Jul 2025 – Present · 11 mos

• Creative and strategic leadership across product teams, recognized for driving high-impact design solutions that balance innovation, user needs, and business goals.
• Design vision for complex, multi-team initiatives and platform experiences, with a focus on building cohesive systems that scale across products.
• Involvement in early-stage strategy, design architecture, and platform execution—shaping shared interaction models and scalable workflows.
• Cross-functional alignment through planning sessions, design reviews, and collaborative frameworks that support long-term product direction.
• Mentorship and support across teams—guiding product thinking, interaction patterns, and documentation practices through shared rituals and feedback.

Sep 2023 – Aug 2025 · 1 yr 11 mos

• Led design efforts to develop enterprise VR application for a GCC oil major for over 2 years, shipping 25+ features and expanding business scope through consistent engagement.
• Designed guided learning journeys and interactions for a UK-based wellness platform, helping launch a one-of-a-kind subscription product competing with Headspace and Calm.
• Helped deliver an idea submission mobile app in 8 weeks for a global F&B company, designed to boost innovation through gamification, rewards, and leaderboards.
• Improved UX compliance across projects from 68% to 84% in just 3 weeks by introducing structured documentation practices—including solution documents, screen & state lists, JTBDs, and user flows—aligned with best practices.
• Accelerated project kickoffs by reusing in-house design system, customizing core variables like font, color, and sizing through a structured token system—enabling faster alignment, theming, and visual consistency
• Prototyped complete end-to-end user interactions, providing stakeholders and engineers with clear visibility into functionality resulting in faster alignment and reduced ambiguity before development.
• Leveraged AI to reduce execution time across design workflows.

Jun 2021 – Aug 2023 · 2 yrs 2 mos

• Designed a sustainability-focused fleet management experience for a leading telematics provider, helping both small and large fleets reduce emissions and cut operational costs—enabling annual savings for large fleets through gamified metrics, electrification tools, and behavioral nudges.
• Worked on designing a fleet management app for Autonomous Mobile Robots (AMRs) to help warehouse managers easily assign tasks, track robot activity, and streamline daily operations—reducing manual effort and improving overall efficiency on the warehouse floor.
• Redesigned the UX for a US based revenue marketing platform to help B2B marketers optimize campaign performance, reduce acquisition costs, and manage tasks—delivering a fully reimagined MVP within 3 months alongside a cross-functional team.
• Designed a mobile-first escalation tool for one of the world’s largest beverage companies, allowing delivery drivers to report issues in real time, stay connected offline via SMS fallback, and streamline communication—reducing delays and improving on-ground operations.