Feb 2023 – Jun 2025 · 2 yrs 4 mos · New Delhi, Delhi, India · On-site

• Driving Retail and Gt operation Across India Nepal Butan and Bangladesh

Jul 2019 – Dec 2021 · 2 yrs 5 mos · Delhi/Mumbai · On-site

• Taking Care of Annual Business Plan for All the vertical General Trade Horeca Modern Trade Ecommerce and Institutional ..
• Working as Profit Centre Head ,

Jul 2016 – Jul 2019 · 3 yrs

• Working as a Profit Center head for General Trade .
• Strategic Consulting, including business plan & sales strategy development.
• Infra development, CFA/CSA/SS/ Stockiest Contro/, Developed brand strategy and statistics
• systems.
• Creation of high performance driven team -App base reporting and system ...
• New Product Launch -Category wise market share growth Plan ....

Aug 2014 – Jun 2016 · 1 yr 10 mos

• WITH NORTH ZONE NOW RESPONSIBLE FOR EASTERN ZONE ALSO (WEST BENGAL ORRISSA NORTH EAST ,BIHAR) AS WELL AS NEPAL FOR BUSINESS DEVELOPMENT ..

Aug 2013 – Jul 2014 · 11 mos

• Success fully set up operation(Distribution Infrastructure as well as Team ) for General Trade /Modern Trade and Institution / Horeca ..

Jun 2011 – Jul 2013 · 2 yrs 1 mo

• Looking entire sales and distribution newtwork of North and East Zone AND WESTERN ZONE (DELHI U.P.PUNJAB RAJSTHAN GREATER PUNJAB HARYANA BIHAR ).
• (Working experience for all the three zones (North ,East and West)

Aug 2010 – May 2011 · 9 mos

•  Played a stellar role in setting up the Distribution Network from scratch in MP and Gujarat.
•  Excellent track record of enhancing the reach of Stockiest from 125 to 225 and Sub Stockiest from 42 to 112.
•  Acquired & managed prominent clients such as Pantaloon, ABRL, Spencer, and Bharti Wal Mart .
•  Enhanced business by replacing PHARMA Stockiest with FMCG Stockiest.
•  Led a team of 7 Area Managers, 25 Sales Officers & 60 Frontline Sales Representatives, 22 BA for(CCB) and Stockiest Network of over 350.
•  Achieved ever Highest sale of tiger balm in a single zone –Got appreciation letter from CMD Mr Jagdish Saxena

Jun 2007 – Jul 2010 · 3 yrs 1 mo

• Increase contribution by optimizing sales (primary & secondary -volumes &value wise ), reducing costs and reduce receivables/increase collection
• Provide the business direction in the region in line with the overall organizational objectives.
• Plan and implement strategies for optimization of distribution network, improve investment levels of trade partners, formulation and implementation of working norms in consultation with the sales head.
• Target setting and achievement of Sales Volumes (Primary and Secondary), collections, and profitability & cost objectives for the branch in consultation with the Gm.
• Periodic review and monitoring of the achievements vis-à-vis the set targets and taking corrective action when required.
• Ensure Cross-functional efficiency between working of the commercial, sales, service and C&FA.
• Continuously monitor C&FA & TP performance and plug gaps towards optimization of performance levels.
• Implementation of sales processes & disciplines in the Region
• Review constantly the manpower resource and optimization of the use of available resources
• Constant review of the sales service and sales productivity norms and performance against the said norms.
• Local sales promotional activities- proposals and implementation in the field in consultation with the General Manager - Sales.
• Ensure effective sales information systems are implemented and commercial processes, controls and systems are adhered to
• To ensure creation of High Performance Culture in the Region and team
• Educating and training of branch employees on product and ensuring this is cascaded down to the field - Sales promoters /Dealer sales force
• Plan and launch of new product –Fuel Deodorants ,Just for Men hair colors

Jan 2003 – Jan 2007 · 4 yrs · Delhi, India · On-site

• 1) Awarded for the Best Management Trainee in FY 2002 – 2003,Promoted to Regional Business Executive 2003-04 (UP(WEST& Uttranchal)Zonal Business Excutive for East Zone HQ Kolkattta 2005-2006
• 2) Promoted to second line management position - Zonal Sales Manager -North 2006-07
• 3) Awarded the ‘Best Zone Award’ in 2005-06.for East Zone
• 5) Reporting to National Sales Manager; handling 7 ASMs, 45 sales officer and 75 Srs to drive sales in North Zone
• 6) Manage distributor channel and provide sales support to them.
• 7) Implement the sales and marketing strategies, identify sales opportunities and convert these to revenues for the company.
• 8) Recruit competent sales personnel, conduct training and development programmes for them.
• 9)Identify week terittory taking corrective and proactive action to develop thease terittory to convert on prodcutive

Jun 2002 – May 2003 · 11 mos · North Delhi, Delhi, India · On-site

• Successfully launched a new Chips brand, setting up complete distribution infrastructure.
• Managed ₹15 lakh monthly business with 3 DBRs and 3 DSMs.
• Established and monitored DBR infrastructure, ensuring readiness of stock, routes, and manpower.
• Coordinated end-to-end supply chain, including weekly dispatch planning and billing of DBRs.
• Drove weekly target planning and achievement, with close performance tracking of the field team.
• Ensured ready stock availability and effective beat working execution.
• Managed and grew secondary sales through structured plans and market execution.
• Conducted regular competitor activity tracking and implemented counter-strategies.