Sep 2020 – Nov 2022 · 2 yrs 2 mos · India

• Regional Leader for customer excellence initiatives in entire West region. Operations including six Fulfillment Center, two IXD’s and one Return Centre.
• Responsible for supply chain processes, productivity initiatives, streamline inbound & outbound workflow, area organisation, automation, introduction of new workflow, peak management. managed millions of SKU for warehouse operations including Receiving, Put-away, Sorting and Packing operations.
• Also led pan India FCD programs for speed, capacity, customer experience and cost reduction. Worked on change management programs across miles, transportation and Packaging.
• Anchor for site annual road map, strategic initiatives and deployment of lean and six sigma in supply chain operations

Oct 2018 – Sep 2020 · 1 yr 11 mos

• As Transformation / Operational Excellence / Strategy Leader responsible for transformational initiatives across Sales, RTM, Supply Chain & Manufacturing.
• Strategic Work
• Prepared Annual Operating Plans / Business Plans, Business Performance Reviews, Region Specific strategic initiatives. Cross functional project leadership. Implementation of DMS, SFA, TMS
• Sales & Marketing operations
• Worked in Sales & Marketing Operational Excellence function in Coca-Cola, ICICI Prudential and Reliance Communications. Strong functional exposure as Head Marketing, Mumbai in Coca-Cola, Sales Manager in ICICI Prudential & as Sales Executive in PNP Polytex Pvt. Ltd. Led various transformational initiatives in all sub verticals of sales and marketing and other support functions. A trained revenue growth manager with exposure to B2B, B2C, Agency, Direct and Rural Sales experience. Managed Large teams.
• Manufacturing Operations
• Leading supply chain transformation for West region, which includes 6 manufacturing plants, production capacity of 80MM physical cases and 1000 on-roll employees. Responsible for ~ INR 4250 MM manufacturing cost management. Leader for preparing annual supply chain business plan, Capex, Productivity initiatives and Incentive construct design.
• Logistics and Warehouse Operations
• Lead for transformation of West region logistics operations, which includes 4 warehouse operations, 6 plants shipping operations and fleet of more than 1000 vehicles. Responsible for ~ INR 3500 MM Logistics cost management. Introduction of New technology to improve service to sales, speed of execution and reduce inefficiency.
• Key Strengths:
• Cost lines diagnostics, Benchmarking, De-bottleneck production, DMAIC, Kaizen, 5S, RCA, CI, Capex, Analytics, Analytics, ROI workings, Industry benchmarking and opportunity mapping, Promotions, stakeholder engagement, Network optimization, Warehouse rationalization, Operations Research, Queuing, Automation & process design.

Oct 2017 – Oct 2018 · 1 yr

• Headed Sales Capability Function for Maharashtra & Goa for Right Execution Daily. Led the Change Management to MSBF. OJT’s, Sales Trainings, New Pack Launch, Horizontal Expansion. Data Standards, Sales Force Automation and FOS and Team Incentives / Productivity.
• Drive Sales Processes RED, DEEP RED & GREEN. Launched MSBF norms for zone. Roadshows and drive across zone on new priorities / norms.
• Led Horizontal Expansions Plans as per business plans. Grocery penetration benchmarked to FMCG leaders. One of the largest HE drives in zone. Manage festivals execution, Events, Teens program for execution.
• Conduct Sales Trainings of frontline team on sales priorities. Training on new products, trade margins, sales story.
• Market execution for NPD billing, focus pack reach and PICOS execution at Outlets.
• Drive FOS & Trade Incentive Programs

Nov 2014 – Oct 2017 · 2 yrs 11 mos

• Category Management
• Planned market intervention to grow category, pack level plan, pricing interventions. Design and implement strategic intervention to grow category, improve market share and grow volumes. Opportunity mapping of categories, packs, brand, consumer & channel basis retail opportunities
• Trade Marketing
• Design trade marketing programs for Distributor, Retailer, Wholesalers, Modern trade and implement.
• Improved Reach
• Bottom of pyramid initiative like splash bars, 2valve fountains to compensate RGB, Tetra Pack geographical footprints, Hub & spoke distribution, DSD & Indirect distribution mix changes.
• Revenue Growth management
• Certified Revenue growth trainer, Optimization of trade schemes, Outlet level investment ROI, Data Standards,
• Distributor Plans
• Distributor ROI, Health Cards, Viability, consolidation and glass float
• Trade Promotions
• Design strategic trade interventions basis market data insights and evaluate performance against plan
• Trade Engagement with distributors, retailers through various schemes and regular engagement acts. Develop and execute Marketing Calendar with sales teams for categories and packs
• Drive communication
• through letters, emails and digital media detailing the trade promotions and initiatives.
• Data Insights & Analysis
• Drive OBPPC and Commercial Strategic Acts as per data insights on Price, Pack & Category
• Industry & competition insights and bridge the market gap in execution, reviews with zonal leadership
• Drive channel specific plans to drive transactions, product placement and actions to improve in-store presence
• Partnership and Alliances
• Drive partnership with Aarey group, Wellness pharma, e-commerce companies for sales
• New Product Launch
• VIO ( Milk), Pulpy Mosambi, Thums Up Charged, MM Portfolio
• Regional Leadership
• Annual and strategic business planning for Maharashtra and Goa Zone. Responsible for Marketing Budget. Vendor and Team Management

Feb 2013 – Nov 2014 · 1 yr 9 mos

• Deployed Sales Excellence
• in Sales, Marketing, RTM and Logistic Functions. Identify and drive operational excellence projects in Sales & Marketing, Supply Chain, RTM, Sales Capability, Channel Marketing and Cold Equipment division for MH-Goa Zone.
• Excellence Culture Governance
• Deployed governance structure with steering committees. Dovetailed strategic projects with Organizations long term priorities. Cross functional synergies.
• People Capability
• Trained people on Lean Six Sigma, Layered certifications. Townhall, Workshop and functional trainings. Operational Excellence culture and objective oriented management. Training and workshops to create DNA of execution excellence across functions in Front End.
• Core Leadership
• Worked closely with Leadership for Revenue Enhancement, Marketing Excellence, Cost Avoidance and Process Improvement projects in sales, marketing and supply chain functions for Maharashtra and Goa Zone. Engage Front End Marketing, Sales, Capability, Cold Equipment and Supply Chain teams to create culture of productivity. Generate Incremental Revenue & Cost savings through OE projects
• Expertise in deployment of Operational Excellence in Front End and Supply Chain
• Showcased OE projects in various external forums at National Level with award winning work.
• Led Annual business and operational planning exercise for Zone

Aug 2012 – Feb 2013 · 6 mos · Bengaluru Area, India

• Core Team Member Corporate Team

Aug 2010 – Aug 2012 · 2 yrs · Mumbai Metropolitan Region

• 1. Anchored large scale change management program as part of core team for organisation design and restructuring. Telecom industry had large scale changes during this period.
• 2. Manpower optimization in line with new organisation design and revised structure.
• 2. Led process re-engineering initiatives in customer facing work-streams, enabled with Automation. Including retail operations, customer assurance and global operations.
• 3. Designed manpower productivity based reward structure, including quarterly and long term incentives for customer facing functions and sales
• 4. Coordinated with Aon Hewit for organisation wide Job and Designation bench-marking across markets
• 5. Deployment of Lean Six Sigma in corporate functions. Trained large number of associates on DMAIC and Lean methodology.

Sep 2009 – Aug 2010 · 11 mos

• First step into the world of Lean and Six Sigma
• Deployed and driven Operational Excellence project in Sales & Operations (retail & Central operations)
• Six Sigma Lead for Sales productivity improvement & Revenue enhancement projects. Handled cost reduction projects in Central Operation Functions as part of Lean Initiatives. Lean projects for Retail Branch Operations to improve customer satisfaction

Apr 2007 – Sep 2009 · 2 yrs 5 mos

• Post MBA Joined as Management Associate in world of insurance, toughest to sell !
• Driven agents recruitment for life insurance sales. Worked in Ahmedabad and nearby areas for life insurance sales. Worked with ICICI Bancassurance team for insurance sales. Loads of learning less of achievements.
• Moved as Area Sales Manager after Agency channel stint
• Handled P&L responsibility for B2B business with Haryana Co-operative Banks, Mahindra Finance and Bajaj Financial services. Coordinated all third party initiatives in 16 districts of Haryana for business top-line growth. Being state head, handled large team of area sales managers and executives across three states of Haryana, Punjab & Himachal Pradesh. Got exposure to team management, multi channel distribution, diversified and large territory operations management.
• Learned to scale business from 0to1
• Experiences worth millions with government officials, First case when I fired an employee for ethical issues, aggressive selling bordering mis-selling, outsmart competitive individuals, players.