Research
• Qualitative study
• User Persona & Journey
• User Testing
• Pattern Recognition
• Task flow analysis
• Heuristic Evaluation
• Wireframe & Prototyping for e-leaning platform
• Design Direction and strategy development

Oct 2019 – Mar 2021 · 1 yr 5 mos

• Visiting Faculty at NIFT Bhubaneswar
• Subjects-
• Design Thinking
• Design Process
• System Thinking
• Trend Forecasting

Oct 2019 – Mar 2021 · 1 yr 5 mos

• Quantitative and Qualitative research,
• Conduct periodic usability testing to validate hypothesis,
• User Interview & Analysis,
• Ethnographic studies,
• Focus group interviews,
• Story boarding
• User Journey

Mar 2018 – Oct 2019 · 1 yr 7 mos · Bengaluru Area, India

• Deeply collaborate with designers, product managers, and engineers to deliver research insights and influence product design.
• Identify and prioritise research questions and define the research strategy for your product area
• Execute research studies and play a key role in making design decisions for the product
• Contribute research and perspective through the entire product design cycle.
• Perform quick yet thorough data analysis to create insightful and actionable results
• Communicate results and opportunities in clear, concise, and compelling ways to all levels of the product team.
• Sharing research insights to Teams Leadership teams, and partner divisions
• Framing Design process , questionnaire, Research method etc.
• Interacting with the user group with various methods(face to face discussion, tele conversation, skype talk).

Nov 2016 – Feb 2018 · 1 yr 3 mos · Ahmedabad Area, India

• Key Areas - User Centric Design, User Research, Product Innovation, Conceptualization, Design & Development.
• Design & Development of
• Active Outddor Wear
• Sportwear
• Protective wear
• Rain Jackets
• Industrial Wear
• Corporate Uniforms
• Research on latest design trends and analyse key trends as per seasonal and brand requirements
• Ensure that key trends are well captured close to season and there is a quick turnaround of the product
• Conduct market research periodically
• Build on the direction for theme, concept and designs for a complete story
• Introduce new techniques, textures, constructions, base fabrics etc., as per calendar
• Develop colour pallet based on seasons where options are given by the buyers based on budgets
• Prepare and present final range presentation
• Sample development with Product team and Vendors
• Approval of design translations in terms of colour cuttings, print strike offs, styling, fit, trims etc. along with manager
• Co-ordinate with the VM for the display of merchandise on the floor
• Ensure adherence to business process calendar
• Understand the brands performance in the earlier season as per feedback from retail team and rework on the design inputs for the forthcoming season
• Conceptualize photoshoot as per brand requirements
• Possess good understanding of the key requirements of the brands and ensure no overlaps in design concepts

Nov 2015 – May 2016 · 6 mos · Greater Noida

• Qualitative Research
• Strategic decision on product Development.
• Usability Testing
• Contextual Product Testing

Aug 2012 – Jun 2013 · 10 mos · Vapi

• Preparation of production planning and production deadline charts to meet targets.
• Determining production plans, machine load plans with product supervisor.
• Continuous Follow - Up against produced, in - process and balance stock.
• Coordinating with various cross-functional teams likes marketing, production (weaving, processing) & warehousing team to ensure smooth operations.
• System development for the plan fabric movement in system including physical movement.
• Daily exchange of information with the marketing team for queries and bulk production follow-up in the plant.
• Quantitative analysis of Quality produced by all operations.
• Working on reduction of the lead-time for the production
• Yearly and Monthly budget preparation.