A

ashish mehra

Head of Design

Noida, Uttar Pradesh, India22 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 18 years of experience in UX design and development.
  • Expert in mobile-first design and lean UX methodologies.
  • Established UX Center of Excellence for innovation.
Stackforce AI infers this person is a User Experience Designer with a strong focus on mobile applications and digital product design.

Contact

Skills

Core Skills

User ExperienceProduct Design

Other Skills

Advanced CSSCSSCard SortingCascading Style Sheets (CSS)CommunicationContent ManagementCreative Design ProjectsCreative Problem SolvingCross-browser CompatibilityCross-functional Team LeadershipDesign LeadershipDesign PatternsDreamweaverE-commerceEmerging Technologies

About

User Experience & Project Management With 18 years of experience in UX design and development, I specialize in delivering customer-centric digital experiences through customer research, requirements gathering, usability analysis, interaction design, heuristic evaluation, and usability testing. I collaborate closely with business heads, project managers, developers, content teams, SEO/SEM, and marketing to transform strategic ideas into intuitive, high-performing products. I’ve modernized processes by adopting a mobile-first approach, implementing lean UX methodologies, and integrating AI-driven design workflows that accelerate prototyping, enhance user insights, and improve cross-team efficiency. My design practice includes leveraging AI for rapid wireframing, journey mapping, content generation, predictive UX insights, and usability improvements, significantly reducing turnaround time while increasing design accuracy and scalability. Known for working seamlessly in agile environments, I excel at gathering functional requirements, defining product specifications, and ensuring timely delivery of high-impact features across domains. Team Building & People Management I mentor and guide UX and UI teams to build strong design culture, creative excellence, and organization-wide UX standards. I established digital experience best practices and contributed to building a UX Center of Excellence that drives innovation and consistency across products. I have implemented technical and design standards for web development, simplifying workflows and improving efficiency. Additionally, I introduced AI-assisted design systems and automation tools that streamline production tracking, scheduling, and design QA, resulting in faster delivery cycles and improved team productivity.

Experience

22 yrs 6 mos
Total Experience
4 yrs 6 mos
Average Tenure
8 yrs 9 mos
Current Experience

Iimjobs.com

Head User Experience & Design

Sep 2017Present · 8 yrs 9 mos · New Delhi Area, India

Times internet

Chief Manager - Mobile User Experience & Design

May 2015Sep 2017 · 2 yrs 4 mos · Noida Area, India

  • Managing and heading UI,UX team to collaboratively develop user+data driven design. Additionally working with front-end developers, engineers, BA and QA to execute responsive web design. Updated processes to include a mobile first approach and a more lean UX process to insure timely delivery of products and features to each domain. Mentoring the client support creative team unit to fetch the best responses for advertisers brand campaigns. Creating information architecture, wireframes, HCI, data flow and Rapid-UI prototyping. Planning, scoping and creation of innovative design solutions for new products
  • My Role:
  • My role is to guide the main stakeholders about the mobile web user experience that includes and smartphones-iOS and Android Apps, desktops, and mentor the UED team about the mobile gui guidelines best practices.
Mobile User ExperienceResponsive Web DesignMentoringInformation ArchitectureWireframingHCI+3

Naukri.com

Senior Project Manager Interaction Design

Dec 2006Feb 2015 · 8 yrs 2 mos

  • Worked as a Senoir Project Manager Interaction Design with naukri.com (Info Edge India Ltd.) - Noida, Leading the design of main revenue sources of the company.
  • Managing UI,UX teams to collaboratively develop user+data driven design. Additionally working with front-end developers, engineers, BA and QA to execute responsive web design. Updated processes to include a mobile first approach and a more lean UX process to insure timely delivery of products and features to each domain.
  • Website designed:
  • http://www.shiksha.com
  • http://www.brijj.com
  • http://www.naukri.com
  • Job Responsibilities: -
  • Figuring out IA to start initial level wire framing followed by live scenario movies to better define final working prototype for system design.
  • Multi-faceted exposure in managing & implementing creative design projects for User Experience, UI design & development, Web animation, Graphic Design, Interactive media from concept to production & sign-off.
  • Experienced in providing innovative user centric design solutions for large scale complex iPhone/ Andriod apps.
  • Spearheaded initiatives to implement upcoming technologies like Advanced CSS etc.
  • Working closely with the Team to develop visual content according to standard process.
  • Extensive interaction with the technology group & marketing teams.
Interaction DesignUser ExperienceUI DesignWeb AnimationGraphic DesignCreative Design Projects+1

Times internet

Sr. Web Designer

Nov 2004Nov 2006 · 2 yrs

Advent infosoft pvt. ltd.

Senior Web Designer

Aug 2003Nov 2004 · 1 yr 3 mos

Education

Indian Institute of Technology, Bombay

Design Thinking

Dec 2021Present

Humans Factor International

PET Design - How to Design for Persuasion

Jan 2016Jan 2016

Humans Factor International

Certification for Designing the Mobile User Experience

Jan 2014Jan 2014

Indian Institute of Technology, Bombay

Attended a workshop on Exposure to Product Design and Innovation

Jan 2012Present

Indian Institute of Technology, Bombay

Attended a workshop on Info Design

Jan 2010Present

Humans Factor International

The Science and Art of Effective Web & Application Design — User Experience Design

Jan 2009Present

XANSA-WEBSITY, Delhi

Web Master Post Graduate Diploma in Web Designing & Web Developing

Zakir Hussain College

B.COM(Pass)

Jan 1998Jan 2001

Somerville School

10+2

Indira Gandhi National Open University

Certificate in Computing (CIC) — Computers

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